The Best Memorial Day Sales for Baby, Mom and the Whole Family

While Memorial Day is a time to honor the men and women who have served in the US military, it’s also become one of the biggest shopping weekends of the year. Retailers mark the unofficial start of summer with major markdowns on everything from baby gear and nursery essentials to kids’ clothing, postpartum gear and home upgrades.

If you’ve been eyeing a stroller, car seat, crib mattress or other baby registry staple, now is a smart time to buy. And even if you’re not shopping for a big-ticket item, this year’s Memorial Day sales also feature deals on feeding essentials, adorable clothing, postpartum must-haves and home finds for the whole family.

To help you save, we’ve rounded up the best Memorial Day sales for baby, mom and the whole family, including deals from top brands like Silver Cross, Newton Baby, Hanna Andersson, Bodily and Brooklinen.

Best Memorial Day Baby Gear Sales to Shop

• Silver Cross: Now through May 27, Silver Cross is offering major Memorial Day savings, including $100 off the Jet Double stroller, up to $150 off the Reef 2 and Jet 5 strollers, and more than $300 off the Jet Double Accessory Bundle. You can also score discounts on the Sleep & Go travel crib and Gourmet high chair.
• Bugaboo: Take 15 percent off the Dragonfly stroller for Memorial Day. This compact stroller features a one-hand fold, newborn and car seat compatibility and full suspension for a smooth ride.
• SNOO: is a parent favorite thanks to its ability to automatically respond to a baby’s cries with soothing motion and sound. Now through May 25, shoppers can save 20 percent sitewide on Happiestbaby.com, plus score a special 6-month rental on the Smart Sleeper Bassinet for $399.
• Nurture&: specializes in stylish nursery furniture, including its popular Glider Plus recliner. Through May 31, shoppers can save up to $450 sitewide, up to 30 percent off nursery sets and 30 percent off two or more furniture pieces. The sale includes the brand’s gliders, cribs and dressers, making it a great time to furnish a nursery from scratch.
• Lalo: This brand is running a buy-more-save-more Memorial Day sale from now through May 26. Spend $100 to get free shipping, save 10 percent on orders of $125, 15 percent on orders of $175, 20 percent on orders of $225 and 25 percent on orders of $300 or more. It’s a great opportunity to stock up on high chairs, play tables and other stylish essentials for little ones.
• Solly Baby: Take 20 percent off sitewide from May 22 through May 25, with the discount automatically applied at checkout. It’s a great chance to save on the brand’s cult-favorite baby wraps and sleepwear.

Best Memorial Day Nursery, Feeding and Baby Essentials to Shop

• Bobbie: Bobbie is offering Memorial Day savings from now through May 26. New subscribers can get a free Hot to Go Bottle with their first subscription order, plus 50 percent off all Starter Bundles (excluding Organic Gentle) and a complimentary baby bucket hat while supplies last.
• cuddle + kind: This company has adorable hand-knit dolls that make sweet keepsakes and charming nursery decor, and from May 22 through May 25, shoppers will receive a free doll with a qualifying purchase.
• Love to Dream: Now through May 25, Love to Dream is offering a special Memorial Day bundle deal: Save 20 percent on the Gro Mattress and Sleep Machine bundle.
• ergoPouch: Known for their TOG-rated sleep sacks, swaddles and pajamas designed to help little ones sleep comfortably year-round, ergoPouch is giving shoppers 20 percent offf select styles now through May 26.
• Dabble & Dollop: Looking for clean bath products, including bubble baths, hair care and body washes in playful scents and formulas? From May 21 through May 25, shoppers can save 20 percent sitewide with code MEMORIAL20.
• Tubby Todd: Tubby Todd makes gentle bath and skincare products for babies and kids, including its cult-favorite All Over Ointment. Save 20% from May 21 through May 27 sitewide and receive free gifts with purchase on orders of $75 or more.
• Pottery Barn Kids: This popular chain has everything from nursery furniture and bedding to decorative accents for baby’s room. From now through May 26, shoppers can save up to 60 percent off select items.
• Nara Organics: This company offers USDA organic whole milk formula using a unique recipe that mimics breastmilk. Take 30 percent off sitewide with code SUMMER30 from May 21 through May 27.

Best Memorial Day Baby and Kids Clothing Sales to Shop

• Maisonette: This online store carries a curated selection of kids’ clothing, toys and travel essentials from hundreds of beloved brands. From May 20 through May 27, shoppers can save up to 40 percent off, plus use code SUMMER for an extra 15 percent off orders of $150 or more and up to 20 percent off orders of $300 or more from May 24 through May 26.
• Ten Little: These shoes are designed to support healthy foot development for babies and kids. From now until May 31, members can save 20 percent on orders of $75 or more. (An annual membership costs $39 and includes benefits like 10 percent off all products, free shipping and exclusive access to launches and sales).
• Caden Lane: This is a favorite for buttery-soft baby apparel, personalized baby blankets and matching nursery essentials. From now through May 27, shoppers can save 20 percent off with code WEEKEND during the brand’s Memorial Day sale.

Best Memorial Day Sales for Moms and Parents

• Comrad: Take 25 percent off with code BUMP25. The brand’s stylish compression socks can help support circulation during pregnancy, postpartum and travel.
• Artifact Uprising: 20 percent off sitewide from May 23 through May 26. Now’s a great time to create a baby book, print your favorite family photos or design a personalized keepsake.
• Willow: A go-to brand for breastfeeding moms, Willow is offering 25 percent on pumps and 20 percent on feeding accessories from now through June 1. The sale includes the Willow Go and Willow Wave
• Bamboobies: makes reusable nursing pads, nipple balm and other breastfeeding essentials designed to support new moms. Now through May 31, The Bump readers can save 20 percent on the entire Bamboobies catalog on Amazon with exclusive code MEMDAYMOM20.
• Beyond Yoga: Save 25 percent off sitewide through May 25 on buttery-soft leggings, maternity styles and comfortable loungewear.
• HATCH: is helping moms get summer-ready with savings on stylish maternity swimwear. From May 22 through May 26, shoppers can save up to 50 percent off swim styles and take an extra 20 percent off clearance during the brand’s Memorial Day sale.
• ILIA: Known for its skincare-powered makeup, including bestselling mascara, skin tints and lip products, Ilia is offering 20 percent sitewide (or 25 percent off for VIPs) from now through May 28. Several gifts with purchase and additional savings on all sets.
• Silpada: is known for its timeless sterling silver and gold-plated jewelry, from everyday staples to statement pieces. From now through May 26, shoppers can save 20% sitewide.

Best Memorial Day Home Sales to Shop

• Amazon: This online retailer is a one-stop shop for Memorial Day deals across a wide range of categories for the whole family. Deals include discounts on everything from Montessori toys from Adena Montessori and baby playpens to nursery furniture, washable rugs and other home essentials.
• Wayfair: This retailer carries everything from nursery furniture and rugs to outdoor essentials and home decor. Now through May 25, shoppers can save up to 70 percent off during their Memorial Day sale.
• Walmart: Walmart is a go-to destination for Memorial Day savings across a wide range of categories for the whole family. From now through May 25, shoppers can browse deals on baby gear, home goods and more.
• Avocado: This popular sleep company is discounting a wide range of organic mattresses, bedding and bath essentials during its Memorial Day sale. Through June 8, you can save up to 20 percent off, including 15 percent off crib and kids mattresses and 10 percent off pillows, protectors and more.
• Brooklinen: This is a favorite for fluffy towels and cozy comforters. From now through May 26, shoppers can save 25 percent sitewide and up to 50 percent off select bundles.
• Caraway: Caraway makes beautifully designed ceramic coated cookware, bakeware and food storage solutions. Save on curated bundles including Summer Kitchen Starter Set for $900—a $510 savings—and the Clean Start Bundle for $995—a $900 savings—now through June 1.