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The Best Pregnancy-Safe Makeup Products to Try

Some common makeup ingredients aren’t great during pregnancy, but you can primp and prettify to your heart’s content with these safe and fabulous products.
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Now that you’re pregnant, you’ve changed up your diet, ditched the rosé and bought a few maternity bras—but you’re not done yet. Turns out, some of your favorite makeup might not be safe for you and baby.

“There’s actually a pretty long list of products to avoid during pregnancy,” says Dendy Engelman, MD, a board-certified dermatologic surgeon at Medical Dermatology & Cosmetic Surgery in New York City and mom of two. Some beauty products may simply irritate your newly sensitive skin, but others can be outright harmful to a developing baby.

The good news? Your pregnancy-safe makeup trade-in may call for a spree at your favorite beauty retailer (it’s doctor’s orders, after all). Ready to get the lowdown on what’s safe and what’s not? Read on for the full beauty 411, then browse the best pregnancy-safe foundation, mascara, concealer and more.

How We Chose the Best Pregnancy-Safe Makeup Brands and Products

Keeping track of all of the lifestyle changes that come with pregnancy can be a big adjustment. Throw in having to overhaul your makeup routine, and the whole ordeal can seem overwhelming. We get it—and that’s why we’ve done the bulk of the work for you. To help you find the best pregnancy-safe makeup brands and products:

  • We consulted two dermatologists to get the low-down on exactly what’s safe for pregnancy, as well as specific ingredients to avoid.

  • We talked to a beauty consultant to get an idea of their favorite pregnancy-safe makeup brands and why they loved them.

  • We combed through countless products, leveraging our familiarity with leading pregnancy-safe brands and relying on our own experiences as new and expectant parents to identify the standouts in each category, as well as the best-selling, highest rated and all-around top-notch makeup products out there.

  • We read user reviews to see how these products held up for real moms-to-be, and didn’t consider anything with less than an average four-star rating.

Interested in learning more about our editorial process? Read about how our team develops and reviews all articles here.

Best Pregnancy-Safe Makeup Products

Best pregnancy-safe foundation

ILIA True Skin Serum Foundation
Image: Sephora
What We Love
  • Vegan and cruelty free
  • Has active skincare ingredients
  • Lightweight
Things To Consider
  • Not full coverage

Some days your body and face feels and looks exhausted and depleted—and you just need a foundation fix. We love ILIA’s True Skin Serum Foundation, because it’s a virtually weightless option that provides a gorgeous natural, skin-like finish. Pregnancy-safe, active levels of niacinamide and allantoin work to smooth and soothe your bare skin to give you the ultimate pregnancy glow. It’s available in 30 stunning shades, so finding your match won’t take much effort.

Quantity: 1 fl. oz. | Notable ingredients: Niacinamide, allantoin, aloe

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Best pregnancy-safe concealer

Saie Hydrabeam Brightening + Hydrating Creamy Under Eye Concealer
Image: Sephora
Buying Options
Sephora|$26
What We Love
  • Combines skincare and makeup
  • It’s vegan, gluten-free, cruelty-free and comes in recyclable packaging
  • Brightens and illuminates under eyes over time
Things To Consider
  • Can crease

Saie’s Hydrabeam Brightening Concealer uses tomato extract to brighten the skin (how deliciously cool is that?). Other mild yet highly effective naturals, including olive-derived squalane, plant-derived glycerin and cucumber extract, work to lock in moisture and smooth the skin, all while turning up the radiance factor. And when you’re extra tired during the first trimester (and let’s be honest, all the rest of the trimesters too!), this light-coverage concealer can “brighten your dark, dry or tired under eyes, and it’ll blend in like a dream,” says Rebecca Green, beauty concierge and founder of Bloom & Glow. In other words, it won’t settle into creases!

Quantity: 0.2 fl. oz. | Notable ingredients: Olive-derived squalane and plant-derived glycerin, tomato extract, cucumber extract

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Best pregnancy-safe tinted moisturizer

Tower28 SunnyDays SPF 30 Tinted Sunscreen
Image: Sephora
What We Love
  • Received the National Eczema Association's Seal of Acceptance
  • Doesn’t leave a white cast or oxidize
Things To Consider
  • Can be greasy

When you’re pregnant in the summer, a breezy maternity dress and refreshing mocktails aren’t the only things that’ll keep you happy. A great tinted moisturizer is the best kind of clean beauty product for mamas to be, and Tower28’s sunscreen-enhanced formula—available in 14 buildable shades—gives us all the sunny vibes. With the active ingredient of non-nano zinc oxide, the 100 percent mineral sunscreen protects your precious skin from UVA and UVB damage. Designed for sensitive skin, the tinted moisturizer is dermatologist-tested, non-comedogenic (which is important in the warmer months, when pregnancy sweating is next-level), alcohol-free, fragrance-free, gluten-free, vegan and cruelty-free.

Quantity: 1 fl. oz. | Notable ingredients: Zinc oxide, prickly pear extract, white sage extract

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Best pregnancy-safe mascara

Well People Expressionist Pro Mascara
Image: Target
Buying Options
Ulta|$20Target|$20
What We Love
  • Castor oil helps to condition lashes
  • Made in a Fair Trade-certified factory
  • Developed by dermatologists
Things To Consider
  • Some users report smudging

Mascara can be magical, especially on rushed days when you just need to quickly elevate your look. Enter: Well People’s Expressionist Pro Mascara. This plant-based lengthening mascara glides on (and stays on) like a dream, leaving you with light, feathery lashes that aren’t clumpy or spidery. It’s free of harsh dyes (only pure mineral pigments here), and there’s no petrolatum, parabens or other chemicals unsafe for moms-to-be.

Quantity: 0.27 oz. | Notable ingredients: Castor seed oil, sunflower seed oil, cellulose plant fiber

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Best pregnancy-safe eyeshadow

RMS Beauty Eyelights Cream Eyeshadow
Image: The Detox Market
What We Love
  • Long-lasting without creasing
  • Washes off easily with water
  • Vegan and cruelty-free
Things To Consider
  • Very shimmery
  • Packaging can squirt out too much

Green says she loves “a one-and-done eyeshadow look.” (Who doesn’t?) And RMS Beauty’s Eyelights Cream Eyeshadow gets the job done. “They’re the easiest cream shadows to blend, with the most gorgeous finish,” says Green. We’re obsessed with the dynamic, mixable shades, and how about this bonus: Every cream shadow comes with a reusable key that you can attach to the end of the tube to roll up to push out every last drop.

Quantity: 0.28 fl. oz. | Notable ingredients: Organic green tea extract, natural peptide quinoa extract

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Best pregnancy-safe eyeliner

What We Love
  • Easy to smudge for a smokey finish
  • Good for sensitive eyes
  • Vegan
Things To Consider
  • Some users report it wears off quickly

Jet-black eyeliner is always a makeup-bag must-have. But when you’re pregnant, switching things up and smudging some color on that lash line—well, it can be a stroke of genius. You can do just that with the Ere Perez Eye Pencil; it’s available in 10 standout crystal-inspired colorways. Green gives it her stamp of approval, sharing that “it comes in an array of gorgeous shades, blends like a dream and also lasts all day.” The powerhouse botanicals at play are antioxidant-rich jojoba and coconut oils that nourish skin and rejuvenate your look with essential vitamins and minerals.

Quantity: 0.04 oz. | Notable Ingredients: Coconut oil, jojoba seed oil

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Best pregnancy-safe brow product

Kosas Brow Pop Dual-Action Defining Pencil
Image: Sephora
What We Love
  • Castor oil helps support brow health
  • Multiple shade options
  • Blends easily
Things To Consider
  • Some users dislike the packaging

Brows can make or break your look. But when you’re pregnant, it can be especially tricky to navigate the maintenance of those two sometimes unruly face framers. Microblading and tinting are most likely not advisable at this time. In the meantime, you can try this game-changing product from Kosas. The dual-action micro triangle-tip pencil is alcohol-free, fragrance-free, silicone-free, mineral-free and devoid of any synthetic waxes and/or microplastics. The clean, vegan formula uses castor oil to nourish and protect your brows while adding natural-looking volume and definition. And once you’ve used the pencil, you can finesse, shape and sculpt with the built-in spoolie. The blending is unmatched.

Quantity: 0.002 oz. | Notable ingredients: Castor oil, panthenol pro vitamin B5

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Best pregnancy-safe blush

HAN Skincare Cosmetics Pressed Rice Powder Blush
Image: Amazon
What We Love
  • Available in shimmery and matte finishes
  • Doubles as an eyeshadow
  • Vegan and cruelty-free
Things To Consider
  • Limited shades

First and foremost, you’ll see that this item is talc-free (not always the case for powdered products). But continue to look at the ingredients list, and it only gets better. The all-natural pressed blush is formulated with soothing and oil-absorbing rice powder, and then rounded out with antioxidants and plant and vegetable pigments (read: heavy metals aren’t an issue). Infused argan oil and shea butter also hydrate and condition your cheeks, so your natural pregnancy glow shines through. And in shades like appealing pink shades, you can swipe some on and feel totally on-brand for your baby shower.

Quantity: 0.14 oz. | Notable ingredients: Argan oil, shea butter, acai fruit extract

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Best pregnancy-safe bronzer

PYT Beauty Faux Sun Bronzer Duo
Image: ASOS
What We Love
  • Blends easily
  • Has both a matte and shimmer side
  • Buildable color
Things To Consider
  • No shades for darker skin tones

Pregnancy in the winter months can be fun, if you’re snuggled up under a blanket, binging shows and sipping fancy hot cocoa. Otherwise, it can be pretty dull. Your skin, on the other hand, doesn’t have to be. With PYT Beauty’s Faux Sun Bronzer, you can give your skin that sought-after sunkissed look with just a few swirls and swipes. This everyday bronzing duo is hypoallergenic, vegan and formulated without all the bad stuff—no talc, silicones, parabens, phthalates or other harsh chemicals. Jojoba seed oil, sunflower seed oil and vitamin E team up to nourish and keep your skin looking fresh and fab, so you’ll be transported to the sun-streaming tropics in no time—if only in your daydreams.

Quantity: 0.17 oz. | Notable ingredients: Jojoba seed oil, sunflower seed oil

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Best pregnancy-safe lipstick

ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint
Image: Sephora
What We Love
  • Can be used on lips, cheeks and eyes
  • Has a dewy finish
  • Cruelty and fragrance free
Things To Consider
  • Some users report it is not long lasting

Finding a pregnancy-safe lipstick is tough stuff. Most options contain waxes that aren’t recommended for use in pregnancy, along with other preservatives like benzyl benzoate (which can contribute to neurotoxicity). That’s why we like the ILIA Multi-Stick. The hydrating stick gives you that perfect flush of color (so many pretty hues!) when you want to up your regular, everyday look. And with vitamin E and shea butter in the mix, you can be sure your lips (and cheeks and eyes!) feel well indulged. Plus, with a babe on the way, what better time than the present to start getting used to multitasking products!

Quantity: 0.15 oz. | Notable ingredients: Shea butter, avocado oil, orange peel wax

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Best pregnancy-safe lip gloss

Saint Jane Beauty Luxury Lip Oil
Image: Sephora
What We Love
  • Vegan, cruelty-free and and gluten-free
  • Provides long-wear hydration
  • Plumping
Things To Consider
  • Some users report the texture is sticky

When you’re pregnant, your lips should get all the care they need (they can be extra dry, they can be cracked, they can be dull or lackluster!). An alternative to a traditional lip gloss, Saint Jane Beauty’s Luxury Lip Oil is a silky, vitamin C-packed and exceptionally clean lip option that not only quenches your moisture-depleted pout, but also plumps up your lips. It glides on effortlessly and brings a wash of stunning color, while sunflower seed oil, chamomile and aloe nourish and heal. Bring the tube to the hospital when you deliver—the color payoff will shine in those first few family pics.

Quantity: 0.15 fl. oz. | Notable ingredients: Chamomile, grapefruit seed oil, sunflower seed oil

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Best pregnancy-safe nail polish

Zoya Polish Quad
Image: Amazon
Buying Options
Amazon|$15.48
What We Love
  • Non-toxic
  • Lasts long without chipping
Things To Consider
  • Pricey

Have you thought about nixing your manis for the next few months? Engelman says that’s totally unnecessary. Of course, you may want to avoid the nail salon because the fumes are intense, but you can still DIY your digits at home. “Simply look for nail polishes labeled 3-Free or 5-Free, which don’t use formaldehyde and other harmful chemicals,” she says. Zoya nail polish goes above and beyond with a 10-free formula that doesn’t include formaldehyde, formaldehyde resin, dibutyl phthalate, parabens, toluene, camphor, lead and more. (That’s why you often find Zoya in nontoxic nail salons.) There are literally hundreds of colors to choose from; each glides on silky smooth, and they’re one of the longest lasting natural polishes in the pregnancy-safe makeup game.

Quantity: 2 fl. oz. | Notable ingredients: N/A

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How to Choose Pregnancy-Safe Makeup

Once your pregnancy is confirmed and you start making your way through the first trimester, your ob-gyn or midwife is likely to provide you with an overwhelming number of handouts, one-sheets and brochures that review everything you should (and shouldn’t do) from now through delivery. If self-care is high up on your priority list, and you have a robust beauty routine, you’ll want to cross-reference your skincare and makeup arsenal with that pile of paperwork to determine what items may be off limits for a while.

But a good general philosophy to have when making your pregnancy-safe swaps is that less is often more—particularly when you’re with child. “If the idea of swapping out all your makeup is overwhelming, focus on the cornerstones: a good concealer for undereye and spot coverage, a clean mascara and a hydrating lip color that will brighten up your complexion,” suggests Rhonda Klein, MD, a board-certified dermatologist and co-founder of Modern Dermatology in Westport, Connecticut. Green offers similar advice, telling us to “focus on your eyes and mouth, and prioritize safer makeup options for those. In particular, I’d recommend replacing all of your lip products with safer ones, because we literally ingest them.”

Additionally, now that hormones are running rampant through your body, your skin might start spiraling. That’s why you’ll want to have some hypoallergenic, extra-sensitive, non-comedogenic makeup in your kit. “Many expecting moms will experience hormone-induced acne, so it’s a good time to toss any skincare and makeup that isn’t oil-free and non-comedogenic,” Klein says.

Ingredients to avoid

There will always be question marks about the effects certain beauty products can have on a pregnant body and developing fetus, here are some ingredients to look out for when you’re refreshing your vanity for pregnancy. And, as always, if you have a specific question about a product or ingredient, be sure to consult with your ob-gyn.

  • Topical actives. Klein cites retinol and salicylic acid (over 2%) as two of the most important ingredients to avoid in your skincare and makeup while pregnant. “Topical actives like retinols and salicylic acid have the potential to be absorbed into the bloodstream and passed to the baby through the placenta,” Klein warns.

  • Chemical SPF. For any of your foundations, skin tints or tinted moisturizers that contain SPF, check the ingredient list for oxybenzone, octinoxate, octisalate, homosalate and avobenzone. “The chemicals in SPFs function by being absorbed into the skin to convert UV rays into heat and then release them,” Klein explains. “Most are linked to potential DNA damage and are classified as endocrine disruptors. Avobenzone in particular has been studied by the FDA and found to remain in the bloodstream (as trace amounts) and skin for weeks after being applied.”

  • Formaldehyde. Engleman recommends that pregnant women seek out makeup-products that are formaldehyde free. “Surprisingly, some nail polishes and mascaras still contain formaldehyde, which has been linked to cancer as well as other nervous system issues,” she explains.

  • Alcohol and fragrance. Pregnancy hormones can impact skin and scent sensitivity, so it’s important to try to avoid common irritants like alcohol and fragrance. “Ingredients like alcohol and fragrance are more likely to cause irritation on the surface of the skin,” Klein says. Green echoes this suggestion: “Look for makeup and skincare that’s completely devoid of fragrance, both synthetic and natural.”

  • BPA, parabens and phthalates. These ingredients are also known to both irritate the skin and present potential harm to baby, and both Klein and Engelman suggest avoiding while pregnant.

You’ll also want to be on the watchout for hidden dangers; for instance, you want to find color cosmetics without heavy metals. This can be tricky though; heavy metals, like lead, cadmium and mercury, are never purposefully added to beauty products. You actually won’t even find them listed as ingredients. Green explains that “due to the way natural pigments are mined and processed, they can be contaminated with trace amounts of lead and other heavy metals.” This is why you’ll really want to learn about the brands you’re using while pregnant. “Certain brands take extra care in examining and monitoring their ingredient sourcing and manufacturing processes to reduce heavy metal exposure,” she says. Those are the ones you’ll want on your radar.

Best Pregnancy-Safe Makeup Brands and Marketplaces

Feeling overwhelmed? Thankfully, if you’re beginning your pregnancy-safe makeup search, you don’t have to look too far. It’s an expanding market, and there’s a plethora of great brands and a growing number of clean beauty marketplaces you can shop from. Of course, even with the most stringent standards in place, you’ll still want to do your due diligence. Research individual products and peruse their respective ingredient lists; even the so-called cleanest of brands will occasionally use an ingredient that’s not recommended during pregnancy. That said, these brands and beauty shopping sites have impeccable ingredient standards and unrelenting vetting processes, making their goodies worthy of your time and money:

For the largest and most diverse assortment of beauty products, Credo takes the cake. The retailer stocks over 130+ brands and 2,000+ products, all of which measure up to the Credo Clean Standard. And that’s a ridiculously high bar to meet. Everything you’ll find, from primers and eye palettes to bronzers and brow gels, have zero ingredients on Credo’s “Dirty List;” what’s more, they’re ethically sourced and sustainably packaged.

If being pregnant has completely re-routed your personal care journey, you’re bound to fall in love with The Detox Market. The clean beauty marketplace features tons of green-minded brands and high-performing products formulated with nothing that appears on their banned ingredients list. And they also have a really cool monthly Detox Box subscription that comes with a sampling of one or more of their iconic brands and $90+ worth of products to try.

This brand’s whole ethos speaks to us; it’s about finding products that aren’t just safe and healthy, but also efficacious and top-performing. “I love that their teams are out there doing the hard work; I can browse with ease and confidence, knowing that their selections check off all of my boxes,” says Green. Keeping your body and baby safe doesn’t have to come at the price of sacrificing any of your beauty ambitions.

This Best of Pregnancy award-winning brand puts safety at the forefront. Every product is put through a meticulous screening and assessment process to evaluate potential dangers, including reproductive toxicity. What’s more, the brand is committed to transparency and shares a list of 1,800 questionable ingredients never used in their products or ingredients. Even their ingredient partners must follow a list of preset safety standards to ensure quality and safety. Nevertheless, you’ll want to evaluate each Beautycounter ingredient independently. While many options are safe and effective, some of their skincare and makeup products may contain talc and other ingredients you might prefer to avoid during pregnancy and beyond.

This clean beauty brand takes a less-is-more approach to their formulations with over 35 EWG-verified skincare and makeup products that are guaranteed to be clean. Using ethically sourced and renewable botanicals, such as green tea, turmeric, pomegranate, rosehip oil and broccoli seed oil, Well People’s cosmetics offer healthier ingredients that don’t skimp on coverage, color and effectiveness.

Of course, beyond these pregnancy-safe makeup brands and marketplaces, you can also shop for pregnancy-safe makeup at Sephora, Ulta, Nordstrom and other big-box retailers, if those are your usual beauty spots; just remember that their curated edits are a lot smaller than the diverse collections you’ll find at retailers with clean-mindedness woven into their mission-critical DNA.

About the writer:

Danielle Halibey is a contributing writer for The Bump, where she pens e-commerce content focused on baby and toddler gear, pregnancy and postpartum must-haves, and thoughtful gifts for everyone in the family. Over the last seven+ years, she’s become a trusted voice for new and expectant parents as they navigate the beautiful yet sometimes chaotic journey of raising little ones. No matter which publication she’s writing for (from Babe by HATCH to Cubby at Home), she delivers carefully curated product roundups that highlight the latest trends, safety considerations and value for money—all to help parents make informed purchasing decisions.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

Sources

Dendy Engelman, MD, is a board-certified dermatologic surgeon at Medical Dermatology & Cosmetic Surgery in New York City. She earned her medical degree from the Medical University of South Carolina.

Rhonda Klein, MD/MPH, FAAD, is a board-certified dermatologist and partner and co-owner of Modern Dermatology in Westport, Conn. A mom of five, she earned her medical degree from the University of Pennsylvania and her master’s of public health from Columbia University.

Rebecca Green, is a beauty consultant and the founder of Bloom & Glow. A mom of three, former personal stylist and clean beauty junkie, she has made it her mission to help busy moms build and master their dream beauty regimen.

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