Stitch Fix Is Launching a New Gender-Neutral Clothing Line for Kids

The goal? To help kids feel confident in who they are and their personal style.
ByNehal Aggarwal
Associate Editor
July 29, 2020
stitch fix's gender neutral clothing line
Image: Stitch Fix
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Parents are increasingly moving away from gendered nursery decor, toys and even names. Now Stitch Fix, the popular style service that delivers curated clothing and accessories, is coming out with a gender-neutral clothing line for kids.

Image: Stitch Fix

RUNWAY, the exclusive, activewear and athleisure brand from Stitch Fix Kids, was born out of data that showed girls were drawing away from overtly gendered styles and boys were gravitating towards pops of color. The collection is designed to appeal to all kids, regardless of gender, and aims to build confidence in all kids, no matter where they fall in their personal style.

Pieces in the line feature trending prints, such as camouflage, and empowering messages, like “You are Limitless” and “Believe in Yourself.” Plus, the clothes are designed with moisture-wicking and quick-dry technology.

Parents can shop RUNWAY by scheduling their first Stitch Fix box, and stock up on the pieces they love using the website’s Buy It Again feature.

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