​New Ad Campaign for Breastfeeding Moms Takes One Step Too Far

ByAnisa Arsenault
Associate Editor
Published
Feb 2016
Hero Image
Photo: Pediatric Society of Rio Grande

This ad campaign has certainly got people talking.

Intended to encourage nursing moms to eat nutritiously, the Brazilian  Pediatric Society of Rio Grande (SPRS) incorporated body art into its ads. Three different mothers have junk food painted onto their breasts, implying that the infant is consuming the burger, soda or donut.

“Your child is what you eat,” the text reads. "Your habits in the first thousand days of gestation, can prevent your child from developing serious diseases.”

 

 

The problem with this is twofold.

First, La Leche League International’s Diana West tells Yahoo Parenting, it’s discouraging.

“It promotes the idea that you have to have a perfect diet to breastfeed," she says. "If women think that their milk isn’t ‘good enough,’ they won’t bother breastfeeding at all. It’ll also make them worry that they’re not ‘perfect’ moms. Shaming like this is horrifying.”

Second, it’s not accurate.

Straight from the American Academy of Pediatrics: “The mammary glands that produce your milk are able to provide your baby with highly nutritious milk even if your diet isn’t perfect every day. The mammary glands and milk-producing cells also help regulate how much of what you eat and drink actually reaches your baby through your milk."

Of course, that doesn’t mean you shouldn’t try to maintain a healthy diet. Try to avoid things like alcohol, caffeine, and even peppermint while nursing.

Style of the Week: Hilary Duff’s Baby Luca

Elena Donovan Mauer
Contributing Writer
Published
04/03/2012

JetBlue Kicks Family of Crying Toddler Off Plane

Anisa Arsenault
Associate Editor
Published
07/31/2015

Zika and Birth Defects: What Pregnant Women Need to Know

Anisa Arsenault
Associate Editor
Published
01/19/2016

The Age When Women Start Turning Into Their Mothers, According to Survey

Stephanie Grassullo
Associate Editor
Published
03/19/2019

The Best (and Worst) Breastfeeding Moments of 2015

Jessica Shortall
Contributing Writer
Published
12/30/2015

Ryan Reynolds Explains Why Baby James's Name Was Kept a Secret

Anisa Arsenault
Associate Editor
Published
03/20/2015

Flight Attendants Celebrate Couple Flying Home With Newly Adopted Baby

Nehal Aggarwal
Associate Editor
Published
02/14/2020