Stitch Fix Is Launching a New Gender-Neutral Clothing Line for Kids

The goal? To help kids feel confident in who they are and their personal style.
Save article
ByNehal Aggarwal
Associate Editor
Published
Jul 2020
stitch fix's gender neutral clothing line
Photo: Stitch Fix
We have included third party products to help you navigate and enjoy life’s biggest moments. Purchases made through links on this page may earn us a commission.

Parents are increasingly moving away from gendered nursery decor, toys and even names. Now Stitch Fix, the popular style service that delivers curated clothing and accessories, is coming out with a gender-neutral clothing line for kids.

Photo: Stitch Fix

RUNWAY, the exclusive, activewear and athleisure brand from Stitch Fix Kids, was born out of data that showed girls were drawing away from overtly gendered styles and boys were gravitating towards pops of color. The collection is designed to appeal to all kids, regardless of gender, and aims to build confidence in all kids, no matter where they fall in their personal style.

Pieces in the line feature trending prints, such as camouflage, and empowering messages, like “You are Limitless” and “Believe in Yourself.” Plus, the clothes are designed with moisture-wicking and quick-dry technology.

Parents can shop RUNWAY by scheduling their first Stitch Fix box, and stock up on the pieces they love using the website’s Buy It Again feature.

Save article

We Don’t Need Autism Awareness—We Need Autism Acceptance, Study Says

Nehal Aggarwal
Associate Editor
Published
03/30/2021

Two Videos That Are Great Places to Start When Talking to Kids About Racism

Nehal Aggarwal
Associate Editor
Published
10/14/2020

Parents Need to Start Talking to Their Kids About Race Sooner, Study Says

Nehal Aggarwal
Associate Editor
Published
08/28/2020

How to Handle Bullying in Preschool

Lisa Milbrand
Contributing Writer

Children’s Books to Help You Talk to Your Kids About Race and Racism

Brittany Murlas
Founder and CEO of Little Feminist

How to Teach Toddlers to Share

Katherine Martinelli

Barbie Launches 2020 Campaign Team Dolls to Inspire All Young Leaders

Nehal Aggarwal
Associate Editor
Published
07/31/2020
Article removed.