BookmarkBookmarkTick

TOMS Pledges Safe Births With New Bag Collection

ByEmily Windram
Intern
Updated
March 2, 2017
Hero Image
Image: Toms.com

With a long-standing reputation as one of the most charitable brands in business, it was only a matter of time before TOMS (famous for their shoes and glasses) expanded into the pregnancy realm.

The brand introduced a collection of bags last week. From wallets and cross-bodies to big ol’ duffels, these bags promise to save lives, and not just because they make it a cinch to carry diapers. Following its One for One model, with every purchase of a bag, TOMS will provide a safe birth kit and training for skilled birth attendants.

The facts are pretty sobering: Infection is one of the biggest causes of mother and/or newborn death. And the UN’s 2014 Millennium Development Goals Report showed that 40 million women around the world give birth without the help of a skilled birth attendant each year. TOMS’s mission is to provide mothers with the necessary training and materials for a safe birth, so that the likelihood of infection is reduced by a whopping 80 percent.

In spite of the name One for One, you’ll probably find yourself drawn to at least a few of the sturdy, chic bags they offer. You can go the beachy route with chevron totes, get a sleek new leather computer sleeve for work, or pick up our personal favorite: a  simple khaki tote that reads “You’ll be amazed at what this bag can do.”

Related Video
New Gerber baby, named Zane

Meet Gerber’s 2021 Spokesbaby and First-Ever Chief Growing Officer

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
06/28/2021
Country singer Chris Lane performing on stage at a concert.

Check Out Singer Chris Lane’s Newest Song, Dedicated to His Newborn Son

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
06/16/2021
Overhead view of flowers and mother's day card.

This Is the Most Popular Mother’s Day Flower in Each State

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
04/22/2021
Celebrities from left, Kristen Wiig, Jhené Aikon and Jessica Alba.

8 Celeb-Approved Gifts to Buy Moms This Mother’s Day

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
04/14/2021
Co-founder of Melissa and Doug, Melissa Bernstein sitting and contemplating on scenic rocks by water.

One Thing Melissa & Doug’s Co-Founder Wants All Parents to Stop Doing

profile picture of Melissa Bernstein
Melissa Bernstein
Melissa & Doug, Co-Founder and COO
The author and her husband and daughter, pictured against wall with fall leaves.

Mom Opens Up About Shaping a Cultural Identity for Her Kids

profile picture of Avani Modi Sarkar
Avani Modi Sarkar
Co-founder of Modi Toys
Article removed.