9 Best Places to Shop for Adorable Nursery Decor
It’s true what they say: You haven’t seen “cute” until you’ve shopped for nursery decor. From cribs and changing baskets to rockers and rugs, the options available are endless, and that’s a wonderful thing. No longer are we limited to a few popular baby nursery trends and themes—planes, trains and automobiles; safari animals; fairytale fortresses and over-the-top florals). The nursery design landscape has evolved into a cornucopia of creative, gender-neutral options—and we are here for it!
Whether you consider yourself a nursery decor visionary—or you could use some help putting a blueprint for baby’s room together, we’re here to help with inspiration and product recommendations! There are so many places to shop online for nursery furniture, wallpaper, rugs, lamps and lighting, tapestries, accent pieces, shelving and storage solutions—and mixing and matching items from a variety of retailers is really the beauty of the nursery decor shopping experience.From the big-box retailers to more small boutiques, these digital destinations have all the artful accessories you’ll want to deck out baby’s new digs.
You might not have a fully articulated idea of your baby’s nursery just yet, but you do know that you want that special lamp, or you need to have that framed artwork of a giraffe made from pressed flowers. You’re the original trendsetter, and baby’s nursery decor will be creative and thought-provoking. We’re huge fans of Anthropologie because everything available has a dose of quirk and whimsy. Think of it as the go-to spot for your own Alice in Wonderland nursery. You can buy one piece of decor for the nursery, and it’ll be statement-making
Popular nursery decor: Wallpaper, curtains, lamps, rattan storage baskets and artwork
Standout features: The decor selection is highly-curated and streamlined, so you can weed through everything fairly quickly.
Pricing: $20 to $1000
This lamp lights up our world! Loaded with embroidered and tasseled embellishments, the shade transforms any lamp base into a work of art. The pops of color in the flowers bring some brightness and to any room.
Some parents bring the safari look into the nursery with playful wallpaper or a textural area rug, but you can do the same with a great piece of mid-century-inspired art.
There really isn’t a better place to go for those “icing on the cake” kind of finishing touches than Etsy. You can browse an endless supply of baby name signs, quote and lyric motifs, custom mobiles, clothing racks, wooden Montessori toys, etc., and everything you order is bound to be beautiful when it arrives at your doorstep. All of the independent shop owners and artisans provide copious creative and product shots, so you can see how items will look in an actual nursery suite.
Popular nursery decor: Name signs, custom bookshelves, tailor-made bunting banners and garlands, macramé wall hangings and dreamcatchers, personalized block sets, etc.
Standout feature: Etsy is known for giving small business owners a global platform to sell their wares, and many of them are parents themselves. It’s very special to be able to support their budding enterprises with one-of-a-kind nursery purchases.
Pricing: $16 - $2000+
Whether it’s your first or your last purchase for the baby’s nursery, a wooden sign that you can hang up on their wall will always be a cherished prize. We love just how many fonts and paint colors you can choose from to complement the overall vibes of the room.
It’s a bird, it’s a plane… it’s actually the cutest rocket-ship growth chart we’ve ever seen. This 5’ puzzle-piece-constructed ruler comes in eight different configurations, with lots of personalization potential. If you’re looking for an heirloom-worthy find, Etsy is the place for it.
We’d be lying if we said that shopping at Maisonette didn’t make us feel like kids again, ourselves. Well, “cooler” kids than we were before. This online boutique was founded by two mamas in 2017 as a place to come for the best-quality products of every kind. From stylish clothes, top toys and gear to home decor, furniture and games for the whole family, this expertly curated baby and kid’s marketplace is unmatched when it comes to brand representation and female-founded businesses. It makes sense that the team has their finger on the pulse of parent preferences, wants and needs: Their founders worked together at Vogue for many years, so they had a real sense for luxury before becoming moms themselves. Budgeting is a necessary evil of parenthood, but Maisonette gives you the option to splurge on the good stuff.
Popular nursery decor: Decorative pillows and throws, mirrors and wall decor, lighting (lamps, night lights, etc.), area rugs, storage bins and baskets
Standout feature: “Just In” tags next to each of the newly arrived products pop up daily; these alert icons help you identify trending merchandise.
Pricing: $50 - $5000+
Not every toy needs to get thrown into a traditional toy chest or storage bin, especially when you can bring in some buddies to help clean up. We adore this mint green olive-braided cotton-cord frog. With big pom-poms as eyes and softly-stuffed cotton canvas legs, Fred the Frog will help your littlest keep track of smaller toys and treasures.
Night light, but make it transform! Little Lights flipped the script (or should we say switch?) on ambiance lighting a long time ago, and these adorable, natural pinewood lamps make perfect bedtime companions for babies or toddlers.
If you’re a department-store regular, then it’ make sense to start here for your nursery decor inspiration. Luckily, Nordstrom’s baby section doesn’t disappoint, but we’d caveat that by saying there isn’t a true “nursery decor” tab. You’ll mostly need to search for items manually or categorically, like “nursery rugs” or “nursery storage.”
Popular nursery decor: The site has it all, but it’s not as organized as a baby-specific site would be. Still you can find area rugs, storage containers, playmats, crib sheets, blankets, etc.
Standout feature: With a department store, anything you find in the realm of decor is going to be top-notch, great quality (department stores vet their brands so intensely). You’ll also be able to find a whole lot more than just decor. You can find brands of strollers, car seats, cribs, feeding essentials, clothing, postpartum pieces and more.
Pricing: $25 - $1000
Oversized florals have been nursery “haute” vibes for decades, but this brass shelf hits differently.
Mounted animal heads are having a moment, and we’re big-time fans of the giraffe and his fellow grazing pals surveying the room and watching over your little adventurer as they’re sound asleep.
They say necessity is the mother of all invention, right? The founders of Project Nursery, Melisa Fluhr and Pam Ginocchio, launched a business originally aimed at helping parents find the vision, tools and products for all their baby nursery and kid-friendly decorating projects. Within a decade, the brand has grown to attract a highly connected, design-conscious community, offering design ideas and purchasable inspiration.
Popular nursery decor: Wallpaper and decals, art prints, mobiles, pillows, rugs, original paint tints, lighting, bedding, blankets and more
Standout feature: The site began with inspiration, and that’s what it continues to do so well. Parents can take room tours, peruse nursery inspiration roundups and shop directly from the site.
Pricing: $30 - $2000+
You had us at tassels. This delicate and feminine mobile features two curved metal bands with twinkling chains and hand-sewn tassels crafted of soft pink and cream dip-dyed silk mixed with lush tulle beneath.
You can do neutrals, they go with everything. Then again, a seriously stunning safari scene sets a tone. If you’re doing a wild animal-themed nursery, get these watercolor crib sheets and never look back.
Let’s be honest, as soon as a family finds out a new baby is on the way, Pottery Barn Kids is one of the first places Mom, Dad, Auntie and Grandma will go to grab a little something special for the incoming bundle of joy. It’s a baby nursery dreamland, and has been for decades. The furniture and decor are not only safe and comfortable, but also stylish, fun and built to adapt to growing childrens’ needs—that’s the key here, since items certainly aren’t cheap. You can also find super-cute collaborations with a number of baby-friendly franchises too.
Popular nursery decor: Nightstands and accent tables, crib sheets, crib mobiles, nightlights, light-up decor, rockers, creative throw blankets, decorative alarm clocks, etc.
Standout feature: There’s a free design service for folks who are stylish by nature, but may need help putting conceptual nursery ideas together. From creating a floor plan for a nursery to finding the perfect finishing touch for baby’s bedroom, no project is too big or too small for the Pottery Barn Kids design specialist team.
Pricing: $30 - $1000+
If “boho” and “natural” are two words you’d use alongside your nursery decor design, then this wiley little guy is just the thing to store toys, blankets, dirty onesies or other baby supplies. The natural rattan is right on point!
Just the guise of glam you want to elevate a sophisticated charmer of a nursery. Crafted from durable acrylic, these oversized wall pockets bring modern design and space-saving storage to every fashion-forward baby’s crib. It’s the glitter that does it for us!
There’s a reason why there are so many Target fan accounts on Instagram. Parents hae the biggest crush on this retailer, and we totally get it. The store is home to a number of major, top-rated brands—which makes shopping for the big-ticket items (cribs, car seats, pack ‘n plays, high chairs, etc.) a piece of cake. But we’re actually much more obsessed with Target’s exclusive names, like Cloud Island and Pillowfort. Both brands weave bright colors and modern, playful prints into wall appliques and active floor mats (for the cutest tummy time and milestone photo sessions around). And, of course, there are fun rugs and floor lamps, and the most delightful designer nursery collections with brands like Babyletto, DaVinci, Delta and more. Even though everything is undoubtedly Instagram-worthy, it’s all a steal!
Popular nursery decor: Decorative pillows and throws, wall decor, animal-mounted heads, area rugs, storage bins and baskets, decorative bookshelves and floating shelves, mantra signage, sweet plush loveys and more
Standout feature: There are several options if you want to shop online and then have your nursery decor dropped off to you for same-day delivery, or if you’d like to drive to your nearest store and pick up there. We get it, sometimes it’s just too hard to stay away!
Pricing: $5 to $300
It’s giving David Rose vibes, but baby ones… One blanket has the numbers one through 12 and a space to place your baby. Set the triangle felt frame on the appropriate month, and snap a picture to celebrate every monthly milestone. And when you're not taking pictures of your little cutie, you can wrap them up in these soft, cotton muslin blankets for cuddles or swaddle them up for a nap.
Add a dreamy dimension to baby’s nursery decor with these bookends. Made with sturdy and durable wood, they feature cut-out designs in the shape of clouds on a lightly stained "L"-shaped wood piece to keep books neatly sorted. They can be used for organizing books or just displayed in your baby's room for an air of whimsy.
World Market continues to search the world for unique artisan goods and handicrafts, and the brand keeps value and affordability at the forefront—because accessibility means everything. Although World Market is not technically a niche baby or children’s destination, the retailer has launched kids’ collections in the past.
Popular nursery decor: Decorative pillows and throws, wall art, mirrors, creative ottomans, lighting, vases, faux plants and trees, etc.
Standout feature: World Market’s Instagram feed has inspiration for days, especially if you’ve been envisioning a nursery that is much more an extension of your own personal home style than a cliched baby space.
Pricing: $5 to $750
Muted tones, but make it baby. This crisp and clean throw pillow has embroidered lines in shades of green in a quadrant pattern across an ivory base. The simple yet detailed pattern makes this large accent pillow a great addition to a variety of nursery decor styles from contemporary to beachy. Now all you need is a coastal-looking recliner.
With an airy, open design, this crescent moon-shaped shelf sets up chief organization while lending a dreamy radiance to baby’s room decor. Handcrafted from metal with whitewashed mango wood shelves, it's a stunning platform for small houseplants, knickknacks and framed photos (which, come on, we know you’ll have a ton of soon enough!).
And we couldn’t end this list without a shout out to the “little” market that could, created by the one and only Lauren Conrad and her business partner, Hannah Skvarla. The Little Market is a nonprofit fair-trade shop featuring ethically sourced, artisan-made products, sustainable gifts, accessories and home decor. Behind each of their products is a person who created it—and a powerful narrative. The founders and the brand behind them empower artisans around the world by extending their products’ distribution and supporting sustainable income opportunities. They’re fiercely committed to upholding the dignity of artisans, celebrating their cultural techniques and traditions and bringing attention to social justice and human rights issues faced by their communities. When you shop at The Little Market, you have the opportunity to choose unique, one-of-a-kind pieces—an, at the end of the day, that handcrafted edge is nursery gold.
Popular nursery decor: Frames, baskets and hampers, garlands, quilts, baby rattles, stuffed animals and puppets
Standout feature: It’s a sought-after spot to pick up truly creative and artistic knickknacks, and the loveys and festive garlands are truly spectacular.
Pricing: $28 to $258
Say it with us, there’s nothing sweeter than a hand-knit lovey. This black-and-white zebra will make a precious addition to any stuffed animal arsenal or playroom storage bins.
What a way to add some fun, young energy to baby’s room. Each colorful and spirited garland is eco-conscious and 100 percent biodegradable. Hang it up near baby’s toy zone or drape it over a stylish gallery wall.
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