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The Best Memorial Day Sales for Baby, Mom and the Whole Family

Over 40 brand favorites from Chicco to Seraphine, Hanna Andersson, Dyson and SNOO roll out the savings to kick off the summer.
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By Wyndi Kappes, Associate Editor
Updated May 22, 2025
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Image: IMG Stock Studio | Shutterstock
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While Memorial Day is a holiday that honors military service members, in recent years it’s also become the unofficial start of summer—a weekend full of beach days, barbecues and massive sales from brands.

Had your eye on a particular car seat, bassinet or other type of baby gear that can cost a pretty penny? Now may be the time to finally get it! Plus, even if you’re not shopping for a big ticket item, these Memorial Day baby sales also offer the perfect opportunity to stock up on adorable apparel for the upcoming summer season. If you’re looking to save, below are Memorial Day sales for baby and the whole family you don’t want to miss!

The Best Memorial Day Baby Gear, Feeding and Supplies Sales to Shop

Chicco

ON SALE 25% OFF
chicco keyfit infant car seat
Image: Chicco
Buying Options
List: $289.99 SAVE $72.50 (25%)
Chicco|$217.49

Chicco's popular travel systems make it simple to move your little one with car seats that effortlessly slide into compact strollers for easy, light travel. Now through May 26, enjoy 25% off all car seats, including the KeyFit 35 Zip ClearTex Infant Car Seat—awarded Best Narrow Infant Car Seat by Bump parents and editors.

Buy Now

Happiest Baby

ON SALE 25% OFF
snoo mothers day sale
Image: Happiest Baby
Buying Options
List: $1695.00 SAVE $423.75 (25%)
Happiest Baby|$1,271.25

Happiest Baby, the creators of the cult-favorite SNOO is helping parents get a little more shuteye. Right now parents can save 25% on the SNOO and accessories sitewide. Beloved by parents, studies show this smart bassinet can help babies, and their exhausted parents, get an extra 1-2 hours of sleep per night.

Buy Now

Modern Nursery is an online marketplace for all things baby gear, nursery and decor. During the brand’s Memorial Day sale, parents can save up to 65% off brand favorites like Bugaboo, Uppababy and more at ModernNursery.com.

Evenflo makes everything from travel systems to gates for baby-proofing to feeding gear. Score 20% off new products now through May 23 when you use the code MEM20 at checkout at Evenflo.com.

Ergobaby bouncers are known for their ergonomic design, providing optimal support for your baby’s developing body. With gentle rocking motions and a comfortable, secure fit, parents can use code OBCMAY25 to save 25% on all bouncers now through June 1 at Ergobaby.com

Get homemade baby food delivered to your door with Little Spoon. Save 50% off your first order and a free hat while supplies last at LittleSpoon.com.

Now through May 26, beloved stroller brand Austlen Baby Co. is offering $250 off its Entourage 2.0 stroller. A go-to for travel the stroller instantly converts from a single to a double to a sit-and-stand stroller with one-hand activation. Plus, get a free Cargo Bag right now, no code needed, at Austlen.com

Nanit offers smart baby monitors and other products that help baby (and you) sleep peacefully. Right now, take 25% off select bundles and up to 50% off sleep wear at Nanit.com.

Ten Little helps parents find age-appropriate toys, crafts, shoes, safety gear and more for their tiny tots. Get 15% off when spending $75 or more during the brand’s Memorial Day sale with code MEMORIAL15 at TenLittle.com.

The Best Memorial Day Kids’ and Baby Clothing Sales to Shop

Hanna Andersson

Hannah Andersson PJs mother day sale
Image: Hanna Andersson

Whether it's naptime or playtime, let the fun begin with up to 50% off sitewide from the brand’s cult-favorite pajamas to dresses, play sets and more. Beloved by celebrities and every day families alike, it’s the perfect time to stock up on high-quality, kid-approved summer outfits.

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Picked by Bump parents and editors as the Best Overall Baby Walking Shoes, Stride Rite shoes are podiatrist-approved and specially designed to support your little one’s first steps. Now through May 26 is the perfect time to stock up with an extra 25% off all clearance items at StrideRite.com.

The perfect shoe for playground visits and trips to the beach, get 50% off sitewide May 23-28 at Crocs.com.

From hospital and coming home essentials to adorable summer onesies, score 40% off sitewide during Memorial Day Weekend at Monicaandandy.com.

The popular kids’ online marketplace offers chic clothing, toys, gear and more. Now through May 28, Maisonette is offering up to 40% off over 3,000 markdowns at Maisonette.com.

The popular kids’ clothing brand is offering an extra 25% off sale items, up to 70% off select styles and free shipping over $100 at JanieandJack.com.

Enjoy 50% off all of Carter’s clothing now through May 26 at Carters.com.

Tea Collection offers adorable apparel for babies, toddlers and kids. For their Memorial Day baby sale, the brand is offering 30% off sitewide and up to 75% off sale items at TeaCollection.com.

Primary makes adorable and gender-neutral clothing options for babies, toddlers and big kids. Right now, you can save 30% on everything with code SUMMER30 at Primary.com.

Clover Baby & Kids offers adorable apparel and gifts for babies and kids. For their Memorial Day baby sale, take 30% off sitewide with code SUMMER30 at CloverBabyandKids.com.

Zutano offers baby shoes, clothing and accessories. Throughout Memorial Day Weekend, take 35% off everything with the code MD35 at Zutano.com.

The Best Memorial Day Sales for Moms and Parents

Seraphine

ON SALE 30% OFF
seraphine memorial day sale
Image: Seraphine
Buying Options
List: $115.00 SAVE $34.50 (30%)
Seraphine|$80.50

Selected as the Best Overall Maternity Clothes Brand by Bump parents and editors, Seraphine provides great maternity wear at a fraction of the cost. During the brand’s summer sale you can get up to 30% off summer favorites, like this Linen-Blend Button-Front Midi, by using the code USA30.

Buy Now

First Day

ON SALE 36% OFF
First Day kids starter pack
Image: First Day
Buying Options
List: $88.00 SAVE $31.68 (36%)
First Day|56.32

Now through May 28, enjoy 36% off sitewide with code MEMORIAL36. The Kids' TLC Starter Pack combines a multivitamin with pre- and post-biotics to support your child’s immunity, digestion and overall health.

Buy Now

Want to elevate your maternity or postpartum wardrobe without spending a small fortune? Check out Rent the Runway. Get 50% off with your first rental with code HEATWAVE at RentTheRunway.com.

Bodily specializes in postpartum and breastfeeding essentials. From super-soft maternity bras to lactation lattes and postpartum birth boxes, get up to 40% off the Start of Summer Sale Collection and 15% off sitewide with code STARTSUMMERVIP at ItsBodily.com.

Snag bras from the popular Smoothing Scoop for as low as $29 and the Form Fit 360 for $39. Plus, get an extra 20% off orders of $135+. Shop now through May 28 at ThirdLove.com.

Kindred Bravely makes thoughtfully designed nursing and maternity wear. During Memorial Day weekend the brand is offering up to 70 % off best-selling maternity clothes, nursing bras, swimwear and more at KindredBravely.com.

May 22 this beloved maternity clothing brand is offering 30% off all dresses and an 20% off tops and bottoms with the code SWEETDEAL at PinkBlushMaternity.com.

The brand makes thoughtfully-designed bags for the whole family—and gives back to its community with each purchase. For their Memorial Day sale, take up to 25% off sitewide with the code MDW2025 at STATEBags.com.

Did you know the popular apparel’s brand also makes maternity jeans? Take 25% off select styles and an extra 40% off sale with the code LONGWEEKEND at Madewell.com.

The Best Memorial Day Home Sales to Shop

Name Stories

ON SALE 15% OFF
namestories memorial day sale
Image: Namestories
Buying Options
List: $29.00 SAVE $4.35 (15%)
Name Stories|$24.65

Celebrate and commemorate your little one’s name with Name Stories. Now through May 30, buy any three items and get 15% off plus free shipping with the exclusive code BUMP15. Each piece of art from Name Stories is uniquely crafted to highlight the history, meaning and significance of your child's name.

Buy Now

Pura

ON SALE 20% OFF
pura plus memorial day sale
Image: Pura
Buying Options
List: $79.99 SAVE $16.00 (20%)
Pura|$63.99

Pura offers a safer, customizable scent experience for families with its toxin-free fragrances and easy-to-use, app-controlled diffusers. Now through May 26, save 20% off the Pura Plus, Pura Car Pro, Pura 4, and fragrances, plus get a free Pura Plus with a 12-month subscription.

Buy Now

The brand is offering up to $200 off select products, like their Detect vacuum cleaner and AirStrait straightener, now through May 26 at Dyson.com.

Take 10% off sitewide, including the Organic Toddler Pillow (voted The Best Toddler Pillow by Bump Parents) with code HONOR10. Plus, save 20% on Luxury Organic Mattresses with code HONOR20 and 15% off Green Mattresses, Vegan Mattresses, Weighted Blankets, and Silk Pillowcases with code HONOR15 at AvocadoGreenMattress.com.

Known for designing modern, parent-loved nursery furniture that blends comfort, function and style, right now, you can save up to 50% sitewide—including $400 off The Glider Plus, voted Best Nursery Chair for Tall Parents by The Bump parents, and $300 off the original Glider at NutureAnd.com

Now through May 26, up to 40% off on everything from cooling sheets to pillows and clearance items. Plus, get a free grey silk pillowcase with a $150 minimum order value at CoopSleepGoods.com

The popular luxury bedding brand is offering 25% off sitewide for their Memorial Day home sale. Shop the discounts from now through May 27 at Brooklinen.com.

Buffy makes eco-friendly and hypoallergenic comforters and pillows that help regulate temperature as you sleep. Now through May 27, take 20% off at Buffy.co.

KidKraft makes some pretty incredible playhouses, playsets and furniture for kids. For their Playtime sale now through May 26, save up to 50% on the brand’s swingsets, outdoor playhouses, playsets and more at KidKraft.com.

From luxury bedding to adult sleepwear, purchsse three items during the brand’s Memorial Day Sale and take 30% off. Plus, get free shipping on orders over $100 at CozyEarth.com.

Parachute offers all the essentials to make you feel at home, including bedding, bath linens, decor and more. Now through May 27, take 30% off sitewide and get up to 75% off sale items at ParachuteHome.com.

Pottery Barn is offering up to 20% off clearance for a limited time at PotteryBarn.com.

The home furnishings brand is offering up to 70% off for their Memorial Day Clearance event now through May 28 at Wayfair.com.

Take up to 35% off all mattresses for a limited time at Casper.com.

This luxury home bedding company is offering 20% off sitewide at Sijo.com.

The retail giant is offering big Memorial Day savings on electronics, patio furniture and much more at Walmart.com.

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