Why Working Out Is Essential for This Mom Boss’s Self-Care Routine

“I’m a big believer that taking care of myself first is key to balancing my life as a mom and an entrepreneur.”
save article
profile picture of Nehal Aggarwal
By Nehal Aggarwal, Editor
Published December 30, 2019
mom boss, ashley mills co-founder of obe fitness

The Bump presents #MomBoss, a series dedicated to showing off all-star moms. We catch up with mompreneurs behind products we love, influencers who get real about motherhood and SAHMs who can multitask in their sleep.

Finding time to get a workout in and stay on top of health goals is hard for anyone—especially moms. Ashley Mills, mom of two, was looking for an at-home fitness solution that would work for her when she launched obé fitness along with co-founder Mark Mullett in 2018. The streaming fitness brand offers 14 new classes each day, an on-demand library of workouts and live classes at their NYC-based studio. The best part? Classes are as short as 10 or 28 minutes and are tailored to different levels of fitness—including a prenatal track for moms-to-be—as well as different workout styles, including cardio, strength and yoga.

We talked to Mills to hear more about obé fitness, how she’s balancing work and parenting and her personal goals for 2020.

Tell Us About obé and Where the Idea Stemmed From

My co-founder and I worked together in Hollywood prior to starting obé and saw a massive opportunity to disrupt the at-home fitness category. Technology was changing media as we knew it at a rapid pace and the boutique fitness industry was simultaneously taking off. As consumers, we both needed an at-home solution—so we put our heads together and came up with obé. Our goal from the start was to bring the spice of a great 80s workout, as well as the community found in brick and mortar settings, and pair that with incredible talent to inspire live classes that create accountability. From there obé was born!

How Did You Set About Creating obé’s Energizing Look and Feel?

We’ve always loved how color and light can change your mood. As we were designing and bringing the box to life, we were inspired by contemporary artists James Turrell and Dan Flavin, amongst other influences. It was important for us to design a set that reflects our fun and high-energy workouts!

Related Video

Why Do You Think Millennial Parents are Drawn to Streaming Workouts?

We live in an on-demand world and people want things in the moment. Having effective classes that aren’t time-consuming makes obé’s workouts convenient, and offering live classes is a super-important piece of the puzzle because it builds community and accountability in real time.

How Do You Envision obé’s Prenatal Track Becoming a Tool for Expectant Women?

Working out safely while pregnant is one of the best things you can do for yourself and your baby. I felt like training throughout both my pregnancies helped me better prepare for birth and motherhood. We have workouts that are perfect for each trimester, and moms-to-be can use obé’s prenatal classes as a tool to get stronger and offset any pregnancy-related aches and pains.

How Do You Manage Running a Startup and Being a Mom?

I’m a big believer that taking care of myself first is key to balancing my life as a mom and an entrepreneur. For me, that means doing an early morning workout and taking a few moments in my day to breathe. When I do that, I’m able to show up as the best version of myself for everyone in my life.

Image: Ashley Mills

Is There One Product that Makes Your Life as a Mom Easier?

Jetblack (a text-based personal shopping service) is a game-changer. I also have a 6-week-old and the Elvie pump is incredible. I never thought I would be pumping on my commute!

What’s Your New Year’s Resolution?

My goal is always to be a better version of myself, but I’m focusing on staying hydrated and drinking more water in the New Year!
Looking to try obé in the New Year? Get 30 percent off your first month of obé with code BUMP30.

Published December 2019

save article

Next on Your Reading List

mom kissing baby at home
Tips for Planning Your Return to Work After Parental Leave
Fact Checked by G. O’Hara
mother working on laptop while holding baby
These Are the Best States for Working Moms in 2024
By Wyndi Kappes
erin andrews and her baby for enfamil campaign
Erin Andrews on Squashing Mom Guilt and Navigating Life With Baby
By Wyndi Kappes
mother kissing baby before leaving for work
These States Provide the Best Work-Life Balance
By Wyndi Kappes
woman working at desk
Study: Providing Parents With Support Makes Businesses More Profitable
By Wyndi Kappes
Victoria Monét and two-year-old daughter Hazel Monét Gaines celebrate their Grammy nominations by indulging in Jimmy John’s Red Velvet Cookies while preparing for the awards show on February 04, 2024 in Los Angeles, California
Victoria Monét and Daughter—The Grammy’s Youngest Nominee—Make History
By Wyndi Kappes
allison holker and family
Allison Holker Boss on Dancing, Resilience and Finding Her New Normal
By Nehal Aggarwal
mom sitting at table at home thinking and pondering
I Was an Accidental SAHM—and I’m Done Feeling Guilty About It
By Kristen Bringe
Kristin Davis at the New York Pemiere of "And Just Like That..." A New Chapter of Sex and The City held at MoMA on December 8, 2021 in New York City
Why Moms Are Loving Charlotte's ‘and Just Like That’ Monologue
By Wyndi Kappes
78 Percent of Moms Are Overwhelmed by Pumping at Work
78 Percent of Moms Are Overwhelmed by Pumping at Work
By Wyndi Kappes
mother holding sleeping baby at home
Caregiving Reduces Mom's Lifetime Earnings by 15 Percent, Report Says
By Wyndi Kappes
working mother sitting at home with baby and breast pump
What the PUMP Act Means for Working Parents
By Wyndi Kappes
Rory McIlroy of Northern Ireland hugs his daughter Poppy on the ninth hole during the Par 3 Contest prior to the 2023 Masters Tournament at Augusta National Golf Club on April 5, 2023, in Augusta, Georgia
Kids Take the Masters by Storm Dressed as Adorable Caddies
By Wyndi Kappes
mother wearing baby in wrap while working on laptop at home
Study: Parents Work Longer Hours Than Non-Parents Amid Recession Fears
By Wyndi Kappes
P!nk attends the 2022 American Music Awards at Microsoft Theater on November 20, 2022 in Los Angeles, California
Balancing Acts: Pink Shares Her Journey as a Rockstar Mom
By Wyndi Kappes
Sanya Richards Ross and family
Olympian Sanya Richards-Ross on Motherhood and Finding Balance
By Nehal Aggarwal
Reps. Dan Goldman, D-N.Y., Jimmy Gomez, D-Calif., Andy Kim, D-N.J., left, and Rashida Tlaib, D-Mich., conduct a news conference to announce the Congressional Dads Caucus outside the U.S. Capitol on Thursday, January 26, 2023
Congress’ New Dads Caucus Advocates for Working Parents
By Wyndi Kappes
Shonda Rhimes attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
Shonda Rhimes Shares the Secret Behind How She Does It All
By Wyndi Kappes
MommiNation founders talking at fundraiser event
How MommiNation Is Helping to Empower a Community of Black Moms
By Jen Hayes Lee
Rihanna is seen outside the Dior show, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France
Rihanna Says Being a Mom Pushed Her to Perform at the Super Bowl
By Wyndi Kappes
Article removed.
Article removed.
Name added. View Your List