The Ultimate Guide to Memorial Day Sales for Baby and the Whole Family

Over 40 brand favorites from Maisonette to Kindred Bravely, Lalo, Chicco and Madewell roll out the savings to kick off the summer.
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By Wyndi Kappes, Assistant Editor
Updated May 24, 2023
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While Memorial Day is a holiday that honors military service members, in recent years it’s also become the unofficial start of summer—a weekend full of beach days, barbecues and massive sales from brands.

Had your eye on a particular car seat, bassinet or other type of baby gear that can cost a pretty penny? Now may be the time to finally get it! Plus, even if you’re not shopping for a big ticket item, these Memorial Day baby sales also offer the perfect opportunity to stock up on adorable apparel for the upcoming summer season. If you’re looking to save, below are Memorial Day sales for baby and the whole family you don’t want to miss!

The Best Memorial Day Kids’ and Baby Clothing Sales to Shop

From hospital and coming home essentials to adorable summer onesies, Bump readers can score 30 percent off sitewide with the code MDWBUMP now through May 31 at

The popular kids’ online marketplace offers chic clothing, toys, gear and more. Now through May 31, the brand is offering up to 40 percent off over 182 participating brands, as well as an extra 10 percent off sale with the code EXTRA10.

This fan-favorite family sleepwear company only hosts two sales a year! Take advantage of this rare occurrence and score up to 65 percent off at

The popular kids’ clothing brand is offering free shipping and an extra 20 percent off sale items now through May 28, and 30 percent off markdowns on Memorial Day at

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Enjoy 50 percent off all of Carter’s clothing must-haves as part now through May 29 at

Known for their bright and bold designs and matching family jammies, Hanna Andersson is offering up to 60 percent off sale styles and 40 percent off new arrivals now through May 29 at

Tea Collection offers adorable apparel for babies, toddlers and kids. For their Memorial Day baby sale, the brand is offering up to 25 percent off sitewide and an additional 30 percent off sale items at

The baby brand is hosting its Frenzy Sale, with hundreds of baby onesies, t-shirts, bodysuits and pajamas starting as low as $5. Shop the sale now through May 29 at

Primary makes adorable and gender-neutral clothing options for babies, toddlers and big kids. Right now, you can save 30 percent on all tees, babysuits and shorts at

Clover Baby & Kids offers adorable apparel and gifts for babies and kids. For their Memorial Day baby sale, take 25 percent off with code MDW25 (exclusions apply) at

Zutano offers baby shoes, clothing and accessories. Right now, take 30 percent off the brand’s organic cotton collection with the code SPRING30 at

The Best Memorial Day Baby Gear, Supplies and Toy Sales to Shop

The popular baby sleep brand known for the SNOO is exclusively offering Bump readers 30 percent off their Sleepytime BFF Set, which includes a Sleepea swaddle and SNOObear white noise lovey with the code BUMPBFF at The brand is also offering at 6-month rental sale for just $499—that’s less than $100 a month!

Chicco’s beloved travel systems make it easy to transport your tyke from place to place with car seats that slide into slim stroller setups so you can travel light. May 25-29, get 25 percent off all car seats at

Modern Nursery is an online marketplace for all things baby gear, nursery and decor. During the brand’s Memorial Day sale, parents can save up to 75 percent off brand favorites like UPPAbaby, Cybex and more, as well as 10 percent off sitewide using the code MEMDAY at

The brand is a popular go-to for playtime, mealtime and on-the-go gear. For a limited time get up to 40 percent off select summer picks at

The brand makes safe and innovative tricycles, bikes, scooters and more that help kids develop new skills, build confidence and enjoy the outdoors. Now through May 28, the brand is offering 25 percent off almost everything at

Nanit offers smart baby monitors and other products that help baby (and you) sleep peacefully. Take 20 percent off the bundles now through May 30 at

Healthybaby makes safe and organic diapers for babies—and is a previous Best of Baby award winner. May 25-30, take 15 percent off new diaper subscriptions with the code HEALTHYBABYMDW at

May 26-29, the beloved baby carrier brand is offering 20 percent off a special collection with code MD2023 at

Good Buy Gear offers a huge variety of brand-new and gently used baby gear from brands including BabyBjorn, 4moms and more. Each of their product listings include all the details you need to make an informed decision about your purchase. For a limited time, take 50 percent off the clearance collection with code SHOPFORGOOD at

Ten Little helps parents find age-appropriate toys, crafts, shoes, safety gear and more for their tiny tots. Now through May 29, get 20 percent off when you spend $100+ on the Beach & Pool Collection with code MDW20 at

The Best Memorial Day Sales to Shop for Parents

Bodily specializes in postpartum and breastfeeding essentials. From super-soft maternity bras to lactation lattes and postpartum birth boxes, get 15 percent off $125 With Exclusive Code THEBUMP15 at

The women’s lingerie brand is offering up to 50 percent off, with an extra 20 percent off orders of $150 or more no code needed. Shop May 25 through May 29 at

Kindred Bravely makes thoughtfully designed nursing and maternity wear. May 25-30, the brand is offering 50 percent off select dresses, skirts, underwear, swimwear, PJs and tops at

Moms don’t always have time to shop around for self-care. Treat yourself with the best in beauty shipped to your door. New members can score 50 percent off their first box with the code SAVE50 now through May 29 at

Petunia Pickle Bottom makes adorable and thoughtfully designed bags for parents. For a limited time save up to 70 percent on select sale items with code EXTRA30 at

The brand makes thoughtfully-designed bags for the whole family—and gives back to its community. For their Memorial Day sale, take 20 percent off sitewide with the code MDW2023 at

Tired of your little one quickly outgrowing their latest kicks or looking to treat yourself to something special? Now through May 29, take up to 60 percent off select styles at

The discount designer retailer is offering up to 60 percent off select items as well as 20 percent off $150+ and 25 percent off $200+ with code SUMMER May 26-29 at

Did you know the popular apparel’s brand also makes maternity jeans? Take 30 percent off your purchase with the code WARMUP at

The Best Memorial Day Home Sales to Shop

The popular luxury bedding brand is offering 20 percent off sitewide for their Memorial Day home sale. Shop the discounts from now through May 31 at

The retailer is offering big savings with their Summer Kickoff Sale now through May 29. Get 30 percent off outdoor furniture and decor; 20 percent off bikes; 20 percent off Sun Squad and much more at

Buffy makes eco-friendly and hypoallergenic comforters and pillows that help regulate temperature as you sleep—and is offering one of the best Memorial Day home sales. Now through May 29, take 20 percent off sitewide at

KidKraft makes some pretty incredible playhouses, playsets and furniture for kids. For their Memorial Day baby sale, save up to 50 percent on the brand’s outdoor furniture, outdoor playhouses, playsets and more at

From luxury bedding to adult sleepwear, take 30 percent off sitewide now through May 30 with code THEBUMP at

Parachute offers all the essentials to make you feel at home, including bedding, bath linens, decor and more. Now through May 29, take 20 percent off sitewide (including bundles and furniture) at (exclusions apply).

The brand is offering up to $250 off select products, like their Cyclone vacuum cleaner, now through June 3 at

Pottery Barn is offering up to 50 percent off select furniture, bedding, decor and more for a limited time at

The home furnishings brand is offering up to 70 percent off for their Memorial Day Clearance event from May 23 to May 31 at

Take up to 20 percent off all mattresses and sheets for a limited time at

This luxury home bedding company is offering 20 percent off sitewide at

The green mattress brand is offering 30 percent off Organic Mattresses at

The retail giant is offering big Memorial Day savings on electronics, patio furniture and much more at

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