This Company Is on a Mission to Make Organic Baby Food Affordable for Everyone
December 20, 2018
As parents, we want the best for our babies—and that includes feeding our little ones the healthiest foods possible. The one caveat there is organic baby food tends to be a bit heavier on the wallet, and sadly, it’s not an option for every family.
Well, not if Happy Family Organics has anything to do with it. The company provides helpful resources and premium organic products for babies, toddlers, kids and even moms. Launched by a mom herself in 2006, Shazi Visram was determined to find a more accessible way for parents to feed their children healthy food during the crucial stages of development.
It’s a bold mission. On average, nearly 2 million babies are served annually by WIC, and often it’s not enough, according to a recent study. That’s where the jars come in. Its WIC compliant Clearly Crafted jars make the foods readily available for moms and babies. The company is currently approved in eight states, but Visram and her team won’t stop until all WIC families have access to its nutritious amenities.
Happy Family Organics chose to utilize traditional jars for this new line because jars are the only WIC-approved package for organic infant fruits and vegetables. By doing so, it’s able to reach a part of the market who didn’t previously have access to organic nutrition. Here are some stats to show just how much work the company has been doing:
- Happy Family Organics is currently authorized in Texas, Florida, Minnesota, Vermont and West Virginia
- In 2019, it will also be approved in California, Maine and Massachusetts
- It has applied for approval in an additional 20 states
This year alone, Happy Family Organics attended three national WIC conferences and eight state conferences. The company is making major moves to help feed babies, and doesn’t plan on slowing down any time soon.