Campaign Shows How Some Moms Feel When They’re Shamed for Publicly Breastfeeding

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profile picture of Ivy Jacobson
Associate Editor, The Knot
February 28, 2017
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Image: When Nurture Calls

Hopefully, this new campaign from the organization When Nuture Calls will change the way some of the country feels about moms breastfeeding in public. So many new moms come under fire for breastfeeding in gyms, restaurants and other public places, leading to often getting kicked out  and feeling ashamed about it. Then, they often have to resort to breastfeeding in public restrooms where the cleanliness and space factor is much less than desirable.

The campaign’s series of photos challenges the audience, showing a woman breastfeeding with her baby in a grimy bathroom with phrases such as “Table for two” and “Private dining.”

The text on the ads read: “Would you eat here? By law, breastfeeding mothers are not protected from harassment and refusal of service in public, often forcing them to feed in secluded spaces such as public bathrooms. To help take a stand, visit, because a baby should never be nurtured where nature calls.”

The organization’s mission is: “When Nurture Calls is aimed to gather support for protecting a mother’s right to breastfeed in public by creating an atmosphere where mothers feel comfortable enough to do what they do best — nurture.”

Check out the brilliant campaign photos below:

Image: When Nurture Calls
Image: When Nurture Calls
Image: When Nurture Calls

Have you ever been shamed for breastfeeding in public?

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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