Frida Launches Frida Mom, a New Line of Postpartum Care Essentials

Postpartum Care Won’t Be as Painful Thanks to Frida’s Innovative New Line of Products

It’s about time.
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profile picture of Stephanie Grassullo
Associate Editor
July 31, 2019
frida baby postpartum recovery products for moms
Image: Fridababy
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Frida, the parent company behind Frida Baby, the makers of the life-saving NoseFrida SnotSucker, just launched Frida Mom—a groundbreaking new line of postpartum recovery products dedicated to preparing women for the raw realities of the fourth trimester.

After nine months of doctor appointments, regular check-ups and an overwhelming amount of information, once baby arrives, you’re on your own. All of your—and everyone else’s attention—shifts to your tiny human, and by default, new moms fall to the bottom of the priority list. But what about all those crazy and painful changes happening to your body? It’s so important for women to allow themselves time to recover post-birth, but up until now, they were seriously lacking the tools or guidance needed to properly heal. For the majority of new moms, the footage in the below video is probably all too real.

Fed up with the lack of support, Chelsea Hirschhorn, mom of three and CEO of Frida, made it her mission to do a complete overhaul of the products available to women, and add revolutionary products to the market in order to prepare first-time moms for the recovery period.

“The problem with postpartum recovery begins with a woman’s lack of knowledge and ability to prepare for what’s really about to go down. The intimidation factor, before, during and after, is debilitating,” says Hirschhorn in a news release. “Then you’re expected to tend to a newborn in between concocting ice remedies from the incontinence and burn relief aisles of your local drug store while perched on a wee-wee pad—my exact discharge instructions after I delivered my first child.”

The complete Frida Mom portfolio includes:

Take a closer look at some of the key products listed below.

Image: Fridababy

Witch Hazel Perineal Cooling Pad Liners
The full-coverage, medicated pad liners deliver front-to-back cooling relief in a single sheet, without any DIY padsicle crafting or disc layering.
Buy it:, Witch Hazel Perineal Cooling Pad Liners, $12

Image: Fridababy

Disposable Postpartum Underwear
Moms will take comfort in the super-soft underwear designed to keep pads and all other recovery layers in place without compromising comfort. Depending on which way baby was delivered, new moms can purchase assortments designed for perineal or c-section recovery.
Buy it::, Disposable Perineal Postpartum Underwear, $16;, High-waist Disposable C-Section Postpartum Underwear, $16

Image: Fridababy

Upside Down Peri Bottle
Way better than the hospital squirt bottle, the peri bottle is designed to make postpartum healing cleaner and easier. No hand in the toilet required, and no pressure on c-section soreness.
Buy it:, Upside Down Peri Bottle, $16

Frida Mom is launching on and in select Target stores nationwide, and is also be available on Amazon and at BuyBuy Baby.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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