Target Is Testing Out Public Breastfeeding Stations in Stores

These really hit the bullseye.
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April 7, 2017

This is not a drill, Bumpies! Not only can you shop and grab a bite to eat at Target, but now you might also be able to nurse baby at a designated in-store feeding station. This begs the question: Will we ever find a reason to go home?

Select Target locations have launched a “nursing nook” or “feeding station” in-store so moms are able to comfortably feed baby in public. These stations include two cozy chairs, a small table, free breast pads and breastfeeding covers. Breastfeeding Mama Talk shared this photo on Facebook of a nursing nook in Braunfels, Texas.

Positive comments poured in. One woman from Yreka, California, wrote, “My target has one of these! And the last time I used it, a Target employee brought me snacks and a water bottle.”

Another user pointed out a win, noting that it doesn’t say ‘nursing station,’ on the sign, but ‘feeding station.’

But there is a bit of bad news.

Kristy Welker, a representative for Target, told Scary Mommy this won’t be expanding to more stores. This was a project the company started in late 2016 in order to evaluate guest feedback.

If it’s not offered at your local Target, don’t worry,you’re always welcome to breastfeed at Target anyway. Here’s a little refresher of Target’s breastfeeding policy, straight from their employee handbook:

Guests may openly breastfeed in our stores or ask where they can go to breastfeed their child. When this happens, remember these points:

  • Target’s policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting.

  • If you see a guest breastfeeding in our stores, do not approach her.

  • If she approaches and asks you for a location to breastfeed, offer the fitting room (do not offer the restroom as an option)

Bottom line: Life is good at Target.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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