29 Eco-Friendly Baby and Pregnancy Brands to Support

A healthier planet makes for healthier (and happier) people.
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By Nehal Aggarwal, Editor
Updated April 18, 2023
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Sustainability is becoming increasingly important to people across the globe—and rightfully so! Choosing eco-friendly products that reduce the amount of resources used isn’t just trendy, it helps contribute to a healthier planet—which then contributes to healthier people (like you and your loved ones). It’s easy to think a little greener in the daily choices you make, whether that’s choosing to compost your kitchen scraps or buying from brands committed to sustainability, like the ones below. Check out the following pregnancy and baby brands that are committed to the Earth, its people and giving back.

Lovevery is a popular brand when it comes to kids toys and a 2022 Best of Baby winner. The brand, which is a certified B Corporation, offers subscription boxes of age-appropriate toys that promote development, are sustainably made and built to last. Plus, the brand aims to have 90 percent of their materials be recyclable by 2025 and hopes to achieve net zero carbon in all steps of their supply chain by 2030.

Newton Baby makes 100 percent washable and recyclable family mattresses. Not only are the mattresses designed to last and be passed down, but they’re also made with clean and sustainable materials (meaning no glue, latex, springs or foam). Plus, the brand has partnered with CleanHub and local Indonesian communities to achieve its pledge of collecting one million pounds of plastic waste before it enters the ocean

Healthybaby developed the first-ever EWG verified disposable diaper to ensure safety for your little one and the environment. The brand is committed to eliminating single-use plastics by providing eco-friendly and reusable products, including diapers, wipes and cleaning supplies. Plus, all the products are made using sustainable materials and in partnership with production companies that are similarly committed to a healthier Earth.

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The online marketplace is committed to helping families make informed decisions about their health by providing transparency on where their products are sourced and what materials are used. It only includes products from brands that pass the highest safety standards and are designed to last. Plus, it uses “The Tot Test” for all its own products, meaning it works with hundreds of vendors and experts to ensure each product is researched, tested and transparently marketed to consumers.

The family bath and skincare brand is all about good, clean fun—meaning it’s passionate about only using the cleanest and eco-friendliest ingredients. Plus, the brand sets sustainability goals for itself each year. In 2023, Tubby Todd is committed to using eco-friendly packaging for at least 30 percent of its product line. They’ve also partnered with Baby2Baby, The Humble Village Project and other charitable organizations to donate skincare essentials to 25,000 families in need this year.

The popular kids’ toys brand is committed to making heirloom-quality toys that last. The brand also plants trees to help restore the resources used in the process and is hoping to plant 10 million trees by 2030, in partnership with One Tree Planted. Plus, it’s 100 percent carbon neutral in its own operations and plans to start using sustainable packaging by the end of 2023.

This online marketplace sells everything from cleaning supplies to groceries, but the best part is the brand’s commitment to sustainability. Public Goods’ products are good for both people and the environment, with cruelty-free manufacturing; plenty of vegan and vegetarian options; biodegradable and compostable products; and refills that reduce waste. Plus, the marketplace also plants a new tree for every new membership it gains. Interested in checking it out? Take 10 percent off orders of $70 or more with the code BUMP10.

This kids’ clothing brand was created out of a need to provide babies comfort without compromising the planet. The brand uses fabrics, labels and embroideries made with 100 percent recycled content. It also uses recycled materials for the zippers and buttons used on products. Plus, Mon Coeur has partnered with 5Gyres institute to help push its goal of “a zero waste sustainable future,” as well as 1% For the Planet, which supports ocean and beach cleanups, plants trees and supports communities that are disproportionately affected by climate change. But that’s not all: The brand also has a program that upcycles used clothing to reduce waste.

The eco-friendly toy company is one that many parents are likely already familiar with. With a motto of, “Every day is Earth Day,” the company builds its products with safe and 100 percent recycled materials like milk jugs—and that includes the packaging. To date, the brand has recycled over 105 million milk jugs. Every pound of milk jugs that are recycled saves enough energy to power a TV for three weeks or a laptop for a month. Along with being serious about the environment, Green Toys is also serious about play, constantly innovating to help playtime be as fun and safe as possible for growing children. Check them out on Amazon and at Target.

Created by Jessica Alba, The Honest Company is a wellness brand that empowers people to live happy, healthier lives. The offerings range from diapers and wipes to skincare products for both kids and adults to beauty products to cleaning products—all with a laser-sharp focus on sustainability. The brand holds itself to an honest standard of safety and transparency and frequently gives back, donating meals and products to communities in need through partnerships with nonprofits. Plus, the brand has long been partnered with Baby2Baby to provide diapers, wipes and other basic essentials to kids in at-risk communities nationwide.

Modern Nursery has a whole section on their website dedicated to eco-friendly products. The brand’s goal is to provide beautiful, yet functional furnishings and gear that not only grows with kids, but is also completely free of toxins and harmful chemicals. These products are made from sustainably-harvested wood and organic cotton.

In 2020, Ergobaby launched Everlove, a sustainability initiative that takes responsibility for up to 96 percent of the carriers they have ever made. The program allows customers to sell back their baby carriers. The company then, after a thorough inspection, repairing and deep cleaning process, resells those carriers. More recently, the brand launched Aerloom, a carrier made from an innovative, FormaKnit fabric that’s made to move and stretch. In fact, 87 percent of the knit is made with recycled polyester yarn and reuses up to 26 recycled plastic bottles. Not only does the new carrier have a lower carbon footprint, but it also comes in eco-friendly, recyclable packaging.

Created in 1983 by Gun Denhart, a Swedish woman living in America, Hanna Andersson is a children’s clothing line rooted in the Scandinavian principles of happiness and design. Plus, it’s committed to providing excellent quality in an eco-friendly way. Close to half of the brand’s annual units are made with organic cotton sourced from India, China and Peru and from farms that focus on the health of the soil, ecosystems and the people growing and harvesting the cotton. The cotton is also 80 percent rain-fed, reducing the amount of water needed to produce it. For Earth Day, the brand has also released a new line of pajamas that’s made sustainably and is great for skin sensitivities and allergies. Plus, in 2023, the brand launched Hanna-Me-Downs, a resale marketplace to extend the shelf life of their kids’ clothing and to keep it out of landfills.

Mustela offers skincare products for pregnancy, babies and kids with an activist approach to minimize the impact their products have on people and the environment. A certified B Corporation, the brand sources natural and organic ingredients from responsible, plant-based regions, and, in the past three years, has downsized the water and energy required for production. In fact, the company is aiming to reach carbon neutrality (meaning zero emissions) by 2030. To date, the brand’s eco-friendly design has saved 142 tonnes of plastic and 65 tonnes of cardboard in product packaging since 2010.

Girlfriend Collective makes amazing maternity leggings with a sharp focus on sustainability and consumer transparency. Their packaging is 100 percent recyclable, and all their products are made mostly from recycled materials, including polyester, fishing nets and other waste, cupro (a fiber made from waste in the cotton industry) and more. Plus, all their fabric is dyed using eco-friendly materials—the brand even donates its dye mud to a local pavement facility that reuses it to build sidewalks and roads.

Coterie Diapers is a 2022 Best of Baby winner—and for good reason. Their diapers are made with 25 percent plant-based materials (currently this is sustainably sourced wood pulp). Their wipes are made with 100 percent plant-based materials and can decompose in as little as 12 weeks. The brand also sources the bulk of their ingredients from North America to reduce their carbon footprint.

This subscription box is designed to help parents support baby during the early years of their development, from the newborn stage to 3 years old, and delivers every three months to help keep them on track. But the best part? Monti Kid’s products are made from sustainably-forested wood and all the packaging is completely recyclable. Plus, through their Giving Program, the brand provides pre-paid shipping labels to customers so they can donate any outgrown toys to a family in need.

Eco Pea Co. was founded by Kelly and Adrian, parents to three kids. When they found their third child was reacting negatively to the standard diaper and wipes brand they had been using, the duo set out to create Eco Pea Co. Passionate about protecting the environment, the couple made sure their brand uses biodegradable and eco-friendly bamboo diapers and wipes—proving that going green can be done while maintaining comfort.

Pipette has created quite a splash in the baby care industry with its hypoallergenic, non-toxic, pediatrician-approved and EWG-verified products. But not only is the brand committed to safe and clean products, they’re also committed to protecting the earth. Pipette’s formulas are manufactured using 100 percent renewable energy and are manufactured in North America to reduce their carbon footprint⁣.⁣⁣ Plus, their plant-derived ingredients are always ethically sourced, and Pipette’s packaging is made with recycled materials to help keep plastic out of oceans⁣.⁣⁣ But that’s not all, the brand also practices Carbon Neutral Customer Shipping (at no additional cost to their customers), which aims to offset the emissions of their shipments’ transport by funding reforestation projects.⁣⁣⁣ ⁣⁣⁣

California Baby means business with their commitment to the environment. Born from one mom’s quest for a safe shampoo for her baby, the company now produces over 80 dermatologist and pediatrician-recommended products for babies, kids and adults with sensitive skin. The best part? All of those products are produced in the brand’s own FDA registered, certified organic facility located in California, with solar panels providing up to 80 percent of the facility’s energy. California Baby also just launched a new 100 percent plant-based collection that’s certified by the USDA.

A 2020 Best of Baby winner, Bella Tunno is a certified B Corporation, meaning it meets the highest standards for social and environmental performance, accountability and transparency. The brand’s signature bibs are made from 100 percent food-grade silicone and are highly functional, with a generous catch pocket and an adjustable neck. Plus, they come in a variety of beautiful colors and help the brand’s mission to fight childhood hunger. For every product sold, the brand provides a meal to a child in need. To date, the brand has donated over 7.5 million meals.

If you’re in the market for pregnancy and birth announcements, baby shower invitations and photo books, look no further than Paper Culture. This sustainable stationery company is certified as a Green Business and plants a tree for every order. Plus, all their products are made from sustainable materials, including 100 percent recycled paper and bamboo.

A 2021 Best of Pregnancy Award winner, Puracy makes high-quality and natural products that actually work. At its core, Puracy’s goal has always been to make effective, plant-based cleaning and personal care products that were gentle enough for newborns. Partnering with a team of chemists and doctors, two dads created a line of products that protect both families and the environment. Not only are their products made in the U.S., but they’re also fully biodegradable. All of Puracy’s bottles are recyclable and their refillable pouches save plastic, water and energy. To add to all this, the brand also gives back to children and families in need with every sale.

Created in 1996, Eberjey has always been a strong supporter of creating products that make women feel beautiful and comfortable. The brand has also taken steps in recent years to transition to more sustainable textiles, including sustainable bamboo, organic pima cotton, recycled nylon and tencel modal, which is biodegradable and has a lower environmental impact. The brand is always looking for better environmental practices in fabrics, processes and packaging and constantly looking for ways to lighten their footprint.

The brand has previously won a Best of Baby award for top baby skincare. Not only are its products made with clean ingredients and safe for the most sensitive skin, but they’re also ethically made. A certified B Corporation, Beautycounter aims to achieve carbon neutrality by 2030, as well as 100 percent recyclable, refillable or compostable packaging by 2025. Plus, along with responsibly sourcing all their ingredients, the brand is also committed to giving back by supporting nonprofits, including EWG, Baby2Baby, Black Women for Wellness and more, that invest in a cleaner and more equitable future for all.

Wildbird is a mom-founded company that produces ring slings for babywearing, as well as baby sleepwear. Not only does the company pay attention to environmental ethics and responsibility during the creation of their products, but they’re also transparent about the materials they use. Their slings are made from Belgian flax, which is carefully grown, harvested and made into yarn—all without any waste. Plus, all Wildbird slings are made by a network of independent seamstresses, most of whom are parents who are able to work flexibly from home for professional wages. The brand also uses scrap fabric leftover from the production of their slings to create their Wildbird Scraps collection.

Burt’s Bees Baby has been committed to sustainability. The brand works with factories that plant trees instead of tearing them down; recycles their water supplies; and uses solar panels and wind turbines to generate their own energy. The buttons and threads used in Burt’s Bees products are made from recycled materials and the brand’s GOTS dyeing technique only uses ingredients that have met a stringent criteria for not being harmful to both humans and the environment. Plus, for every Baby Bee Box sold, the brand gives back to families in need through Save the Children.

Pact offers apparel for babies, kids and adults, as well as bedding and bath products. The brand uses organic cotton to help reduce water waste and the inclusion of toxic chemicals. Plus, their products are GOTS certified, packaged responsibly and 100 percent recyclable. But that’s not all—they also offer a donation program and work with a third party to offset the carbon footprint of their shipments;

This brand sells all things baby, including clothing made of GOTS-certified Pima cotton, as well as toys and nursery furniture, both of which are made using sustainable wood. Plus. Oeuf works with partners based in Peru and Latvia under fair-trade principles to guarantee that all are treated with equity and respect.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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