Popular Water Bead Activity Kit Sold at Target Has Been Recalled

Over 52,000 Chuckle & Roar Water Bead Kits have been recalled after one child died and another was injured after ingesting a bead. Here’s what you need to know.
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By Wyndi Kappes, Assistant Editor
Published September 15, 2023
chuckle and roar water bead activity kits recall 2023
Image: CPSC/Chuckle & Roar

The Consumer Product Safety Commission (CPSC) has announced a recall of 52,000 million of Chuckle & Roar Water Bead Activity Kits sold exclusively at Target. Here’s what you need to know.

Why are the Chuckle & Roar Water Bead Activity Kits being recalled?

According to the CPSC recall, the popular “Chuckle & Roar Water Bead Activity Kits are being recalled due to ingestion, choking and obstruction hazards. The water beads pose a risk of serious injury or death if ingested. When ingested, the beads grow in size, which can cause intestinal obstruction.”

Buffalo Games, the company that manufactured the Chuckle & Roar Water Bead Activity Kits has received one report of a Wisconsin 10-month-old who died after swallowing the recalled water beads in July 2023. Buffalo Games has also received a report that a 9-month-old child was seriously injured in November 2022 after water beads that had been swallowed caused an intestinal obstruction requiring surgery to remove them.

Branded as a popular sensory toy, TikTokDoc @dr.mivy.singh pointed out the dangers of water beads in late January 2023. In what would become a viral video, Singh shows how water beads, once swallowed, can quickly double in size, expanding to block the intestinal tract of a child.

How do I know if my product is affected by the recall?

The Chuckle & Roar Ultimate Water Beads Activity Kit was sold exclusively at Target in stores and online between March 2022 and November 2022. On the front of the purple container, the label states Ultimate Water Beads Activity Kit. It includes: 2 ounces of “jumbo” water beads and 6 ounces of “regular” water beads. Along with a clear container and lid, there are five small toy fish, a scissor scoop, tweezers, a scoop with a handle, 10 activity cards and instructions. The activity kit was sold in a purple box with UPC Number 079346627035 on the back.

What should I do if my product is recalled?

The CPSC advises parents and caretakers to stop using and immediately take the recalled Chuckle & Roar Ultimate Water Beads Activity Kits away from children. Buffalo Games will be issuing refunds to those with affected products. Learn how to return your product in a prepaid mailing package supplied by the firm or at any Target store at

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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