Sold out online, The Honest Company’s popular sunscreen is touted for being non-toxic and eco-friendly. But it might not be effective.
A string of consumers have posted serious complaints regarding serious burns after using The Honest Company sunscreen. The company, co-founded by Jessica Alb a, is known for its non-toxic products and ethical consumerism.
The problem may be in the levels of zinc oxide. Zinc oxide is the only active ingredient in The Honest Company sunscreen, and is found in many other brands as well. While most zinc oxide sunscreens have 18 to 25 percent of the active ingredient, The Honest Company reduced the amount from 20 to 9.3 percent, according to an investigation by NBC5 in Chicago.
Unhappy customers have posted proof of their burns via Amazon reviews and Tweets. Take a look:
Have you had a similar experience with The Honest Company sunscreen? The brand is standing behind its product according to statements issued to TODAY and BuzzFeed, indicating that the complaints are coming from a tiny fraction of all sunscreen users:
“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.”
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