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MORI Launches Its First-Ever Maternity Clothing Line: Mama by MORI

“Moms are at the center of everything we do, so we’re excited to give them the opportunity to feel good about what they’re wearing, from trimester one to four, and beyond.”
ByNehal Aggarwal
Associate Editor
Published
July 27, 2021
Mori launches new basic maternity clothing line.
Image: MORI

MORI is known for its soft and high-quality organic clothing for babies, toddlers and kids. Now the brand is creating clothes for pregnancy and life after baby, launching its first-ever maternity clothing line: mama by MORI.

The line came from a desire to help mamas-to-be on their journey to motherhood and was personally tested by MORI’s head buyer during her pregnancy. It aims to help support women through every stage of pregnancy and celebrate their changing bodies.

Image: MORI

“Expanding MORI’s family with mama by MORI is a natural growth milestone for our brand,” brand founder Akin Onal, said in a release. “Moms are at the center of everything we do, so we’re excited to give them the opportunity to feel good about what they’re wearing, from trimester one to four, and beyond.”

Mama by MORI pays attention to the comfort and unique needs of expecting moms while paying attention to sustainability. The line uses sustainable fabrics, as well as supportive features like ruched sides, button openings for convenient feeding access and elasticated waistbands that can be worn above or below the baby bump.

Image: MORI

The line includes leggings, sweaters, pajamas, robes, t-shirts and more. Plus, more styles will be launching throughout the year. Current retail prices for the line range from $28 to $91. To view the available styles, visit BabyMori.com.

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