Purchasing power is real, especially on Giving Tuesday. Created in 2012 by the 92Y, the mission of today is to help build a kinder world. While it’s grown into a global phenomenon, the heart of the mission remains as simple as promoting generosity. “Our mission is to build a more just and generous world,” their website reads. “Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.”

Even past today, the mission of celebrating generosity is one that’s great to keep in mind as we close out 2022. As you check off your shopping list this holiday, consider shopping at a retailer who supports an organization or charity that helps those in need. Your friends and family will end up with a great gift, and some lives will be touched along the way.

If you are shopping today, consider shopping at brands and retailers that promise to give back with each purchase, such as Target (Feeding America), Pampers (Unicef), Carter’s (Pajama Program), Mustela (Every Mother Counts), Hedley & Bennett (World Central Kitchen), Coterie (Baby2Baby) and many, many more.

In case you wrapped up your holiday shopping over the weekend, we’ve included some amazing organizations that directly benefit babies and children—make a donation today and change tomorrow.

Baby2Baby

Baby2Baby provides basic necessities, like diapers, clothing and formula to children living in poverty. They have distributed over 270 million items to the babies and families who need it most.

National Women’s Health Network

National Women’s Health Network is changing the conversation about women’s health. They shape policy, monitor the actions of funding agencies and mobilize grassroots campaigns for women’s health.

Planned Parenthood

Planned Parenthood provides health services and support to women who can’t get them elsewhere due to lack of insurance or financial reasons.

Every Mother Counts

Every Mother Counts is on a mission to provide all mothers with adequate maternity care, in an effort to reduce the hundreds of thousands of deaths each year due to complications during pregnancy and childbirth.

March of Dimes

March of Dimes is championing the lives of the 33,000 babies that are born preterm every month in this country. They support programs, research and advocacy for moms and babies.

Give Kids The World, Inc.

Give Kids The World, Inc. is a charity that provides a week-long, cost-free vacation to critically ill children and their families. The Village is an 89-acre, whimsical resort in Central Florida, full of the joys of childhood and recapturing some of the moments missed due to illness.

St. Jude Children’s Research Hospital

St. Jude supports families and children who are battling childhood cancer and other catastrophic diseases. Their research hospital in Memphis, Tennessee is on a quest for new treatment options and cures, while providing completely free stays for families.

Save the Children

Save the Children is focused on protecting the rights of the littlest humans, worldwide. They are founded on the belief that every child has the right to grow up healthy, educated and safe. To date they have changed the lives of over 1 billion children.

Life & Relationships