Best Amazon Prime Day Baby Deals Every Parent Should Know About

We’re diving into savings and starting our holiday shopping early with these incredible Amazon Prime Day baby deals.
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By Emma O'Regan-Reidy, Associate E-Commerce Editor
Updated September 15, 2023
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Image: Alex SG | Shutterstock, Courtesy Amazon | The Bump
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Amazon Prime Day is back for a second time this year. Amazon Prime offers a lot of benefits to parents year-round, including fast, free shipping; easy photo storage; curated kids’ books and so much more. But year over year, Amazon Prime Day baby deals have offered parents and parents-to-be a great way to stock up and save on all the baby essentials—and this year the retailer is offering even more opportunities to save.

In 2023, Amazon held its annual Prime Day for 48 hours in July. But the retailer is now kicking off holiday shopping with a second two-day event named Prime Big Deal Days. This year, the sale will take place on October 10th and 11th. (If you’re not a Prime member, you’ll want to sign up to take advantage of these deals.) During July’s sale, trusted brands like Evenflo, Tomeee Tippee, Ritual, Munchkin, Frida Baby and many more participated in Amazon Prime Day baby deals, offering parents and parents-to-be major discounts, and we can likely expect the same for this 2.0 event.

If you’re hoping to knock out most of your baby essential needs—or holiday shopping—this Prime Day, our editors can help. If you don’t already, check out Amazon’s Deal’s page, updated daily with the deals of the day. We’ve also rounded up the best discounts (including deals under $50), so you don’t have to spend hours scrolling through the endless Amazon Prime Day baby deals. These Prime Day baby deals won’t last long once they start, though, so make sure to snatch them up sooner rather than later and check back for more updates and deal information. (Note: All Prime Day deals are subject to Amazon’s availability, while supplies last.)

Baby on the Go: July 2023

Babies need a lot of gear, from strollers to car seats to diaper bags—and things can get even more complicated if you’re shopping for two (or more!). What kind of gear you need will likely depend on what lifestyle you and your family lead. If you live in a city and walk often, you may look into a baby carrier or stroller over a car seat. But if you live in an area where a car is needed, then car seats are a must. No matter what’s on your wishlist, we’ve got you covered.

Below, check out some of the best Amazon Prime Day baby deals that were available during the July sale event:

Pregnancy and Postpartum Gear: July 2023

There’s no sugarcoating it: Pregnancy can be difficult and uncomfortable at times, as can the postpartum period. Plus, if you’re hoping to breastfeed, you may face cracked nipples, engorged breasts and clogged milk ducts, all of which can be incredibly painful.

Luckily there are several care kits that can help ease common pregnancy pains and aid in recovery after childbirth. There are also several innovative products from brands out there that focus solely on helping moms through their breastfeeding journey, from hands-free breast pumps to nipple balm that’s safe for baby. The best part? Many of them are on sale this Prime Day!

Some of the best Amazon Prime Day baby deals on maternity, postpartum and nursing gear this year come from popular brands like Frida Baby, Motherhood Maternity, Lansinoh and Medela, with savings of up to 50 percent off. Here, check out some of our favorite deals that were live in July:

Feeding Gear: July 2023

Here come some major savings! Mealtimes with baby can get messy quickly, so you’ll want to have plenty of bibs, a high chair and extra changes of clothes on hand before baby arrives. While onesies, formula containers and breast milk storage bags are all small items, when bought in bulk (which you’ll want to do), they can get pricey.

Luckily, some of the best Amazon Prime Day baby deals include options for all the feeding gear you’ll need, from top brands like Chicco, Tommee Tippee and LouLou Lollipop, to name a few. Below, check out some of the best discounts that were available during July’s two-day event:

Nursery: July 2023

Putting baby’s nursery together can be really wonderful—but it can also be really stressful. What kind of crib do you want? Changing table? Rocker for those late-night feeding sessions? How many diapers is enough? (Answer: No amount of diapers is ever enough, so stock up while you can!) While putting together a nursery is no small feat, Amazon Prime Day baby deals can make it a little easier.

This year, score on deals from Cubo Ai, Delta Children, Frida Baby and lots of other trusted brands. Here, check out some sales (including Amazon Prime Day diaper deals) we loved from July’s two-day event:

Bath and Health: July 2023

Nothing makes bath time more fun (and easier) than some great bath toys and products. No matter how resistant your child is to bathing, throw in some water-friendly playthings and it’ll quickly become their favorite time of day. But that means you’ll need to get the basics, like a towel, robe, baby-safe soap and skincare products, as well as toys and other forms of entertainment baby can use during their bath. Luckily, many of these items are included in Amazon Prime Day baby deals this year.

Save big on great brands like Frida Baby, Munchkin, Aveeno, Mustela, Vivvi & Bloom and more. Below, discover stand-out products that were discounted during the last Prime Day:

Baby Clothing: July 2023

One guarantee of parenthood? Lots and lots of laundry. As adorable as babies are, sometimes they can do some not-so-cute things (like projectile vomit). When that happens, you’ll want to make sure you have enough baby clothing on hand—and what better time to stock up than during Amazon Prime Day? Below, scroll some of the best deals that were live in July:

Toys and Learning: July 2023

Summer is here! What better way to kick off the season’s activities than with major savings on some of the most popular toys on Amazon? This year, the retail giant is serving up Amazon Prime Day toy deals from popular brands like Slumberkins, Baby Einstein, BabyBjörn, Fisher-Price and Avenlur, to name a few. Plus, to make shopping for toys even easier, Amazon released its Kids Gift Guide, which customers can browse by age, category, brand and deals. Whether you’re shopping for toys to use outdoors, indoors or boost baby’s development, odds are this year’s Amazon’s Prime Day toy deals are ones you’ll want to peruse. Below, discover some of the best toy deals that were available in July:

Kitchen and Home: July 2023

Along with some great deals for baby, Amazon Prime Day also offers savings for the home, as well as some stellar Prime Day kitchen deals. With baby taking up most of your time these days, you’ll want to stock up on the kitchen and home gear that helps save you time when you need it most. Some of the best Amazon Prime Day deals this year are centered around products for the home.

Plus, don’t forget about any gear you may need when it comes to babyproofing and making your home as safe as possible for baby. Items to invest in now could include pool alarms, safety latches, gates and more. Thankfully, Amazon’s Prime Day deals on baby gear include items that both save you time and ensure baby’s safety. Here, browse the best deals available to shop in July:

Prime Day Deals for Parents: July 2023

It’s no secret that parents and caregivers do a lot. As you shop for baby and get a head start on your summer shopping, don’t forget to also treat yourself! After all, you deserve some pampering and to treat yourself. Last year’s Amazon Prime Day sales featured amazing deals on beauty items, tech accessories, personal care items and so much more. Here, browse some stand-out products that were on sale during the last two-day event:

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