Keshia Roelofs is an e-commerce editor at The Bump, where she researches, writes and edits research-led pregnancy, postpartum and parenthood product guides. With a background in copywriting and audience research, Keshia is passionate about delving deep into parents’ needs to better help them make more confident, informed choices. Since 2020, she has worked with experts and human-centered services, translating complex topics into empowering content that serves those who need it most.

Education
Keshia holds an honors degree in English, Philosophy and Film Studies from University of Galway, and a marketing diploma from the Fitzwilliam Institute. Her academic background focused on narrative analysis, critical theory and research methods, giving her a strong foundation in both analytical and creative writing (and an enduring love for gathering data).

Experience
Since 2020, Keshia has worked as copywriter and YMYL content writer for human-centered brands, crafting web copy for coaches, creatives, therapists, and femtech companies. At the centre of her work is a passion for audience research—listening deeply to the people brands serve. With a background spanning editorial writing, conversion copy and audience insight, she brings a research-driven, people-first approach to every article.