Best of Pregnancy Winner for Best Pregnancy-Safe Makeup Brand

Many beauty products are formulated with dubious chemicals, but this brand lets you primp with peace of mind.
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March 21, 2022
Best of Pregnancy: Beauty Counter mascara
Image: Courtesy Beauty Counter
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And the Winner Is: Beautycounter

Got that pregnancy glow going for you? Don’t worry if you don’t. Plenty of women complain of all sorts of skin woes—from acne breakouts to dry patches—during those nine+ months. The good news? You can still look gorgeous, even if you’re feeling anything but. And while some moms-to-be choose to stick with their regular makeup routine, others prefer to adopt a “cleaner” approach to beauty—and with good reason. The unsettling truth is that many traditional skincare and beauty products are formulated with some pretty dubious chemical ingredients. Fortunately, you can feel confident using Beautycounter’s collection of safe foundations, mascaras, bronzers and lipsticks. With a commitment to transparency, sustainability and innovation, the brand’s amazing assortment of products offers peace of mind and primping of face—so you can feel good on the inside and look great on the outside. Win-win!

What We Love:

  • You don’t have to sacrifice quality for safety with Beautycounter

  • Beautycounter is committed to transparency. With a list of 1,800 questionable ingredients never used in their formulas, the brand goes the extra mile to screen every ingredient used in every product

  • The brand has 12 safety standards that every ingredient partner must follow to ensure safety, sustainability and quality

  • Beautycounter cares about its carbon footprint; the brand sources materials responsibility and creates sustainable packaging for its products

  • Products and ingredients are never tested on animals

Check out some of our other favorite pregnancy-safe makeup products

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