Evelyn Rusli is the president and co-founder of Yumi, a new venture-backed nutrition and wellness company for babies. Rusli has spent more than a decade as a writer and journalist, previously on staff at the Wall Street Journal and the New York Times covering startups and innovation. She was also formerly an Entrepreneur-in-Residence at SocialCapital Partnership, a Palo Alto-based venture capital firm. Rusli graduated from Princeton University with a degree in English.