CircleBumpCheckedFilledMedicalBookmarkBookmarkTickBookmarkAddCheckBoxCheckBoxFilled

How This Stay-at-Home Mom Turned Her Baby Hack Into a Household Brand

Chances are, you’ve been itching to buy baby one of these.
save article
profile picture of Stephanie Grassullo
By Stephanie Grassullo, Contributing Writer
Published February 11, 2019
susan petersen founder of freshly picked
Image: Susan Petersen

The Bump presents #MomBoss, a series dedicated to showing off all-star moms. We catch up with mompreneurs behind products we love, influencers who get real about motherhood and SAHMs who can multitask in their sleep.

When Susan Petersen’s son was a baby, he had adorably chubby feet. But as a result, the mom had a hard time finding shoes that fit him. Like any mom met with a challenge, Petersen crafted up a solution of her own. Gathering up the materials she needed, she parked herself at the kitchen table and began hand-making moccasins for her baby. It wasn’t long before other parents wanted to snag her custom-made baby shoes for their little ones, and the rest, as the say, is history.

Before she knew it, her side hustle transformed into what is now Freshly Picked, the company behind those irresistible baby shoes and accessories. Learn more about Petersen and her brand in our chat below.

Can you tell us your story in a few sentences?

I started Freshly Picked in 2009 when I was a stay-at-home-mom of two. Not only did my baby boy’s chubby feet not fit into any shoes out there, but I also didn’t like any of the styles on the market. So I took the matter into my own hands, earned some money and bought some scrap leather at a garage sale. Then I sewed right at my kitchen table. I don’t have a college or business background, so this was such new territory for me!

Image: Freshly Picked

How did it transform into Freshly Picked?

People started asking where my son got his shoes, so I started making them and then selling them on Etsy and at craft shows. I couldn’t keep up with the demand, and eventually Freshly Picked was born. Our best sellers are anything in weathered brown or platinum.

Related Video

We love the Mommy and Me collection! Can you tell us more about that?

We wanted to produce something fun for our customers that both moms and their kids can wear together. After launching kids’ sneakers, we thought it would be fun for mom to have matching shoes as well.

What’s your secret to juggling work, kids and “me” time?

There is a lot of flexibility and freedom since I’m the boss, so I try to make sure I schedule a time for it all. It’s also important to know when to get help from my husband, parents and hired workers when I need to.

Image: Susan Petersen

Name a product you wouldn’t have made it through the first years of parenting without?

Freshly Picked mocasins!

What advice would you give your pre-baby self?

Trust yourself. It’s such an easy and simple concept, but very hard to do at times.

Do you have a guilty mom pleasure?

An ice cold diet coke and Amazon prime.

Is there anything new in the works for Freshly Picked?

We always have new things in the works to help families build a beautiful life together. We have lots of BIG things coming this year—stay tuned!

Published February 2019

save article
ADVERTISEMENT

Next on Your Reading List

Victoria Monét and two-year-old daughter Hazel Monét Gaines celebrate their Grammy nominations by indulging in Jimmy John’s Red Velvet Cookies while preparing for the awards show on February 04, 2024 in Los Angeles, California
Victoria Monét and Daughter—The Grammy’s Youngest Nominee—Make History
By Wyndi Kappes
allison holker and family
Allison Holker Boss on Dancing, Resilience and Finding Her New Normal
By Nehal Aggarwal
mom sitting at table at home thinking and pondering
I Was an Accidental SAHM—and I’m Done Feeling Guilty About It
By Kristen Bringe
ADVERTISEMENT
Kristin Davis at the New York Pemiere of "And Just Like That..." A New Chapter of Sex and The City held at MoMA on December 8, 2021 in New York City
Why Moms Are Loving Charlotte's ‘and Just Like That’ Monologue
By Wyndi Kappes
78 Percent of Moms Are Overwhelmed by Pumping at Work
78 Percent of Moms Are Overwhelmed by Pumping at Work
By Wyndi Kappes
mother holding sleeping baby at home
Caregiving Reduces Mom's Lifetime Earnings by 15 Percent, Report Says
By Wyndi Kappes
mother working on laptop while holding baby
These Are the Best States for Working Moms in 2023
By Wyndi Kappes
ADVERTISEMENT
working mother sitting at home with baby and breast pump
What the PUMP Act Means for Working Parents
By Wyndi Kappes
Rory McIlroy of Northern Ireland hugs his daughter Poppy on the ninth hole during the Par 3 Contest prior to the 2023 Masters Tournament at Augusta National Golf Club on April 5, 2023, in Augusta, Georgia
Kids Take the Masters by Storm Dressed as Adorable Caddies
By Wyndi Kappes
mother wearing baby in wrap while working on laptop at home
Study: Parents Work Longer Hours Than Non-Parents Amid Recession Fears
By Wyndi Kappes
ADVERTISEMENT
P!nk attends the 2022 American Music Awards at Microsoft Theater on November 20, 2022 in Los Angeles, California
Balancing Acts: Pink Shares Her Journey as a Rockstar Mom
By Wyndi Kappes
Sanya Richards Ross and family
Olympian Sanya Richards-Ross on Motherhood and Finding Balance
By Nehal Aggarwal
Reps. Dan Goldman, D-N.Y., Jimmy Gomez, D-Calif., Andy Kim, D-N.J., left, and Rashida Tlaib, D-Mich., conduct a news conference to announce the Congressional Dads Caucus outside the U.S. Capitol on Thursday, January 26, 2023
Congress’ New Dads Caucus Advocates for Working Parents
By Wyndi Kappes
ADVERTISEMENT
Shonda Rhimes attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
Shonda Rhimes Shares the Secret Behind How She Does It All
By Wyndi Kappes
MommiNation founders talking at fundraiser event
How MommiNation Is Helping to Empower a Community of Black Moms
By Jen Hayes Lee
Rihanna is seen outside the Dior show, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France
Rihanna Says Being a Mom Pushed Her to Perform at the Super Bowl
By Wyndi Kappes
mother working from home with baby on lap
New Report Explores if Remote Work Is Really Working for Parents
By Wyndi Kappes
ADVERTISEMENT
wood desk at the texas state capitol
Moms Are Largely Missing From the Law-Making Arena, New Report Reveals
By Wyndi Kappes
pregnant woman working from home at desk in bedroom
Remote Work May Have Led to a Mini Baby Boom, Study Says
By Wyndi Kappes
gabrielle union and dwyane wade smiling with their daughter
Gabrielle Union and Dwyane Wade Champion Community at Home and Work
By Ashlee Neuman
ADVERTISEMENT
Article removed.
Article removed.
Name added. View Your List