Baby Einstein Is Partnering With Pandora to Create a New Kids Channel

"Baby Einstein…helps ignite curiosity with children. Our partnership with Pandora allows us to further expand…our mission of helping create bright futures through many tiny wins."
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profile picture of Nehal Aggarwal
August 18, 2021
mom and child sit on couch and listen to music together
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Music can be a wonderful tool for childhood development. According to the American Academy of Pediatrics, music helps kids learn, improves their attention and provides calm. While there are several ways to incorporate music into kids’ daily routine, one of the easiest is with Kids2 and Pandora.

Kids2 is a global company that designs solutions to help early-stage parents and families. Earlier this summer, they launched Hello Einstein Studios, a new media entertainment company focused on creating educational content for kids aged 0-12. As part of the launch, the company partnered with Pandora to create The Baby Einstein and Friends channel.

The channel allows parents to play eight albums of children’s musical content straight from their listening device. It also includes The Baby Einstein Music Box Orchestra, which features classics from Baby Beethoven, Vivaldi and Mozart, as well as other favorites for playtime, bedtime and more.

“Kids2 continues to expand through our brands and business partners to ensure we are delivering holistic solutions and great content to families across the globe. An important piece of this content is the music created from our iconic brand Baby Einstein that helps ignite curiosity with children," says Ryan Gunnigle, CEO and owner of Kids2 and founder of Hello Einstein Studios. “Our partnership with Pandora allows us to further expand the access to this music and brand to more families and achieve our mission of helping create bright futures through many tiny wins.”

To learn more about the collaboration, visit

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