Celebrate Halloween With Unicef’s Virtual Trick-or-Treat This Year

Do some good with this virtual Halloween celebration.
ByNehal Aggarwal
Associate Editor
Published
Oct 2020
unicef's 2020n halloween campaign trick or treat box
Photo: UNICEF

Halloween is rapidly approaching—but the holiday will not look the same this year due to the COVID-19 pandemic. Luckily, UNICEF is announcing the launch of a virtual experience to keep up the celebrations this year.

Experts warn that going trick-or-treating as has been tradition in years past may be extra risky this year and may accelerate the spread of the novel virus. To help families across the country celebrate, UNICEF, for the 70th year, is launching Trick-or-Treat for UNICEF.

This year, the iconic traditional will take place as a virtual experience. It will consist of fun, digital and interactive activities, while teaching kids the importance of giving back and fundraising.

To get involved, parents and teachers can register on UNICEF’s website and receive a Virtual Collection Box with a customized link and QR code. Take part in activities and educational videos to earn Trick-or-Treat Coins that add up to real-life donations. As the coins are collected, kids can decide where they want their earnings to go. This directly connects their efforts with positive impact in the world.

“After a stressful year for so many children and young people, we know they need a way to have fun this Halloween, while also feeling empowered to give back.” UNICEF USA President and CEO Michael J. Nyenhuis said in a press release. “Keeping children safe and healthy has always been at the core of UNICEF’s mission and Trick-or-Treat for UNICEF’s virtual offering enables children to safely celebrate Halloween while having fun and learning the importance of giving back.”

Started in 1950, Trick-or-Treat for UNICEF has raised $180 million to help the organization provide health care, nutrition, clean water, education, emergency relief and more to kids.

“For many of us, Trick-or-Treat for UNICEF was our first fundraising experience. The iconic, orange box is a powerful memory of how we were empowered as children to help other children all over the world,”  Shelley Diamond, UNICEF USA Chief Marketing Officer, also said in the release “While Trick-or-Treat for UNICEF is virtual this year, the goal remains the same - to encourage global citizenship and teach the importance of giving back while making Halloween fun and meaningful.”

To learn more about the initiative and how you can get involved, visit TrickorTreatforUNICEF.org.

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