Target Says Goodbye to ‘Boy’ ​and ‘Girl’ Toy Categories

ByAnisa Arsenault
Associate Editor
Published
Aug 2015
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Photo: Shutterstock

Target has something new in store: a gender-free toy section.

In a move similar to Amazon, Target is eliminating “girl” and “boy” distinctions in its toys, home and entertainment sections. Not only does that mean no more gender references, but the removal of any pink, blue, yellow or green paper on the back walls of shelves.

“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender,” reads a post from Target’s corporate blog. “In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes—for example, when shopping for someone they don’t know well—signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”

Target employees will make these changes over the next few months. This is another progressive family-oriented step from the store, which attracted plenty of positive attention in July when a snapshot of the employee handbook was leaked. Target was praised for its support of public breastfeeding; the policy was even explicit enough to remind employees not to offer the restroom as a suitable option for nursing.

Way to go, Target! We can’t wait to see what’s next from the store. Maybe in-store daycare is on the horizon?

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