Sustainability is at top of mind these days (and has been for a while). With sustainable dresses worn by celebs at the Oscars to more and more companies trading in plastic straws for paper ones (or just foregoing them all together), it’s clear that sustainability is an issue that’s here to stay. Now, companies are making an effort to reduce their carbon footprint, including the popular baby carrier maker Ergobaby.
Last week, the brand launched Everlove, a new sustainability initiative that involves buying back, inspecting, repairing, deep cleaning and reselling Ergobaby carriers. According to the launch’s website, the initiative allows Ergobaby to take “immediate responsibility” for up to 96 percent of the carriers they have ever made. The company estimates that Everlove Ergobaby carriers will save up to 96 percent of energy use, 95 percent of water use and 84 percent of carbon dioxide (CO2).
“Today, we see an opportunity to start our sustainability journey of reducing and reusing because of the quality built into our products from the start,” Margaret Hardin, CEO of Ergobaby, states on the site. “Through the launch of Everlove, a resell program of pre-owned Ergobaby carriers, we’re extending the life of these pre-loved baby carriers so they can provide many more years of comfort, from everyday adventures through nap time.”
To learn more about the initiative and how you can participate, check out Everlove’s website.