It takes just 30 seconds to see why Monterey Zembik has become such a sensation.
The 3 month old is the new face of Johnson’s baby wash, and her adorable slow motion commercial will have you begging for a bubble bath.
Monterey is one of two babies representing Johnson’s “So Much More” campaign, which is running in seven global markets. Nearly 200 babies auditioned.
While it’s not immediately evident that Monterey is biracial, mom Marla Brock thinks that has something to do with her appeal.
“I think there’s something inherently beautiful about her because people can connect with her,” she tells CBS This Morning.
Kelly Gottfried, who led the creative team for the campaign, says Monterey was a unanimous choice. “One look and we knew immediately we loved her,” she says. “Globally we have 167 million impressions of this commercial. This is actually in the top scoring of all the commercials that we have done.”
And it’s no surprise. With her bright eyes and slow smile, she’s the picture of comfort and relaxation as mom washes her hair in the commercial.
“I saw it late at night and everyone had gone to bed and there I was, you know, 10 o’clock at night and I just started crying,” her mother says.
Looks like Johnson’s didn’t quite keep its “no more tears” promise.