Gift-giving is many things—fun, creative, costly—but most importantly, it should be rewarding. It’s easy to turn to the retail giants when it comes time to find the go-to gift for that special someone on your list, but shopping small is a great alternative and provides a bunch of unique options.
Round up your mom tribe and fill them in on these super-cool businesses, which are run by ladies who answer to “mom” and “boss,” depending on who’s asking. Each company not only has a fearless mama standing behind it, but also gives back to those in need. Top off your holiday shopping by checking out what these mom’s have in store.
What to shop: Inspired by her son’s pesky drooling problem, Laura Acevedo started Matimati Baby. Enjoy super-absorbent and stylish bibs to accessorize baby's outfit while protecting from the unavoidable dribbles.
How you give back: A portion of any purchase goes to Chain Reaction, an organization dedicated to rescuing and restoring children from human trafficking.
What to shop: Run by a family of five—mom, dad and three cute kids— Cuddle + Kind makes beautiful plush you won’t find at major retailers. Each doll is made with natural, high-quality cotton and handcrafted by female artisans in Peru to provide a sustainable, fair trade income and trade skill.
How you give back: For every doll sold, Cuddle + Kind will give 10 meals to children in need.
Bold Baby Buys
What to shop: Inspired by one mom’s quest to spread happiness, The Village Anthology is a unique boutique featuring quirky children’s products from all over the world. From apparel to bedding and playtime fun, you’ll add a splash of color into your little one’s life.
How you give back: Each purchase funds the Seleni Institute, which works to combat the stigma surrounding mental health disorders and raise awareness on the topic.
In Lieu of Gifts
What to shop: Before you head out the door to the next holiday party, skip the bottle of wine and let the hostess know you’ll be making a donation on her behalf in lieu of gifts. InLieu is a social giving app that works like Venmo, but instead of sending money to your friends, you tag them and they decide which nonprofit the money will be donated to.
How you give back: By putting money directly in the pockets of a charity of choice.
Mom and Baby Basics
What to shop: Enjoy boutique fashion for women, kids and babies. Be sure to shop Luna Blu Mar’s staple bibs, inspired by the co-founder’s daughter. The sets are designed to be extensions to your kid’s wardrobe, as opposed to boring stain-resistant add-ons.
How you give back: A portion of all profits goes to providing educational opportunities for girls in the US and in developing countries through its educational non-profit, Sowing Seeds of Love.
What to shop: Spoil your little one with stunning holiday dresses and outfits, and top it off with a matching look fit for an 18-inch doll. Victoria Road's styles are designed, developed, sourced and produced at an ethically-run workshop in Lahore, Pakistan.
How you give back: Victoria Road is a member of the Fair Trade Federation, and each purchase supports and promotes women designers and fashion entrepreneurs in Pakistan.
Fashion Meets Functionality
What to shop: Choose from Sudara’s stylish and comfortable women's items made in India, including robes, leggings and punjammies—beautiful lounge pants in indian fabrics.
How you give back: Every purchase funds the Sudara Freedom fund, which empowers and improves the lives of women working to remain free from sex slavery.
What to shop: Pop Charms redefines charm bracelets. It’s an easy and fashionable way to weave together your story and honor your accomplishments, memories, milestones and victories.
How do you give back: Each purchase of one of five charity charms goes to the charity attached to them—Breast Cancer Research Foundation, Best Buddies, Ruby’s Rainbow, Sacramento SPCA and Project Semicolon.
Sweater Worth the Splurge
What to shop: Fill your wardrobe with soft, handknit garments created by women across New York City. At the heart of HANIA luxury brand is a mom who turned to knitting to support her daughter. The high-end sweaters are perfect for when you are in a “treat yourself” mood.
How do you give back: A portion of proceeds from online sales goes to the Debra of America, which helps raise awareness and find a cure for epidermolysis bullosa.
Click here for more incredible women owned businesses to support this holiday season. And if you’re wondering how much to spend on non-relatives this year, look no further than this go-to gifting etiquette guide.