In today’s consumer-centric world, there are a ton of options for just about anything. Whether you’re browsing through clothing, accessories or beauty products, there are thousands of selections to choose from, and it can bring about some serious anxiety in any shopper. So how can you narrow the list and find the really good stuff?

It’s a question that MASSE, a new digital shopping platform, has set about answering. It shares real product recommendations from real people—mostly moms!—and answers any questions or doubts you might have. There are never any paid posts or sponsored content, so you know the items on there are things other parents have tried out and truly loved.

Wondering what other moms are recommending these days? Here, a roundup of some of the favorite “mom indulgences” MASSE women are raving about. Because as much as we shop for our kids, moms deserve presents too.

%% CALLOUT 3o9g0ksUEUQtk8vrH5HLFc %%

For the Working Mom: A Double-Duty Bag

This crossbody diaper bag from Itzy Ritzy is perfect for working mamas. It’s as professional as it is functional, and boasts separate “kid” and “mom” compartments while still maintaining a sleek profile. “The best thing is that it just looks like a purse and doesn’t look bulky,” one MASSE mom raves. “I love that this is a crossbody too, since I hate carrying big purses around.”

Buy it: Itzy Ritzy The Double Take Crossbody Diaper Bag, $80, Amazon.com

%% CALLOUT DFwBKnIzXe8f46GXMCsgA %%

For the On-the-Go Mom: Tinted Moisturizer

Who has time for a morning routine anymore? This moisturizes your skin while perfecting your complexion, making it that much easier to get ready in a snap and run out the door. “I’m a mama of one and I work, and this is my go-to tinted moisturizer for a 5-minute makeup routine!” a MASSE mom says.

Buy it: Nars Pure Radiant Tinted Moisturizer, $45, Nordstrom.com

%% CALLOUT 6grRFfJ7rjQ5yAfmIfDOgI %%

For the New or Soon-to-Be Mom: Chic Pajamas

This modal-blend pajama set is cute, comfy and super-cozy. For new moms, who are known to spend a ton of time in loungewear, this is the perfect sweatpant upgrade. As one MASSE user says, “All I wanted was to be comfortable and lay down a lot when pregnant, so I got a lot of use out of these—the softest PJs around, and there is room to grow!”

Buy it: Eberjey Sleep Chic Pajamas, $139, Eberjey.com

%% CALLOUT 3wRYjPCeAlJcWi3wVQkTN0 %%

For the Artsy Mom: Colored Pencils

These gorgeous colored pencils are perfect for an art lover. They're ergonomically designed for easy gripping and come 24 to a set, and the included linen pencil case holds everything together beautifully. “My mom has these gorgeous set of color pencils - love love love them!” a MASSE member says.

Buy it: Fabriano Pencil Case, $40, FabrianoBoutique.com

%% CALLOUT 12CWtCQ7rngR2Cu3ZVXpii %%

For the Culinary Mom: A Cookbook

Ottolenghi’s cookbooks are a favorite on MASSE, especially among foodie moms who are on the hunt for some healthy recipe inspiration. “I swear by all of Ottolenghi’s cookbooks because the flavors are all on point,” a MASSE user writes. “Plenty is his original all-veggie dedication.”

Buy it: Plenty: Vibrant Vegetable Recipes from London’s Ottolenghi, $18, Amazon.com

%% CALLOUT 3Hn7QQBkuozpXOMb9uYJou %%

For the Traveling Mom: Wrinkle-Free Shirt

Machine-washable, wrinkle-proof and versatile, this shirt does it all. It’s perfect for staying comfortable and looking chic while traveling, but equally as great for wearing to work and while running errands. One MASSE member writes, “Looks like a button down, incredibly versatile (tuck in, half tuck, over leggings) but the material is actually performance ‘athleisure’ fabric. Doesn’t wrinkle and machine washable!”

Buy it: ADAY Something Borrowed Shirt, $135, thisisaday.com

%% CALLOUT 1wGdYxjxBx3e1tB3gKXkY3 %%

For the Luxurious Mom: Silk Pillowcases

Not only do silk pillowcases feel great against your face, but given that silk is naturally hypoallergenic, they can even do wonders for your skin (not to mention your sleep!). “I noticed a big change in my skin since I’ve switched to a silk pillowcase,” a MASSE member writes. “It helps keep your skincare products on as well as fights facial lines.”

Buy it: Alaska Bear Natural Silk Pillowcase, $23, Amazon.com

%% CALLOUT 5VEMPAtpvoCSfRTea1ZAJ %%

For the Chill Mom: CBD Oil

Sometimes we need a little help unwinding. This CBD oil is a favorite on MASSE for relaxing and soothing body aches and soreness. “I’ve tried a bunch of CBD oils and this is the only one that really works to relax me,” one MASSE user says.

Buy it: Lord Jones CBD Tinctures, $60, LordJones.com

%% CALLOUT 4aFsiwJO9rdN3wgdSOLJXG %%

For the Fitness Mom: Athleisure Leggings

These high-waisted leggings from Girlfriend Collective are super-comfortable, and environmentally friendly to boot: They’re made from recycled plastic bottles! The high-rise cut and compressive fit makes them flattering while still uber-comfy. “They’re so comfortable,” a a MASSE member says. “Perfect to wear to brunch or working out.”

Buy it: Girlfriend Collective Women’s High Waist Full Length Leggings, $68, Nordstrom.com

%% CALLOUT 2ep1JvN7RJtCygZTICyqwn %%

For the Mom Who Loves Facials: Face Masks

These sheet masks are perfect for some necessary pampering: They’re easy to take on and off, feel soothing on your face and leave your skin moisturized and dewy. “These are like a bath for your face!” a MASSE mom gushes. “They leave your skin glowing.”

Buy it: Benton Snail Bee Sheet Masks, $25, sokoglam.com

Elizabeth Shaffer and Lizzy Brockhoff are the co-founders and co-CEOs of MASSE, a peer-to-peer recommendations platform that has set out to reinvent the way consumers find products. Elizabeth has worked at startups for over seven years, most recently as the first product manager and 14th employee at Jet.com, seeing the company through the acquisition by Walmart for $3.3 billion. Prior to Jet.com, Elizabeth lead the product team at Moda Operandi. Lizzy has also worked in startups for over seven years, most recently as principal product manager at Walmart eCommerce, where she focused on omni-channel shopping. Prior to Walmart, Lizzy was Jet’s second product manager. She previously was instrumental in the full redesign and replatforming of Moda Operandi's customer facing technology. Follow Masse on Instagram @shop_masse.

Published November 2019 Plus, more from The Bump:

10 Indulgent Gifts Moms Totally Deserve

The Perfect Gifts for Moms, According to Their Zodiac Sign

The Best Gifts for New Moms to Pamper Her and Baby

Elizabeth Shaffer and Lizzy Brockhoff's Latest Articles