Mom-Founded Brand Is Setting Up a PTO Fund to Help Moms Take Time Off
April 8, 2021
It’s been a hard year for everyone, but especially mothers. The invisible labor of moms existed well before COVID-19, but the ongoing pandemic has disproportionately affected women. In the past year, women have left the American workforce at four times the rate than men. While there’s a lot that needs to be done to better support moms, one thing is clear: mothers need a break! To help, Kendra Scott has set up a dedicated “ PTO Fund.”
The mom-founded jewelry brand is a big proponent of giving back, and, in honor of Mental Health Awareness Month and Mother’s Day in May, it’s setting aside $100,000 to offer $2,000 each to 50 moms across the country.
The new fund hopes to give moms some time off and raise awareness for the invisible labor of mothers. The brand is hoping the new fund will help cover childcare (or any other needs) so that moms can feel empowered to take some time away and focus on their mental health.
To apply and receive $2,000 from the Kendra Scott Mother’s Day PTO Fund, all you have to do is post a picture or video of themselves and their “real life mom” stories on Instagram. The post must tag @KendraScott and use #WearItLikeaMom in the caption. The brand is accepting submissions through April 22 at 6 pm CT.