4 Brands That Go Above and Beyond for Parents And Kids
The next time you splurge on new gifts for baby (or for yourself — go ahead, you deserve it), it could go to a great cause. From tote bags to snack bars, more and more big-name brands are stepping up their philanthropic efforts, pledging to help parents and children around the world.
LEGO pledged a hefty $8.2 million to UNICEF and announced a 3-year partnership with the program. A UNICEF blog post outlines Lego Group’s plans to improve children’s rights policies in business operations, such as “providing fair wages for parents that enable them to pay for their children’s education, providing safe working conditions that ensure their caregivers return home, and combating child labor.”
TOMS is probably the most famous example of combining business and charity. Following a One-for-One model in which they match every purchase with a donation, the brand has already given away 35 million pairs of shoes to children in need. A stylish new bag collection (including diaper bags!) follows suit: With every purchase of a bag, TOMS promises to provide an expecting mother with a safe birth kit and training for skilled birth attendants.
This Bar Saves Lives. The name says it all: For every purchase of these gourmet fruit-and-nut bars, the company donates “a packet of life-saving food to a child in need.” Last month, eco-friendly lifestyle brand Apolis and celeb mom of two Kristen Bell teamed up with the company to design This Bag Saves Lives. Buying a bag guarantees malaria treatment to a person in need, thanks to a partnership with FIMRC (Foundation for International Medical Relief of Children).
EDUN , a global fashion brand founded by U2 singer Bono and his wife Ali Hewson, just released its first-ever kids’ collection in collaboration with J. Crew. Creative director Danielle Sherman says that 95 percent of the collection is produced in Africa, and as part of the brand’s Garments for Good initiative, 50 percent of every purchase of this girls’ print tee will be donated to St. Ann’s Orphanage in Gigli, Kenya.