My Favorite Black Friday Baby Deals of 2025, Hands Down
You’re not imagining it: The sales season for stocking up before (and after) baby arrives is already here. Black Friday baby deals are dropping earlier than ever, bringing weeks of shifting discounts, early-access sales and blink-and-you’ll-miss-it bundle deals.
As e-commerce editor at The Bump, scanning for notable markdowns on product-tested, parent-approved baby gear is my full-time focus this month—so think of this as your reliable Black Friday cheat sheet. I’m rounding up the top sites offering sales this month, dates deals go live and which ones are actually worth your cart space. Check back often; I’ll be updating this guide as new discounts roll in.
In this article:
The parents’ guide to Black Friday and Cyber Monday baby deals
The best baby Black Friday deals live right now
My favorite deals under $200
Black Friday baby deals on strollers, car seats and gear
Black Friday toy deals
Black Friday baby deals on cribs, monitors and nursery furniture
Black Friday deals on pregnancy and postpartum supplies
Black Friday deals on breast pumps and nursing gear
Black Friday baby deals on high chairs and feeding gear
Black Friday maternity clothes deals
Black Friday baby clothes deals
Black Friday diaper, bath and baby care deals
Even more Black Friday deals and gift ideas
- Black Friday 2025 “officially” lands on Friday, November 28, but the sales season for parents is already in motion. Early discounts have started surfacing across major brands and retailers (like Amazon, Wayfair, Target and Walmart), with more to come throughout November and into Cyber Monday on December 1st.
- In 2024, we saw stand-out Black Friday baby deals from editor-approved and parent-favorite brands like Snoo, Frida Baby, Maxi-Cosi, Halo Sleep and more, with up to 70% off baby essentials across major retailers. While some are keeping their cards close to their chest, this year looks set to be no different.
- Some baby products like the Mockingbird Single-to-Double Stroller 2.0 only go on sale once a year (stay tuned for more details), but make no mistake, the Black Friday season is prime time to jump on baby essentials like diapers, swaddles and wipes, with last year seeing discounts of up to 50%.
- Based on last year’s trends, you can expect to see 15% to 40% off big-ticket baby gear like strollers, car seats, high chairs, nursery furniture and crib mattresses, plus savings of up to 35 percent on postpartum and maternity essentials, from breast pumps and bottle washers to baby carriers.
- I’ll be updating this guide all November with verified, editor-vetted deals, so check back often as we highlight the baby brands and products that actually deliver on value and peace of mind.
- New markdowns across kids wear, baby gear, clothing and more at Nordstorm Live until Nov. 19
- 40% off sitewide on baby and kids clothes at Hanna Andersson (Nov. 13 - Nov. 18)
- Up to 60% off diaper bags and toys at Itzy Ritzy plus free gift on orders over $175
- 30% off Graco Premier Modes Merge Stroller. Was $589.99; Now $409.99.
- 50% off the Family kit at Legacybox. Was $319.98; Now $159.99
- 20% off Avocado Eco Organic Kids Mattress. Was $699; Now $559.
- 40% off Ergobaby Aerloom Baby Carrier. Was $249; Now $149.40.
- $60 off CuboAi Smart Baby Monitor 3. Was $369; Now $299.
- $101 off Silver Cross Wave 3 Lunar Single to Double Travel System. Was $1100; Now $999.
- Up to 50% off select holiday toys and playsets at Target
You don’t have to spend more than a grand to get in on the good stuff. Here’s the big-ticket, product-tested, parent-approved, Best of The Bump-winning baby deals dipping below the $200 mark this Black Friday season.
Hands-free breast pump
The first Best of The Bump award winner to make our Black Friday baby deals round-up, this Momcozy breast bump is now a cart-worthy $80 off on Amazon
“Out of all the hands-free pumps I tested, this one produced by far the most milk for me,” our product tester Dani W. told us. “I was able to pump 5 ounces on each breast. That's a ton for me, since I'm either breastfeeding or pumping every two hours!” And then there’s the portability factor that the Momcozy V1 Pro offers. Not to mention the 15 levels of intensity, a leak-proof seal and the minimal set-up. To say we’re excited to see it hit below the $200 price point the Black Friday is an understatement. Read Dani W.’s full product review here.
3-in-1 high chair
Nov. 1 to Dec. 15th treat the family to up to 40% across mealtime gear at Lalo with discounts for the taking on playtime favorites, too
Lalo has long been a parent favorite at The Bump, from community members to product testers. “We have the Lalo for our main [high] chair,” shares The Bump forum member, msjaay. “It's super easy to clean. Everything goes in the dishwasher, and it's all plastic with no nooks or crannies to clean out.” The added perk? “Aesthetically, it looks nice. It also turns into a little chair when we're done with it, so we'll get long-term use out of it.”
Wearable smart baby monitor
Nov. 20 to Dec. 1 save up to $110 on baby monitors at Owlet including their Dream Sock and Dream Sight
“We have the owlet sock and I love it,” says The Bump forum member, amber_06. “We started using when my son was around 2-months-old and still use it at 15 months. It gives me a lot of peace of mind to be able to check on how he is doing throughout the night without worrying about waking him.” Really we couldn’t say it better but we can highlight its soft, snug fit engineered for baby’s comfort and its real-time pulse rate and oxygen readings. Did we mention it’s set to be $100 off this Black Friday. Get yours Nov. 20 for $199.
Indoor Pikler triangle set
From Nov. 6 to Nov. 25, snag up to 40% sitewide on wooden placesets at Avenlur
We love a Piklur triangle around these parts and Avenlur is a product-tested, editor-approved favorite at The Bump. Not only does it capital-S support developmental play, their Piklur triangle sets are crafted from gorgeous premium wood that looks good and lasts. Amazing because their playsets are designed to meet baby from 6 months up to 6 years. As much as it will gain brownie points from you for meeting every milestone from developing gross motor skills to imaginary play, it’s gotten the toddler seal of approval too. “Even though it's educational, [my daughter] had a blast on it cause she at least plays with it for an hour every day!” shares our product tester Rhea. “Also if the pieces aren't just so, she will definitely let us know to fix it, which is a new skill.” Scoop your investment over at Avenlur for $169 (was $299) and thank us later.
Hands-free pumping and nursing bra bundle
The Best of The Bumper winner is now available almost half price at Kindred Bravely plus up to 35% off site wide
“This was the most supportive bra I own out of any of my nursing bras,” our product tester Presley P. shared with us all the way back in July. “I loved the thick band around the bottom and the additional clips in the back that it came with.” Not only that, Presley praised the flexible materials (made from super-friendly nylon and spandex) which made it both a “sleep and day bra” in one. “As a new mom this is such a plus,” she adds. Add to that a whopping almost 50% off, this is a nursing bra bundle with a whole lot of give. We love.
Side-by-side stroller for baby and toddler
From Nov. 4 to Dec. 2, score 20% off this side-by-side double stroller and more sitewide at Bugaboo
Built for growing families, this product-tester-approved stroller offers true single-to-double versatility with a surprisingly slim side-by-side frame. It’s sturdy enough to carry up to 120 pounds yet light to push—our tester Sierra gave it a perfect 10 out of 10 for ease of pushing “through grass, dirt and rocks, concrete sidewalk and the floors inside of stores.” And that’s “even with the items in the baskets and the kids.” The Donkey’s seat also transforms into a bassinet and boasts full-length UPF 50+ extendable canopies (“a huge plus”). Read our full product review to see what makes the Donkey 5 Duo a stroller that can grow (and glide) with your family.
Convertible car seat for infants and toddlers
Get the jump on Graco’s Black Friday sale with up to 20% off on all-in-one car seats, including this 4-in-1 car seat now live on site
“I got the Graco 4ever all-in-one and we love it,” shares The Bump forum member vanessamacekura. “It is easy to install, and to adjust from infant all the way up to booster!” Seemingly switching from rear-facing harness to backless booster (and few milestones in-between), this convertible car seat boasts ten years of use. An investment in itself but this seal also saves time with its Rapid Remove machine-washable cover, easy-to-clean holders and easy one-second attachment.
Black Friday stroller deals
- Up to 30% off strollers and travel systems at Mockingbird (Nov. 25 - Dec. 1)
- $300 off all Entourage 2.0 strollers at Austlen Baby Co
- 20% off strollers at Bugaboo (Nov. 4 - Dec. 2)
- Buy more, save more across strollers and cruisers at Veer. Spend $500, get $50 off, Spend $750, get $85 off, Spend $1000, get $125 off, Spend $1500, get $225 off, Spend $2000, get $350 off (Nov. 1 - Dec. 1)
Black Friday car seat deals
Black Friday baby carrier deals
- 40% off Ergobaby Away Baby Carrier (Oct. 5 - Dec. 31)
- 40% off select baby carriers at Ergobaby (Oct. 5 - Dec. 31)
- 40% off select baby carriers at Tula (Nov. 2 - Dec. 1)
- 35% off baby carriers at Tushbaby (Nov. 8 - Dec. 4)
- Up to 20% off select baby carriers at Momcozy (Nov. 20 - Dec. 1)
Premium baby play gym
From Nov. 1 to Dec. 15, take 30% off the Lalo Play Gym, plus up to 40% off other playtime time gear at Lalo.
A safe space, a mental gym, a tent in the making when baby graduates to toddlerhood: The Play Gym is our top pick for a discounted toy deal worth investing in. Winner of ‘Best Stylish Baby Play Gym’ in our product tests, this two-part beechwood play system features a silicone teether and sensory toys that encourage baby’s cognitive and motor development—while looking aesthetically dreamy. But the big standout? Its versatility. “In my daughter’s early weeks, she was content to lie and stare at the black-and-white ball swaying back and forth for minutes at a time, says our product tester Niki A., mom of a 3-month-old. “As she's gotten older and more curious, we've used the teething links as hooks for dangling other toys, too.” Read the full product review in our curated Play Mats and Activity Gyms guide.
- 25% off sleep toys at Riff Raff Baby (Nov. 27 - Dec. 1)
- Up to 40% off play kitchens and toys at Lalo (Now - Dec. 15)
- 20% off toy and baby gifts at Nuby with code MERRY and additional 10% off with code GIFTS (Nov. 2 - Dec. 17)
- 20% off select plush toy animals at Warm Pals
- 25% off books sitewide at Wonderly (Nov. 17 - Dec. 1)
- 40% off full range of inclusive children’s books (except pre-orders) at Little Feminist with code LOVELOUD40
- Up to 40% off wooden playsets at Avenlur (Nov. 6 - Nov. 25)
- 49% off Melissa & Doug Wooden Scoop & Serve Ice Cream Counter om Amazon Now $35.99; Was $70.99 (Now Live)
- 30% off Baby GUND Animated Buttermilk the Cow Plush at Amazon Now $31.49; Was $44.99 (Now Live)
- 42% off Melissa & Doug Multi-Sensory Soft Taco Fill & Spill Infant Toy at Amazon (Now live)
- 44% off Melissa & Doug Magnetic Car Loader Wooden Toy Set at Amazon. Now $15.10; Was $26.00 (Now Live)
- 31% off Fisher-Price Wood Montessori Toy Dressing Board on Amazon Now $22.49; Was $32.39 (Now Live)
- 47% off Melissa & Doug Caterpillar Xylophone Musical Toy on Amazon (Now Live)
- 50% off Amazon Fire 7 Kids tablet on Amazon (Now Live)
- 51% off Melissa & Doug Nesting and Sorting Blocks at Amazon Now $18.49; Was $37.99 (Now Live)
- 48% off Melissa & Doug Emergency Vehicle Wooden Play Set at Amazon Now $15.99; Was $30.99 (Now Live)
- Up to 50% off organic crib mattresses and select bedding at Avacado (Oct. 28 - Dec. 8)
- Up to 25% off select products sitewide at Cozy Earth (Nov. 1 - Nov. 26)
- 30% off kids at Newton Baby (Nov. 28 - Dec. 1)
- Up to 70% off cribs and nursery furniture at Wayfair (Nov. 10. Nov. 20)
- Up to 25% off sitewide at Cozy Earth including bedding and loungewear (Nov. 1 - Nov. 26)
- Up to 20% off the Stardust crib at Bugaboo (Nov. 26 - Dec. 2)
- 25% off sitewide at Love to Dream including the Love to Dream Sleep Machine (Nov. 17 - Dec. 1)
- Up to 35% off mattresses and bundles at Casper (Nov. 4 - Dec. 2)
Best postpartum belly band for back support
From Nov. 20 - Dec. 1, save up to 35% off on breast pumps, nursing gear and more at Momcozy’s Amazon store.
Constantly hunching to nurse, rock or lift baby can do a number on your back. With three adjustable straps and a C-shaped back panel, this postpartum belly band provides customizable compression that lifts and supports rather than squeezes. Our tester Diana told us, “The compression around my stomach and core gave me the confidence to move around more and even go on some short walks.” Read our full review here.
Easy-to-swallow postnatal multivitamin
From Nov. 13 - Dec. 2 stock up on your supplement essentials with up to 40% off sitewide at Ritual
“The fact that these capsules are small and have a smooth outside coating makes them that much easier to swallow,” our product tester and mom of two, Dani W. told us. Plus you can take them with or without food which is a huge plus for busy moms and they’re intentionally designed to curb nausea if taking on an empty stomach. “With no sugars or artificial colors, the non-vitamin ingredients are pretty slim,” added Dani W. “They’re also gluten-free and vegan.” Read the full review over on our product-tested guide to the 6 Best Postnatal Vitamins,.
- Up to 20% off U-shaped pregnancy pillows at Momcozy, (Nov. 20 - Dec. 1)
- 25% off sitewide at Moms on Call (Nov. 24 - Nov. 30)
- 20% off Mira fertility trackers and more at Mira (Now Live)
- 25% off postpartum essentials sitewide at Le Lolo (gift cards not included) (Nov. 26 - Nov. 28)
- 25% off prenatals and postnatals sitewide at Perelel for all new customers with code BF2025
- 40% off sitewide on at Ritual (Nov. 13 - Dec. 2) Now Live
Best leak-proof wearable breast pump
From Nov. 24 to Dec. 5, enjoy 30% off the Willow 360 and more pumping essentials sitewide at Willow.
The Willow 360 is the only wearable breast pump with a 100 percent leak-proof latch, meaning you can bend, stretch or even lie down without losing a drop—so says our tester, Troy M., mom of a 1-month-old. Also, “the ability to adjust suction levels from the app is awesome,” Troy adds. “No need to dig in my bra to make changes or power it down.” It’s also refreshingly simple to use—just two pieces to assemble and clean. As smart as it is practical? Instant add to the basket. Read the full Willow 360 Wearable Double product review.
- Up to 50% on breast pumps and pumping accessories sitewide at Willow (Nov. 24 to Dec. 5)
- Up to 50% off on breast pumps, milk bags and pumping accessories at Elvie (Beginning Nov. 24)
- Up to 30% off Momcozy electric breast pumps, bottle warmers and more at Momcozy with some sales now live (Nov. 20 - Dec. 2).
- 40% off nursing pillow at Ergobaby (Oct. 5 to Dec. 31)
- 32% off the Medela Harmony Manual Breast Pump now live on Amazon. Now $28.72; Was $41.99
Best easy-clean convertible high chair
From Nov. 25 to Dec. 1, snag 20% off sitewide at Mockingbird
We had you at “easy-clean”? Between the dishwasher-safe tray liner and the wipeable silicone-coated straps (yes, really), it’s safe to say the Mockingbird High Chair is a piece of cake to keep clean and crumb-free. “[This is] one of the easiest high chairs I’ve ever cleaned,” shared our tester Natalie, mom to a 6-month-old. “There aren’t any hard-to-reach spots, which I really appreciate—I’ve been able to clean every area with no trouble at all.” Read the full Mockingbird High Chair review here.
Use the Code THEBUMP and receive a free Early Eaters Dish Set with your purchase.
- Up to 30% off sitewide at Baby Brezza including the Bottle Washer Pro (Early Access Now Live)
- 30% off The Chair high chair at Lalo (Nov. 1 - Dec. 15)
- Up to 40% sitewide off mealtime gear at Lalo, including (Nov. 1 - Dec. 15)
- 40% off feeding sets at Ergobaby (Oct. 5 - Dec. 31)
- 20% off the Mockingbird High Chair plus up to 30% off bundles (Nov. 25 - Dec. 1)
- 30% off Bundles and 25% off bottle warmers at Baby’s Brew (Nov. 28 - Nov. 30)
- Up to 20% off the Giraffe highchair at Bugaboo (Nov. 26 - Dec. 12)
- 30% off BOGO teethers at Nuby (Nov. 18 - Dec. 2)
- 25% off sitewide on orders over $60+ at Muchkin (Nov. 6 - Nov. 9)
- 20% off baby food sitewide at Cerebelly With code BFCM40 + extra 20% off all subscription orders (Nov. 14 - Dec. 3)
- 30% off maternity wear sitewide and instore at Beyond Yoga (Nov. 7 - Nov. 11)
- Up to 45% off sitewide on maternity bras, sleepwear and underwear at Kindred Bravely (Nov. 5 - Nov. 18)
- 35% off sitewide on maternity bras, sleepwear and underwear at Kindred Bravely (Nov. - Dec.)
- Up to 25% off nursing bras at Momcozy (Nov. 20 - Dec. 1)
- 30% off maternity and postpartum wear sitewide at Ingrid + Isabel (Nov. 16 - Nov. 23)
- 15% off on never-on-sale shoes and select seasonal favorites at Ten Little orders of $75 or more with the code BFSAVINGS15. (Nov. 1 - Dec. 3)
- 40% off swaddlers Ergobaby (Oct. 5 - Dec. 31)
- Up to 25% off sleepers, body suits and sleep bags at Loulou Lollipop (Nov. 1 - Dec. 2)
- Up to 60% off pajamas, bodysuits, sweaters and more at Mori (Nov. 14 - Dec. 3)
- Up to 50% off children’s and babywear at Maisonette plus extra 15% off with code MAGIC15
- 50% off baby onesies at Fine Art America (Nov. 17 - Dec. 1)
- Up to 50% off toddler and baby winter wear at Reima (Nov. 21 - Nov. 30)
- 25% off baby swaddles at Love to Dream (Nov. 17 - Dec. 1)
- Buy 2, take 20% off select styles at Crocs with Code 2FOR40
- Up to 30% off diaper and wipe subscriptions for the first 3 months at Hello Bello (for new customers only) (Nov. 17 - Nov. 26)
- 20% on baby ointments, diaper pastes, and more sitewide on Tubby Todd, including subscription (Nov. 26 - Dec. 1)
- 15% off diapers and wipes at Healthybaby (Nov. 23 - Nov. 29)
- 30% off sitewide at Playhouse MD including medicine dispensers and light-up nasal aspirators (Nov. 20 - Until Supplies Last)
- 20% off sitewide at Oilogic (Nov. 28 - Dec. 1)
- 25% off the Holiday Gift Guide at Coop Sleep
- $30 off the Restore 3 at Hatch (Nov. 12 - Dec. 1)
- Up to $55 off 3-, 6-, and 12-month gifts at Atlas Coffee Club with the Code: FREECOFFEE (Nov. 5 - Dec. 4)
- Get $15 off $175 at The Forever Rose with code TB15BFCM (Nov. 1 - Dec. 25)
- Save 25% on gifts sitewide at Cratejoy with code BLACKFRIDAY25 (Nov. 28 - Nov. 30)
- Up to 50% off cookware and bakeware at Great Jones (Nov. 4 - Dec. 1)
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