Lovevery Is Launching a New App to Accompany Its Popular Play Kits

The goal? To make sure parents get the right information at the right time, without getting overwhelmed.
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October 28, 2021
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Image: Lovevery
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Lovevery, known for its incredibly popular play kits subscription, is giving parents what they want. Recently, the brand announced its partnership with Target, and now it’s announcing the launch of a new app.

The Lovevery App, available to subscribers, will complement the Play Kits subscription. Parents can expect to find curated activity ideas, articles, tips and research on child development, question-and-answer sessions with experts and more. The app currently serves ages 0 to 12 months, but has plans to expand more childhood development stages.

“Sharing insights and connecting parents with experts has been central to our mission at Lovevery from the very beginning," Jessica Rolph, co-founder and CEO of Lovevery, said in a press release. "The Lovevery App is designed to complement our Play Kits subscription by offering the right child development support at a parent’s fingertips at just the right time, without information overwhelm.”

As part of its catalog of digital offerings, Lovevery has also released e-courses, led by child development experts, that include answers and tips for common parenting challenges many face in the first year of baby’s life. The goal of the courses? To inspire and inform confident parenting.

To learn more about the new e-courses and app, check out

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