The Black Friday Baby Deals Actually Worth Shopping This Year

As a mom of two, I feel like I’m forever adding something to my cart. Maybe you’re buying your first stroller, stocking up on diapers or realizing your baby has somehow outgrown every sleeper in the drawer. Whatever stage you’re in, Black Friday baby deals can help make that list a little less expensive.

As an e-commerce editor at The Bump, I spend my days researching baby products and digging into feedback from the parents who test them––so I know which ones are worth watching for a price drop. I’m rounding up early deals worth a look, plus upcoming sales to help you decide what to buy now and what to hold out for.

Keep checking back: I’ll be updating this guide throughout November as more offers roll in.

Key Takeaways

• Early sales are already underway. More and more brands are offering earlier and earlier Black Friday deals. Nurture& is already offering up to $500 off seating, while Lalo’s sale includes up to 40% off sitewide. Shop now to avoid sellout.
• More baby brands launch sales later this month. Newton Baby starts November 12, followed by Baby Brezza on November 18 and Nanit on November 19.
• Black Friday is November 27 and Cyber Monday is November 30. Some baby deals are already live, so check the dates below for the brands you’re planning to shop.

Our Favorite Early Black Friday Baby Deals

Stroller deals

• WonderFold: Now 20% off select stroller wagons and accessories, plus an extra 10% off open-box items, through November 30 | Why we love it: With two and four-seat options, plus features like storage baskets and removable canopies on select models, these stroller wagons give families room for kids and the gear that comes with them.
• Bugaboo Kangaroo Stroller: Now $879.20; Was $1,099 (20% off), through December 1 | Why we love it: If you’re shopping for your first stroller with a second baby in mind, Kangaroo gives you room to grow. Add the sibling seat when you need it and the seats sit one behind the other, so you can stroll with two kids without switching to a wider stroller. The sibling seat is also 20% off.

Deals on cribs, monitors & nursery furniture

• Naturepedic: Now 20% off sitewide with code BLACKFRIDAY, through December 7. | Why we love it: Naturepedic’s Breathable Organic 2-Stage Baby Crib Mattress flips from a firm infant side to a slightly more cushioned toddler side. The cover comes off for washing, and the waterproof surface underneath wipes clean.
• LAMTTO: Now an extra 20% off with code BUMP20, through November 20 | Why we love it: The RC38 car camera displays a live view of the back seat on a compatible car’s existing touchscreen, saving you a separate monitor.
• Nurture&: Now up to $500 off seating and up to $1,195 off sitewide. Through November 18, get a free lumbar pillow with eligible seating purchases. | Why we love it: Power recline, adjustable headrests and stain-resistant upholstery are thoughtful touches on select gliders.
• My Duckling: Now up to 40% off, through November 30 | Why we love it: Adjustable kitchen towers and child-sized furniture give toddlers a place to join in with everyday family activities.

Toy deals

• Avenlur: Now up to 40% off, through November 24 | Why we love it: Wooden construction and multipurpose designs make Avenlur a standout––the Magnolia packs a rock wall, monkey bars and a slide into one indoor play set.
• Nuby Ball Pit with 200 Balls: Now $99.99; Was $134.99 (25% off). | Why we love it: Soft foam walls and 200 included balls bring active play home, while a machine-washable cover makes cleanup easy!
• Nuby Wooden Baby Walker: Now $55.99; Was $69.99) (20% off). | Why we love it: FSC-certified wood and built-in activities include a xylophone, mirror and shape sorter.
• Nuby Grow with Me Foldable High Chair: Now $239.99, Was $299.99 with code GROW60 Through November 16 | Why we love it: A real wood frame converts from high chair to toddler and youth stools, with a removable tray for easier cleanup.
• woom Bikes: Now get a $25 gift card when you buy an eligible bike, through November 16 | Why we love it: Lightweight bikes with easy-to-reach brake levers put little riders’ proportions first
• Figgy 48 Soft Foam Cubes: Now $99 with any Figgy purchase, Was $219 (55% off), through December 31 | Why we love it: The cubes give kids more pieces to stack and build with when they’re making forts or inventing games.

Baby clothing and shoe deals

• Carter’s: Now select favorites are $12 and under during the 12 Days of Deals event, through November 15 | Why we love it: Bodysuit sets, pajamas and outerwear cover everyday outfit changes and colder-weather layers in one stop.
• Janie & Jack: Now 25% off your entire purchase, through November 11 | Why we love it: Classic silhouettes, seasonal prints and coordinating outfits make this a favorite stop for dressing siblings for family photos, holidays and other special occasions.
• Burt’s Bees Baby: Now 45% off every order with no exclusions, plus free shipping on orders over $25, through November 8 | Why we love it: Organic cotton pajamas and coordinating family prints make this a favorite for everyday sleepwear and holiday matching.
• Primary: Now 40% off everything for a limited time | Why we love it: Primary keeps the focus on bright colors, simple stripes and everyday basics, making it easy to mix and match pieces across your child’s wardrobe.
• PatPat: Now buy 2, get 1 free on Christmas pajamas and up to 20% off other categories, through December 6. Discounts applied in cart. | Why we love it: Matching Christmas pajamas make it easy to coordinate the kids for holiday photos and Christmas morning.
• Ten Little: Now 20% off all shoes on orders of $100+ with code BLACKFRIDAY20, through December 1 | Why we love it: Buying for siblings or picking up several pairs? This offer can help with the cost.
• Joy Costumes: Now up to 70% off, through November 15 | Why we love it: Soft princess dresses bring dress-up details to costumes kids can wear for everyday imaginative play.
• Babiators: Now $19.99 on Originals styles, through November 9 | Why we love it: Flexible rubber frames can handle little hands and the lenses block 100% of UVA and UVB rays.

Baby care & diaper deals

• Genexa on Amazon: Now 15% off eligible Genexa Infant or Kids products with code 15OFFGENEXA, through November 30 | Why we love it: Genexa’s blueberry-flavored Pain & Fever liquids for infants and kids skip artificial dyes, flavors and preservatives.

High chair & feeding deals

• Lalo: Now up to 40% off sitewide, through December 15 | Why we love it: High chairs, tableware and playroom furniture with a coordinated look make it easy to find practical kid gear you’re happy to keep in the middle of your home.
• Little Spoon: Now 60% off your first order with code EARLYBIRD60, through November 26; maximum savings of $40 | Why we love it: Prepared meals for babies and kids can take one task off a parent’s plate.
• Tommee Tippee Now save an extra 20% off with code NOVEMBER20, 30% off bottles when buying two or more, plus a gift with qualifying pump purchases, through Nov. 12

Breast pump deals

• Momcozy: Now 15% off the V3 Double Electric Breast Pump, through November 8 |Why we love it: Independent motors let you adjust suction separately for each breast, while in-bra collection cups keep your hands free.
• BabyBuddha: Now up to 50% off sitewide, through November 30 | Why we love it: The compact 3.0 pump offers four pumping modes, while the wearable model fits in your bra for hands-free pumping.

Pregnancy & postpartum deals

• Dr JOJO Vitamins: Now 20% off with code BUMP20, through November 15 | Why we love it: Created by two OB-GYNs, these prenatal vitamins have separate formulas for each stage of pregnancy.

Home, beauty and gift ideas

• CVS Photo Now 60% off cards, $8 mugs, $3 ornaments and 50% off sitewide, through December 25 | Why we love it: Family photos turn cards, mugs and ornaments into personal gifts for grandparents and other loved ones.
• PortraitFlip: Now 20% off sitewide, through December 1 | Why we love it: Custom portraits turn a favorite family photo into a personal gift for parents or grandparents.
• Kohl’s: Now 30% off Sephora Collection with code SCSAVE, through November 9 | Why we love it: The offer covers one beauty collection, making it easier to narrow down makeup gifts and stocking stuffers.
• Our Place : Now up to 35% off select cookware, appliances and bundles on Amazon, through November 30 | Why we love it: Coordinated cookware and countertop appliance make practical gifts for someone who loves spending time in the kitchen.
• 360 Cookware: Now 20% off with code VETERAN20, through November 12 | Why we love it: The brand makes stainless steel cookware and bakeware in the US, with pieces for everyday cooking and holiday baking.
• Mixbook Now 50% off plus 20 free printed envelopes, through Nov. 15. | Why we love it: Customizable photo books, calendars and cards turn favorite family photos into thoughtful, personalized gifts.

Upcoming Black Friday Baby Deals

Stroller deals

• Mockingbird: Up to 35% off sitewide | Nov. 22–30
• Ergobaby Metro 3 Stroller: Now $299, Was $399 (25% off) | Nov. 19– Dec. 4
• Inglesina 25% off the Quid3 Compact Travel Stroller | Nov. 19–30
• Stokke: Up to 25% off YOYO³ strollers | Nov. 19–Dec. 8

Car seat & carrier deals

• Solly Baby: Up to 60% off select favorites, with Solly Wraps starting at $49 | Nov. 19-30
• Ergobaby Omni Deluxe Carrier: 30–40% off select styles; Was $219 | Nov. 19–Dec. 4
• Ergobaby Alta Hip Seat: Now $77, Was$129 (40% off) | Nov. 19–Dec. 4
• Ergobaby Embrace Newborn Carrier: Now$74, Was $99 (25% off) | Nov. 19–Dec. 4
• Tula Explore Carrier: 30% off select styles; Was $219 | Nov. 27–Dec. 1
• Tula Baby Wrap: 50% off select styles; Was $69 | Nov. 27–Dec. 1

Deals on cribs, monitors & nursery furniture

• Newton Baby: Up to 25% off, including 20% off bestsellers | Nov. 12–Dec. 1
• Nanit: 30% off the Pro Camera + Wall Mount, Pro Camera + Flex Stand and Sound + Light Machine; 25% off the Pro Camera + Floor Stand and select bundles; 20% off Nanit Systems and accessories | Nov. 19–Dec. 6
• Crate & Barrel Kids: Up to 50% off furniture, bedding, rugs and more, plus double rewards | Nov. 11–17
• Mamazing: Up to 30% off sitewide | Nov. 19–30
• Snuggle Me Organic30% off the Lounger Wave, Lounger Curve and Rocker | Nov. 19–30
• Ergobaby Evolve 3-in-1 Bouncer FormaKnit: Now $119, Was $199 (40% off) | Nov. 19–Dec. 4
• Jool Baby Nova Signature Baby Swing: 15% off on Amazon | Nov. 27–Dec. 1
• Stokke: Up to 10% off Sleepi Mini and up to 35% off Snoozi | Nov. 19–Dec. 8

Toy deals

• Joycat Up to 20% Off Select Items on Amazon | Nov. 19–30
• Figgy 15% off orders of $1,000+; 20% off orders of $1,500+ applied automatically | Nov. 26–30
• Warmies: Buy 2, get 1 free; buy 3, get 2 free; buy 4, get 3 free, continuing with no limit. Double points on Cyber Monday | Nov. 11–Dec. 7

Baby clothing deals

• Reima: Up to 25% off sitewide plus free shipping | Nov. 20–29
• Love to Dream: 25% off | Nov. 16–30
• Mud Pie: 25% off all holiday items, including Thanksgiving, Christmas and Halloween, with code MERRY25 | Nov. 9–13
• 7AM Enfant: 30% off sitewide | Nov. 27–30
• Burt’s Bees Baby: Up to 50% off everything Nov. 23–25

Baby care & diaper deals

• Hiya: 50% off sitewide plus free shipping. Orders of $45+ include a free Hydration Refill Bulk Bag and orders of $60+ also include a free Vanilla Greens Refill Bulk Bag | Nov. 23–Dec. 4
• Jool Baby 30% off feeding and safety products, up to 30% off diapering, potty training and step stools; 25% off baby swings; 20% off all bath products. Free shipping on orders of $20+ Nov. 20–Dec. 1
• Jool Baby Firefly Wipe Dispenser with Light: 25% off | Nov. 27–Dec. 1
• Munchkin Up to 50% off sitewide | Nov 23–Dec 2
• Tubby Todd Up to 20% off the full catalog | Nov 25–30

High chair & feeding deals

• Momcozy DeepClean Baby Bottle Washer (D8): Sale price $269.99; Regular price $359.99 (25% off) | Nov. 19–Dec. 1
• Momcozy KleanPal Pro Bottle Washer: Sale price $219.99; Regular price $299.99 ($80 off) | Nov. 19–Dec. 1
• Momcozy 22-Ounce Portable Breast Milk Cooler: Now $71.99, Was $89.99
• Momcozy Portable Bottle Warmer: Now $63.99, was $79.99
• Little Spoon: 65% off your first order with code SAVEBIG65; maximum savings of $45 | Nov. 27–Dec. 1
• Baby Brezza: Up to 30% off sitewide, plus free shipping and returns | Nov. 18–Dec. 3
• Inglesina 20% off the Fast Table Chair | Nov. 19–30
• Stokke: Starting at 20% off Tripp Trapp high chairs | Nov. 19–Dec. 8

Breast pump deals

• Motif: 25% off purchases $25+ with code GOBBLE25, excluding bundles, kits and items with strikethrough pricing | Nov. 21–Dec. 1

Pregnancy & postpartum deals

• Ritual: 40% off sitewide on subscriptions only. Starter Sets include a free water bottle, while supplies last | Nov. 12–Dec. 1
• Nutrafol: New customers get 25% off one-and three-month purchases or 30% off six-month purchases, including scalp products and duos | Nov 19-28
• Bodily: 25% off orders of $175+; 30% off orders of $250+; 40% off orders of $325+. Exclusions may apply | Nov. 8–29
• Legendairy Milk: 25% off sitewide; 30% off orders of $100+ | Nov. 25–Dec. 1
• Embrace: 20% off sitewide; cannot be combined with other codes or promotions | Nov. 26–Dec. 4

Home, beauty and gift ideas

• bareMinerals: 30% off sitewide, excluding holiday sets, plus up to 50% off last-chance items. Additional gift and bundle offers vary by date | Nov. 19–30
• CVS: 30% off beauty tools Nov. 8–14; 25% off holiday cosmetic gift sets Nov. 15–21
• Leatherology: Up to 50% off select sale styles Nov. 10–17. From Nov. 19–Dec. 1, save 15% on orders under $100, 20% on orders of 100–249 and 25% on orders of $250+ with code HOLIDAY26. Personalization and sale items included.
• Coop Sleep Goods: 25–50% off across the catalog, plus a free silk pillowcase on orders over $150 | Nov. 18–29
• Aura Frames: $40 off Carver Mat, $10 off Carver, $30 off Aspen and $50 off Walden | Nov. 19–Dec. 1
• 360 Cookware: Up to 36% off with code BF2026 | Nov. 16–30
• Weddell Water: 25% off the Original Weddell Duo Shower Filter and replacement filters; 15% off the Redesigned Weddell Duo and compatible replacements | Nov. 27–30
• Minted 20% off foil-pressed cards and gifts, 15% off everything else and 25% off save-the-dates with code SHINE26 | Nov. 10–16