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Mockingbird Strollers Are Coming to a Target Near You in August

For the first time ever, customers will be able to shop the brand in person.
ByNehal Aggarwal
Associate Editor
Published
July 29, 2021
Woman pushing her baby in a Mocking Bird stroller.
Image: Courtesy Mocking Bird
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For the first time ever, Mockingbird strollers will be available in person.

The popular baby gear brand is bringing its Single-to-Double Stroller to select Target stores starting August 22 and online starting July 29. The stroller will be available in three colors—black, sea and sky—for $395. Customers will also have the opportunity to buy the brand’s 2nd seat kit , also available in three colors, for $120, as well as accessories like a snack tray ($30), cup holder ($15) and rain cover ($20).

As part of the launch, Mockingbird will also offer mobile digital displays via QR code to help in-store shoppers. With the display, customers can explore an interactive video guide explaining the stroller’s features, read customer reviews, see compatible car seats and more. Plus, the digital display will offer a new phone line for shoppers that will connect them to an expert from Mockingbird’s Product Specialists team.

“We know the expecting parenthood journey is different for everyone…we designed flexibility into our stroller (adjustable features, configurations, car seat compatibility, color choices), and by launching at Target, we’re excited to offer more flexibility in how you can shop with us,” Eric Osman, founder & CEO of Mockingbird, said. “As a digitally native brand, we tried to think about the in-store experience a bit differently and cater it towards today’s parents, who may even be on their phone, skimming stroller articles and reviews while walking through the baby aisle. So rather than try to discourage that, we designed for it.”

Mockingbird’s Single-to-Double Stroller is now available for pre-order at Target.com and will be available in select Target stores on August 22.

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