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Where to Score the Best Cyber Monday Baby Deals This Year

Shop these sites for rare Cyber Monday baby deals and huge savings.
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By Emma O'Regan-Reidy, E-Commerce Editor
Updated November 27, 2023
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Hot take: Cyber Monday is just Black Friday 2.0. You get the same great deals for way less of a struggle (sayonara long lines, crazed crowds and post-Thanksgiving exhaustion). The online shopping experience is more convenient for everybody, but especially those dealing with the aches and pains of pregnancy or the sleep deprivation of new parenthood. Plus, online shopping provides the same access to sales from the safety and comfort of home—something many consumers have gotten used to since the pandemic.

To help you strategize and save, we’re making the process even easier with a comprehensive roundup of the best Cyber Monday baby deals of 2023. When we say we’ve swept the web for truly impressive, unexpected sales, we mean it. Because we know just how good it feels to save money, and we also know that baby is racking up quite the bill.

But let’s take a step back for a second. For those who aren’t familiar, Cyber Monday is the second of two major “shopping holidays” after Thanksgiving, when everybody’s in buying mode to prep for the coming holidays. While Black Friday was originally designed to get people to shop in stores, Cyber Monday is all about deals available online. While it’s true that Black Friday deals are now also available digitally, the two events still aren’t synonymous. Brands tend to use Cyber Monday to promote site-wide and category-wide discounts. It’s the perfect day to discover broad deals rather than frantically search for specific marked-down products, which is a lot less time-consuming and easier to do from your phone with a baby on your hip.

So what about Cyber Monday 2023? Some baby gear sales may carry over from Black Friday, but there will be tons of new promos too. Check out all the best baby Cyber Monday deals below—and check this list closer to the date for even more discounts. If you want to buy baby stuff on Cyber Monday, shop straight from this list. (Hint: We’ve featured some of the trendiest, tried-and-true baby brands.)

Cyber Monday Baby Deals on Gear and Tech

What are the best Cyber Monday deals on baby gear? These are the 2023 sales worth shopping, including major discounts on big-ticket items like baby monitors, strollers, car seats and more.

Baby monitors

Breast pumps

Strollers, car seats and baby carriers

Nursery essentials

Feeding gear

Diapering and bath

Cyber Monday Baby Deals on Clothes and Accessories

Kids wear out their wardrobes fast, thanks to things like growth spurts and So. Many. Food. Stains. That’s why we highly recommend stocking up on baby clothes this Cyber Monday. Seriously—you can never have too many.

  • Spearmint Love: Get 44% off everything with code BIGGEST.
  • Primary: Take 50% off holiday pajamas and up to 40% off everything else.
  • Kissy Kissy: Get 25% off sitewide, plus a cyber surprise.
  • Gap: Take 50% off everything on Gap.com.
  • baby Mori: Get up to 60% off baby clothes and accessories, plus an extra 10% off with code EXTRA10.
  • Carter’s: Get up to 60% off baby and toddler clothes in the Cyber Deals Sale.
  • Janie and Jack: On Nov. 27 take 35% off every purchase.
  • Bixbee: From Nov. 27-30 take 30% off sitewide plus free personalization with code CYBERMONDAY.
  • Monica + Andy: On Nov. 27 take up to 50% off sitewide.
  • Deux par Deux: Get up to 70% off winter clothes and accessories.
  • Swaddle Me by Ingeniuty: Get up to 29% off select swaddles on Amazon.com.
  • Tea Collection: Get 30% off sitewide.
  • Little Sleepies: From Nov. 20 to 27 save 30% off sitewide.
  • Boden: From now through Nov. 28 get 40% off selected items.
  • Kyte Baby: From Nov. 26 to 27 get a free $25 gift card with purchase of a $100 gift card.
  • Love to Dream: From now through Nov. 27 score 25% off sitewide with code BF25US.
  • Oeuf: From Nov. 21 to 28 get up to 30% off selected items and a choice of one of three adorable pillows (Apple, Black Cat or Daisy pillow) with purchases over $500.
  • Bums & Roses: From Nov. 8-27, enjoy up to 40% off sitewide and look out for more deals added weekly.
  • aden + anais: From Nov. 23-27, take 30% off the Easy Swaddle Collection and select muslin essentials sitewide and on Amazon.com.
  • Hanna Andersson: On Nov. 27, score 50% off everything, including baby and kids’ PJs.
  • Maisonette: From Nov. 19-29, score up to 70% off sitewide. Plus, get an extra 10% off $95, 15% off $300 or 20% off $600 with code HOLIDAY23.
  • Copper Pearl: Score up to 90% off super-soft baby pajamas, swaddles and clothes from Nov. 13-30.
  • ergoPouch: From Nov. 22-27, save 30% off sitewide (excluding outlet products, bundles and gift cards) on cozy sleek sacks and infant PJs.
  • Loulou Lollipop: Enjoy 25% off everything (excluding sale items, Eric Carle products, bundles and gift cards) from Nov. 21-27.
  • Coconut Pops: From Nov. 19-27, save 30% on baby attire sitewide by using code BFCM30.
  • Norani: Save 25% on too-cute swaddles sitewide by using code BF2023 from Nov. 6-27.
  • PatPat: From Nov. 23-27, score 40-50% off sitewide. Then, from Nov. 28-Dec. 10, save up to 70%.
  • Babiators: From Nov. 16-28, take 35% off everything and up to 80% off Black Friday markdowns. Plus, enjoy up to 25% off select styles on Amazon.com.

Cyber Monday Baby Deals on Toys and Gifts

Why pay full price for a present for baby when you can capitalize on Cyber Monday deals on baby toys? Here’s proof that even the trendiest brands offer discounts.

  • Lovevery: From now through Nov.28 save $30 off The Play Kits (discount is applied as $10 across three Play Kits) with code FUN30.
  • Bookroo: Get 60% off your first book box with code CYBER2023.
  • B.Toys: Take up to off 25% off selected items, including B. toys Wooden Activity Cube at Target.com.
  • Bricklettes: On Nov. 27 get up to 50% off sitewide.
  • Micro Kickboard: From now until Nov. 30 get up to 20% off select scooters for toddlers and big kids.
  • GUND: Get up to 33% off select stuffed animals and toys, including My First Baking Playset and GUND Slumbers on Amazon.
  • Kiwico: From Nov. 19 to 27 score big savings on toy subscriptions and enjoy 20% off purchases under $100, 25% off $100 and 30% off orders of $150.
  • Woom: From Nov. 22 to 27 save up to 30% off bikes and avail of free shipping.
  • Build-A-Bear: From Nov. 26 through 27, Build-A-Bear will be offering 35% off select furry friends, clothing and accessories.
  • Tonies: From Nov. 20-28, save up to 25% off sitewide. Then on Cyber Monday score exclusive discounts on the Tonies Frozen Bundle on Amazon.com as well as Paw Patrol bundles on Target.com.
  • Little Feminist: From Nov. 20 through Dec. 1 get 20% off all book subscriptions (not including gift cards) with code BESTDEALEVAH.
  • Wonderbly: From Nov. 16-Dec. 1, take 25% off personalized children’s books sitewide.
  • Lalo: Score up to 40% off sitewide from now until Nov. 30.
  • Avenlur: From Nov. 10-27, enjoy between 15-30% off at Avenlur.com. Then, from Nov. 23-27, score 20% off all Avenlur products on Amazon.com.
  • Slumberkins: Enjoy at least 40% off sitewide from Nov. 23-27. Bonus: Mystery sales offering even deeper discounts will pop up throughout the weekend!
  • Mudpuppy: From Nov. 20-28, take 30% off toys, games and puzzles sitewide.
  • Ten Little: Enjoy up to 25% off sitewide from Nov. 7-30. For orders of $100+, use code JOY10 for 10% off; for $150+, use code JOY15 for 15% off; for $250+, use code JOY25 for 25% off.

Cyber Monday Deals for New and Expectant Parents

Cyber Monday baby deals are amazing, but don’t forget about you! Now’s the time to treat yourself for all your hard work as a new (or soon-to-be) parent. Here, find a list of brands offering discounts on self-care staples this year.

Maternity items

  • Motherhood: Get up to 80% off with code BLACKFRIDAY.
  • Earth Mama: Take 30% off sitewide with code Cyber30 on Nov. 28 only.
  • HATCH Collection: From Nov. 27-28 get up to 30% off everything including maternity bundles, plus free shipping on orders over $250.
  • Love, Bonito: On Nov. 27 get an extra 15% off two clearance items with code BFCM15. Or take 25% off three clearance items with code BFCM25.
  • Dagne Dover: From Nov. 21-29 get 25% off sitewide, including baby bags.
  • Bodily: From Nov. 24-30, enjoy tiered savings sitewide and get up to 35% off with code BFCM.
  • Bare Necessities: From Nov. 27-29 score up to 60% off nursing bras and underwear and enjoy free shipping.
  • Petunia Pickle Bottom: Get 25% off sitewide and score 40% off limited time offers.
  • Ingrid & Isabel: From Nov. 21-28 score 30% off sitewide plus free shipping with code OHJOY
  • Wonderbelly: From Nov. 25 through 27 get 40% off Wonderbelly antacids on Amazon.
  • State Bags: From Nov. 16-27 save 25% sitewide, including sale styles. Bonus: Nov. 24-27, score free initials embroidery worth $20.
  • Bodily: From Nov. 24-30, enjoy tiered savings sitewide; take 15% off order of $125+, 20% off orders of $150+ and 25% off orders of $175+.
  • ThirdLove: From Nov. 15 to Dec. 1, score up to 70% off everything (including maternity and nursing bras). Plus, when you spend $150, you’ll automatically get 25% off.
  • Kindred Bravely: From Nov. 19-27, take up to 30% sitewide, including Best of The Bump award-winners like the Sublime Hands-Free Pumping & Nursing Bra. What’s more, you can also score their discounted products on Nordstrom.com and Amazon.com.
  • Belly Bandit: From Nov. 26-28, enjoy 30% off sitewide.
  • Beyond Yoga: From Nov. 20-28, get 30% off apparel sitewide.
  • Natalist: From Nov. 23-28, take 25% off pregnancy and postpartum must-haves with code BFCM23!.
  • Girlfriend Collective: From Nov. 24-28, take 35% off sitewide (plus, free gifts with any purchase while supplies last).
  • Leonisa: From Nov. 28-30, take 25% off sitewide.
  • Motif: From Nov. 22-30, enjoy 20% off sitewide, including breast pumps and accessories.
  • Rent the Runway: From Nov. 27-28, score 35% off reserve rentals ($60 order minimum) and 35% off a one-month subscription to their most popular plan. Plus, from now until Nov. 28, enjoy 30% off sitewide.
  • Davin & Adley: For the entire month of November, enjoy 20% off all bras on their site.
  • Love & Fit: For 24 hours only, take 30% off everything sitewide.

Even more Cyber Monday baby deals

  • KitchenAid: Get 44% off the KitchenAid 5.5 Quart Bowl-Lift Stand Mixer at Target.com.
  • Comphy: On Nov. 27 get 20% off sitewide and use code COMPHYFREESHIP to get free shipping on orders over $200.
  • Bloomingdale’s: From Nov. 27-29 take 15% off when you spend $100, 20% off when you spend $200 and 25% off when you spend $400 on a large selection of items at Bloomingdales.com.
  • butter London: On Nov. 27 take 40% off sitewide with code CYBER.
  • Crocs: Get up to 60% off on Nov. 27.
  • Eau Thermale Avène: From Nov. 26-27 take 30% off sitewide plus a free gift with orders over $80 using code HOLIDAY30.
  • Credo Beauty: On Nov. 27 get up to 20% off plus free shipping and double points.
  • Christy Sports: On Nov. 27 score savings with code THANKS20.
  • Cozy Earth: From Nov. 26-28 take 40% off luxury sheets and loungewear.
  • Tommy John: From Nov. 27-28 take 30% off sitewide.
  • Roku: Now through Dec. 30 get exclusive deals including $30 off the Roku Streambar.
  • Lululemon: Discover Black Friday finds (like their beloved leggings!) on Lululemon.com.
  • Luna: From Nov. 24-27, Luna will be offering up to 60% off its line of highly-rated sleep products including weighted blankets and eye masks.
  • Branch Basics: From Nov. 24-27 get 20% off sitewide from Branch Basics.
  • Aura: From Nov. 19-28 score big savings on Aura digital frames on Amazon.
  • Oura: From now until Nov.27 get up to $100 off the Oura smart ring.
  • Skylight: From Nov. 19, shoppers can save up to 25% off select Skylight Digital Picture Frames and Calendars by using the code BLACKFRIDAY at checkout.
  • Wayfair: On Nov. 27, score up to 80% off furniture and home decor and more sitewide.
  • Brooklinen: From Nov. 19-29, score 25% off sitewide.
  • Parachute: From Nov. 20-27, take 20% off bedding and other home essentials sitewide, including furniture and last-chance items.
  • Sunday Citizen: Enjoy 25% off sitewide from Nov. 20-27.
  • Artifact Uprising: On Nov. 27, enjoy 20% off sitewide and 25% off holiday cards.
  • Birthdate Candles: Enjoy up to 50% off sitewide from Nov. 20-28.
  • Casper: Take 20% off mattresses and 10% off everything else from Nov. 6-Dec. 18.
  • Our Place: From Nov. 2-28, score up to 45% off select products.
  • Allbirds: From Nov. 20-27, take up to 70% select items.
  • BloomsyBox: Take 20% off subscriptions from Nov. 20-28.
  • Blue Mercury: From Nov. 16-27, score 20% off orders of $200, 25% off $800 and 30% off $1,500.
  • The New York Times Store: Enjoy 25% off sitewide from Nov. 14-29.
  • Atlas Coffee Club: From Nov. 8-27, score up to $55 off gifts by using code FREECOFFEE.
  • Honeylove: From Nov. 21-30, take up to 60% off sitewide.
  • Nécessaire: From Nov. 19-28, get a free full-size body serum on all orders.
  • Cabeu: On items $19.95 and up, take 25% off from Nov. 24-27.
  • Love & Pebble: From Nov. 20-27, use code DEAL20 to save on products sitewide.
  • Bentgo: Take 15% off sitewide using code HOLIDAY15 from Nov. 16-30.
  • Pure Enrichment: Enjoy 20% off sitewide using code HOLIDAY from Nov. 16-30.
  • Verilux: From Nov. 16-30, take 20% off your order with code BFCM23.
  • Beek: From Nov. 24-30, score 15% off sitewide (plus free shipping) with code BEEKLOVE.
  • Diggs: On Nov. 27, take 25% off sitewide with code CYBER25.
  • Blank Slate Kitchen: Take 20% off from Nov. 24-27.
  • Love Your Melon: From Nov. 24-28, receive 25% off.
  • The Adventure Challenge: From Nov. 22-27, take 50% off kids’ products, 40% off family products (including bundles) and 30% off sitewide. Plus, receive free shipping on orders over $150.
  • Verlas: From Nov. 14-28, take 20% off purchases of $750+ and 30% off purchases of $1,000+.
  • Little Words Project: From Nov. 20-27, enjoy 25% off and free shipping.
  • Solma: Use code DrinkSOLMA30 to get 30% off sitewide from Nov. 20-28.
  • Cuisinart: From Nov. 4-28, score up to 40% off appliances and 30% off select cookware sets.
  • Dermstore: From Nov. 19-28, receive up to 30% off.
  • Homecourt: From Nov. 22-27, score up to 20% off sitewide.
  • Paume: Shop the sitewide sale from Nov. 9-27 and save up to 30% on individual products and bundles.
  • Act+Acre: From Nov. 14-Dec. 1, take 20% off sitewide.
  • Selfmade: Non-members can get 30% off sitewide from Nov. 20-29. Plus, receive a free gift with purchases of $75 or more.
  • Kitsch: From now until Dec. 26, save between 25-40% sitewide.
  • Glamnetic: From Nov. 24-26, enjoy 35% off individual products and bundles.
  • Noémie: From Nov. 24-27, take 10% off sitewide with code BFCM10.
  • Brightland: Take up to 30% off sitewide and enjoy free shipping from Nov. 20-27.
  • Compartés: Using code CHOCOLATE20, enjoy 20% off all chocolate bars from Nov. 23-28.
  • Fly By Jing: Enjoy up to 60% off of select products and an additional 20% off for Tastemaker Club members, from Nov. 14-27.
  • Outer: From Nov. 10-Dec. 5, take 30% off sitewide.
  • ettitude: Take 23% off sitewide from Nov. 21-28.
  • Betty Buzz: Take 30% off Blake Lively’s sparkling beverages on Amazon.com from Nov. 23-27.
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