Now that you’re pregnant, you’ve changed up your diet, ditched the rosé and bought a new bra—but you’re not done yet. Turns out, some of your favorite makeup might not be so good for you or your developing baby. “There’s actually a pretty long list of products to avoid during pregnancy,” says Dendy Engelman, MD, a board-certified dermatologic surgeon at Medical Dermatology & Cosmetic Surgery in New York City and mom of two. Some beauty products might simply irritate your newly sensitive skin, but others can be harmful to a fetus. When you’re on the hunt for pregnancy-safe makeup, natural beauty products can be your saving grace. “I recommend looking for fragrance-, BPA-, paraben- and phthalate-free cosmetics,” Engelman says. “And definitely formaldehyde-free. Surprisingly, some nail polishes and mascaras still contain formaldehyde, which has been linked to cancer as well as other nervous system issues.” The good news? This pregnancy trade-in may require a trip to Sephora (wee!) so you can stock up on some of the best natural beauty products. It’s doctor’s orders, after all. Here’s what pregnancy-safe makeup you should buy.
In this article:
Best natural foundation
Best natural tinted moisturizer
Best natural eyeshadow
Best natural eyeliner
Best natural mascara
Best natural blush
Best natural lipstick
Best natural lip gloss
Best pregnancy-safe nail polish
Best Natural Foundation: Jane Iredale Glow Time Full Coverage Mineral BB Cream
When pregnancy brings out the pimples and hyperpigmentation, a fuller base coverage may be in order. Enter: Jane Iredale Glow Time Full Coverage Mineral BB Cream, a great pregnancy-safe foundation with added broad spectrum SPF 25 and skin-enhancing antioxidants. It not only hides pregnancy-induced imperfections, but it’s also non-comedogenic, hypoallergenic, paraben-free and even vegan. With nine shades (and a handy foundation color-matching chart found online), it’s a great choice for pregnancy safe makeup.
Buy it: Jane Iredale Glow Time Full Coverage mineral BB Cream, $48, Janeiredale.com
Best Natural Tinted Moisturizer: bareMinerals Complexion Rescue Tinted Hydrating Gel Cream
Nothing accentuates pregnancy glow quite like a perfectly toned-matched tinted moisturizer. And with this one from bareMinerals, there are a whopping 16 shades to choose from. Because it’s mineral-based and free of lots of not-so-good stuff, like parabens, phthalates, sulfates, fragrance and oil, it’s safe for you and baby-to-be. Plus, it nourishes and hydrates your skin and improves complexion while you get your light and lovely glow on.
Buy it: Bareminerals Complexion Rescue Tinted Hydrating Gel Cream, $30, Sephora.com
Best Natural Eyeshadow: RMS Beauty Eye Polish
There’s so much good stuff in RMS’ sheer, creamy, eye-popping mineral eyeshadow. Not only is the subtle sheen beautiful and light-catching, it actually does double-duty by hydrating tired mom-to-be eyes with beeswax, coconut and jojoba oils, vitamin E and rosemary extract. (All of the above will come in handy as a tired new mom too.) It’s virtually weightless and fragrance-free to boot, making this one of the best go-to natural beauty products.
Buy it: RMS Beauty Eye Polish, $28, Dermstore.com
Best Natural Eyeliner: Beautycounter Color Outline Eye Pencil
The folks behind Beautycounter guarantee that their natural beauty products are totally pregnancy- and baby-safe. How? They screen each and every ingredient for safety, with their pregnant customers top of mind—which means there are no parabens, phthalates, synthetic fragrances or other bad-for-baby ingredients involved. And that’s just one of the reason to love their waterproof eye pencils. Other reasons: It applies smoothly (no doubt due to the rosemary leaf extract and sunflower oil) and actually stays put. Bonus: Each pencil is punctuated with a smudge tip for easily blending.
Buy it: Beautycounter Color Outline Eye Pencil, $24, Beautycounter.com
Best Natural Mascara: W3LL People Expressionist Mascara
So many natural mascaras are less than amazing, what with unwanted clumping and weird consistency. Not this one from W3LL People, which glides on (and remains on) like a dream, without leaving you with weird spidery lashes. It’s free of harsh dyes (only pure mineral pigments here) and there’s no petroleum, parabens or other chemicals unsafe for moms-to-be. As a pregnancy-safe mascara—and your new everyday go-to—it’s a total score.
Buy it: W3LL People Expressionist Mascara, $22, Target.com
Best Natural Blush: Alima Pure Luminous Shimmer Blush
This subtly shimmery (but still appropriate for daytime), pregnancy-safe mineral blush is free of fragrance, parabens, phthalates, sulfates, synthetic dyes, dimethicone, talc and more. But it’s packed with pigment, so a little goes a long way. It’s pregnancy glow in powder form—and a big winner in the realm of pregnancy-safe makeup.
Buy it: Alima Pure Luminous Shimmer Blush, $24, Alimapure.com
Best Natural Lipstick: 100% Pure Fruit Pigmented Pomegranate Oil Anti Aging Lipstick
Wait, there’s a lead-free lipstick that’s also anti-aging, antioxidant-packed, ulta-moisturizing,and offers amazing color and staying-power? Is that even possible? Yes! This fruit-pigmented line from 100% Pure contains zero percent synthetic dyes, chemical preservatives and other harsh add-ins. Instead, the products are vegan and filled with good stuff, like pomegranate oil and shea butter. What makes this a favorite pregnancy-safe lipstick, however, is the fact that the colors are rich and they glide on so smoothly, leaving you with wow-worthy lips.
Buy it: Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks, $30, 100percentpure.com
Best Natural Lip Gloss: Clove + Hallow Lip Glaze
These lush, vegan glosses from Clove + Hallow are packed with natural goodness like coconut and jojoba oil, organic shea butter and vitamin E, and don’t come with the stickiness that can make even the best gloss fail. It’s true that these beauties are a mere 1 percent shy of declaring themselves 100 percent natural, but we’ll take it. They’re totally makeup bag worth and pregnancy-safe.
Buy it: Clove + Hallow Lip Glaze, $15, Cloveandhallow.com
Best Pregnancy-Safe Nail Polish: Zoya
Are you under the false impression that you need to give up your beloved mani/pedi when pregnant? “That’s nonsense,” Engelman says. “Simply look for nail polishes labeled 3-Free or 5-Free, which don’t use formaldehyde and other harmful chemicals.” Zoya nail polish goes above and beyond with a 10-free formula that includes zero formaldehyde, formaldehyde resin, dibutyl phthalate, parabens, toluene, camphor, lead and more. (That’s why you often find Zoya in non-toxic nail salons.) There are literally hundreds of colors to choose from; each glides on silky smooth, and they’re one of the longest lasting natural polishes in the pregnancy-safe makeup game.
Buy it: Zoya nail polish, $10, Zoya.com
Updated June 2018
Plus, more from The Bump: