Emma O'Regan-Reidy
Associate E-Commerce Editor
  • Emma writes e-commerce articles for The Bump, covering all products related to pregnancy and parenthood.
  • She holds a master’s degree in design history from the Royal College of Art, where her research focused on contemporary fashion studies and visual design.
  • Before joining The Bump, Emma was a senior content writer for The Knot Worldwide.
  • The most interesting thing I’ve learned while at The Bump is that pregnant people shouldn’t eat licorice!

    -- Emma O'Regan-Reidy
    Associate E-Commerce Editor

Emma is an associate e-commerce editor, creating SEO-driven content for The Bump. She specializes in writing product roundups, ranging from perfect push presents to the best toddler water bottles and everything in between. Emma aims to create engaging, helpful articles that parents and parents-to-be can relate to.

Education
Emma holds a bachelor’s degree in English literature and film from University College Dublin and a master’s degree in design history from the Royal College of Art. During her master’s degree, her research focused on contemporary fashion studies and visual design. Her dissertation explored how Solange creates a digital brand through music videos, editorial interviews and social media presence.

Experience
Before joining The Bump in July 2022, Emma was a senior content writer for The Knot Worldwide’s online wedding marketplaces. She currently writes a monthly column for the London-based publication Screenshot Media, which traces topical trends in culture, technology, fashion and more. Previously, Emma was a design intern at Rolling Stone.