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The Black Friday Baby Deals You Don’t Want to Miss

Here’s how we’re shopping this year. Follow suit—you deserve to save big.
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By Emma O'Regan-Reidy, E-Commerce Editor
Updated November 28, 2023
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Image: Hernandez & Sorokina
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Listen up, parents: If there was ever a time to capitalize on Black Friday sales, it’s this year. You don’t need us to tell you kids are expensive, but that’s not the only reason to shop for savings this season. Editor-approved brands and parent-favorite retailers (looking at you, Amazon, Target and Nordstrom) deliver big on Black Friday baby deals. Let us help you find the best, most-worth-it discounts for your family. We have everything you need to know about the best baby deals this Cyber Week, and we’ll be updating as we find more. Keep scrolling for tips and hints, or skip right to the best Black Friday baby deals this year using the links below. (Looking for even more ways to save? Check out all the discounts available from top brands, only for The Bump readers.)

First things first: When is Black Friday this year? The 2023 shopping holiday falls on November 24, but shoppers can expect plenty of Black Friday baby deals to appear in stores and online (our preferred way to shop as busy parents, of course) starting the week of Thanksgiving. Deals extend well beyond that Friday too, flowing right into Cyber Monday. Overall, plan for tons of price drops, impressive discounts, free shipping, promo codes and lots of other perks across the web and in stores. Pro tip: Now’s the time to sign up for your favorite retailers’ loyalty programs (hello, Amazon Prime) to score special offers.

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Some of the most expensive baby gear goes on sale for Black Friday, which is a major win for new and expectant parents looking to save big. What are the best baby items to buy on Black Friday? This highlight reel has them all, conveniently categorized so you don’t have to spend hours scrolling. If you’re wondering what kinds of baby items our team of parents buy on Black Friday, this list is it. Below, discover our favorite deals of the season—some of which are even available to shop now!

Baby Monitor Black Friday Deals

Really, really want to score a discounted baby monitor on Black Friday? You’re in luck—we’ve found tons of top-rated devices on sale. Because—while there may be nothing sweeter than watching your little one sleep—an amazing discount on baby gear courtesy of Black Friday comes close. Below, some of our favorite Black Friday baby monitor deals.

Baby Stroller Black Friday Deals

Want to cut costs on your child’s cruiser? These baby stroller Black Friday deals prove you can save big—and on trendy brands to boot! Here, scroll some of our favorite discounts.

Baby Clothes Black Friday Deals

Hoping to dress your kid in style for less? Check out these awesome baby clothes Black Friday deals. You may just score a whole new wardrobe for your munchkin—just in time for all your upcoming holiday plans.

  • Copper Pearl: Now to Nov. 30, score up to 90% off super-soft baby pajamas, swaddles and kids’ apparel.
  • H&M: Now until Nov.27, take up to 60% off the entire site, including their too-cute baby and kids’ clothing—and, of course, their on-trend maternity collection.
  • Bums & Roses: From Nov. 8-27, enjoy up to 40% off sitewide and look out for more deals added weekly. Whether you’re looking for newborn clothing, baby and kids’ pajamas, rompers or even matching pajamas for the whole family, they’ve got you covered.
  • Hanna Andersson: From Nov. 13-19, take 40% off everything, including 40% off all PJs, $20 off select baby sleepers and $25 off select kids’ PJs. Then, from Nov. 21-23, score 50% off everything.
  • Monica + Andy: Score baby clothes and more for 40% off sitewide from Nov. 16-27.
  • Cat + Jack: Save 30% on select baby and kids’ clothing on Target.com.
  • Maisonette: On Nov. 9-16, save up to 50% on top-rated baby clothes. Then, from Nov. 19-29, score up to 70% off on Black Friday finds.
  • Janie + Jack: On Nov. 24, take 30% off all purchases. Then, on Nov. 27, enjoy 35% off everything.
  • Kyte Baby: On Nov. 24-25, take 20% off all baby and toddler apparel. Then, from Nov. 26-27, receive a free $25 gift card when purchasing a $100 gift card.
  • Little Sleepies: From Nov. 20-27, save 30% on sleepwear and more sitewide.
  • Kissy Kissy: From Nov. 23-27, save 25% on high-quality baby clothes sitewide.
  • ergoPouch: From Nov. 22-27, save 30% off sitewide (excluding outlet products, bundles and gift cards) on cozy sleek sacks and infant PJs.
  • aden + anais: From Nov. 23-27, take 30% off the Easy Swaddle Collection and select Muslin Essentials sitewide and on Amazon.com.
  • Zappos: Now through Nov. 30, score 50% off daily deals, including baby and toddler styles.
  • Old Navy: On Nov. 24, snag PJ pants for $5. Then, on Nov. 27, enjoy 50% off everything.
  • Carter’s: From Nov. 15-25, take up to 60% off sitewide.
  • Mori: From Nov. 13-26, save up to 50% with unique daily deals.
  • Mon Coeur: From Nov. 21-28, enjoy up to 70% off baby, toddler and kids’ clothing sitewide.
  • Burt’s Bees Baby: Score up to 50% off sitewide—plus free shipping—now.
  • Gerber Childrenswear: Score discounted onesies, pajamas and more sitewide, now until Nov. 25.
  • Boden: From Nov. 22-28, take 40% off select apparel and accessories.
  • Posh Peanut: From Nov. 22-27, save 40% off all sale items—and more!
  • Loulou Lollipop: Enjoy 25% off everything (excluding sale items, Eric Carle products, bundles and gift cards) from Nov. 21-27.
  • Zutano: Take 35% off booties and accessories sitewide with code SAVE35 now.
  • Reima: From Nov. 23-27, take 20% off all orders up to $199 and 25% off orders of $200+.
  • Nike: Now through Nov. 27, save up to 60% off select styles.
  • Little Me: From Nov. 20-22, BOGO free sitewide!
  • Deux Par Deux: Get 30% off snowsuits and up to 70% off sitewide—plus, free shipping.
  • Tea Collection: From Nov. 18-25, enjoy special tiered price points of up to 70% off. Then from Nov. 26-27, score 30% off sitewide.
  • Ready Set Romper: From Nov. 17-23, take 25% off sitewide, and from Nov. 24-27, score 20% off. Plus, enjoy free shipping!
  • Rylee + Cru: From Nov. 21-27, enjoy 30% off sitewide.
  • Osh Kosh B’Gosh: Score up to 60% off from Nov. 15-25.
  • Finding Foxtale: Now until Nov. 22, save 20% off sitewide. Then, from Nov. 23-27, take 30% off.
  • Wanderwild: Save up to 25% off all backpacks and lunchboxes with code MERRY and 30% off bundles with code VERYMERRY.
  • Coconut Pops: From Nov. 19-27, save 30% on baby attire sitewide by using code BFCM30.
  • Norani: Save 25% on too-cute swaddles sitewide by using code BF2023 from Nov. 6-27.
  • DSW: From Nov. 23-24, take 30% off baby shoes sitewide, with code BLACKFRIDAY.
  • PatPat: From Nov. 6-22, save up to 70%—plus, everything is BOGO! Then, from Nov. 22-27, enjoy 50% off sitewide.
  • Bixbee: From Nov. 20-26, take 25% off kids’ backpacks and more with code BIGSAVINGS.
  • Babiators: From Nov. 16-28, take 35% off everything and up to 80% off Black Friday markdowns. Plus, enjoy up to 25% off select styles on Amazon.com.
  • This is J: Score between 30-60% off baby (and adult!) PJs from Nov. 20-26 using code BFSALE.

Baby Nursery Black Friday Deals

Affordable, quality furniture is hard to find—but baby crib Black Friday sales like these ones can help. Now you and baby can rest more peacefully, they’ll have a comfy new bed; you’ll breathe a sigh of relief that you didn’t spend a fortune. Plus, if you’re still putting together baby’s nursery, shop steep discounts on everything from cribs and chic wallpaper to humidifiers to help baby sleep.

Baby Toy Black Friday Deals

Have a little fun with your shopping just in time for the holidays. From STEM toys on sale to discounted developmental toys, here’s all the proof you need that giftable toys go on sale for Black Friday. Below are some of the best Black Friday deals for baby toys—sure to please family, friends and your wallet.

  • Lovevery: From Nov. 22-28, use code FUN30 to save $30 across three play kits.
  • Target: Save big on the best toys of the year at Target.com, with deals running now through Black Friday.
  • Wonderbly: From Nov. 16 to Dec. 1, take 25% off personalized children’s books sitewide.
  • Avenlur: From Nov. 10-27, enjoy between 15-30% off at Avenlur.com. Then, from Nov. 23-27, score 20% off all Avenlur products on Amazon.com.
  • Tonies: From Nov. 20-28, save up to 25% off. Plus, you can score the discounts on the toy on other sites, including Amazon (from Nov. 20-26), Walmart (from Nov. 19-27) and Target (from Nov. 19-25 and Nov. 27-Dec. 3).
  • Skip Hop: Score 20% off everything, including baby toys and activity centers and parenting gear.
  • KiwiCo: From Nov. 19-27, KiwiCo’s toy subscriptions will be just $9.95 for the first month, and $15.9 per month for 3-, 6- and 12-month plans. Plus, enjoy tiered savings of up to 30% off individual playthings sitewide.
  • Slumberkins: Enjoy at least 40% off sitewide from Nov. 23-27. Bonus: Mystery sales offering even deeper discounts will pop up throughout the weekend!
  • LittleFeminist.com: From Nov. 15-19, take 25% off all subscriptions (excluding gift cards) with code FRIENDSFAM. Then, from Nov. 20-21, take 20% off subscriptions with code BESTDEALEVAH.
  • Fat Brain Toys: From Nov. 24-26, enjoy the Black Friday Flash Sale and save big on select toys and games. Plus, when you spend $100 or more, you’ll receive a $20 gift card.
  • Mudpuppy: From Nov. 20-28, take 30% off toys, games and puzzles sitewide.
  • Disney: From Nov. 22-25, take up to 50% off sitewide with code GIFT.
  • Ten Little: Enjoy up to 25% off sitewide from Nov. 7-30. For orders of $100+, use code JOY10 for 10% off; for $150+, use code JOY15 for 15% off; for $250+, use code JOY25 for 25% off.
  • Super Smalls: From Nov. 20-27, score up to 30% off creative playthings sitewide.
  • Warmies: From Nov. 15-30, whenever you buy two stuffed animals on site, get one free!
  • Make It Cute: Take 20% off playhouses sitewide from Nov. 24-26.
  • Skillmatics: From Nov. 20-27, enjoy 20% or more off all Skillmatics products on Amazon.com.

Baby Car Seat Black Friday Deals

When it comes to buying baby gear on Black Friday, many parents search high and low for baby car seat Black Friday deals. We know why: It’s tough to find a safe, easy-to-use model at a reasonable price. But these deals prove they definitely exist and definitely don’t disappoint.

Baby Carrier Black Friday Deals

We covered on-sale strollers and car seats, now let’s round out the transportation trifecta with a rundown of the best baby carrier Black Friday deals of 2023.

  • BabyBjorn: On Nov. 24, get a free cover with any purchase of the Baby Carrier Harmony.
  • LÍLLÉbaby: Nov. 22-30, enjoy 25% off select products.
  • Solly Baby: From Nov. 21-27, take 15% off all orders with code 15OFF.
  • MOBY: From Nov. 22-30, save 20% sitewide.
  • Ergobaby: From Nov. 22-Dec. 3, take 40% off the Omni Breeze Wavy Grey with code BFBREEZE40.
  • Baby Tula: From Nov. 6-22, take 30% off sitewide.

Baby Feeding Black Friday Deals

Get all baby’s meal time essentials on sale, from parent-approved bottles to chic high chairs and everything in between.

  • Lalo: Score up to 40% off sitewide from now until Nov. 30. On Lalo.com, you’ll find an array of chic, functional baby gear for playtime, mealtime and bathtime. Some of our favorite products include their high chair and their table booster seat.
  • Baby Brezza: Score up to 40% sitewide from Nov. 2-30.
  • Little Spoon: On Nov. 24 and Nov. 27, new customers can enjoy 60% off with code BESTDEAL.
  • Chicco: From Nov. 24-27, save 20% and get free shipping, including the Best of The Bump award-winning Chicco Duo Hybrid Baby Bottle. Plus, find even more deals on Walmart and Amazon.
  • Nanobébé: From Nov. 22-27, score 23% off sitewide—and score 20% off their products on Amazon.
  • ByHeart: Now until Dec. 3, new online customers will get one free can of formula within bundles of 2, 4 or 6 cans.
  • ezpz: From Nov. 20-27, take 25% off sitewide with code HOLIDAY25. Plus, when you spend $50+, you’ll get free shipping and a complimentary gift.
  • Hegen: Save 15% on select Hegen bottles and gift sets on Amazon.com from Nov. 23-27.
  • Lansinoh: From Nov. 23-27, take 15% off the brand’s bottles for breastfed babies.
  • MAM: From Nov. 23-24 and on Nov. 28, score discounts on top-rated MAM products on Amazon.
  • Munchkin: From Nov. 22-28, take 20% off on essentials on Munchkin.com and Amazon.com.
  • Ready, Set, Food!: Using code BIGDEAL, score 63% off plans and other discounts from Nov. 11-28.
  • Happy Family Organics: From Nov. 17-Dec. 1, score 25% off.
  • Aussie Bubs: Score 30% off from Nov. 23-27.

Baby Bath and Diapering Black Friday Deals

One thing babies go through a lot of during their first few years of life? Diapers. Luckily, Black Friday baby deals offer some great discounts on diapers, wipes and accessories. Plus, score some great savings on baby bath essentials and baby skincare items.

  • Honest Co.: Save 20% on Honest Co.’s diaper and wipes subscription and get free shipping.
  • Frida Baby: From Nov. 24-27, enjoy 30% off select Frida Baby items on Amazon.com and Target.com.
  • Earth Mama Organics: From Nov. 24-27, take 30% off sitewide with code BlackFriday30.
  • Millie Moon: From Nov. 19-25, get a $15 Target gift card when purchasing 2 mega boxes of Millie Moon Diapers. Then, from Nov. 26-Dec. 2, get a $30 Target gift card when you spend $100 on Millie Moon Diapers and Wipes.
  • Burt’s Bees: On Nov. 24, score 20% off everything by using code HOLIDAY20.
  • Hello Bello: From Nov. 20-26, use code BF40 to take 40% off diaper subscriptions for first-time subscribers. Then, use CYBER40 to score 40% off from Nov. 27-28.
  • Munchkin: From Nov. 22-28, take 20% off on essentials on Munchkin.com and Amazon.com.
  • Tubby Todd: From Nov. 23-27, take 15% off and 20% off orders of $75 or more.
  • Oilogic: On orders of $40 or more, receive a free baby blanket and free shipping from Nov. 22-29.
  • Diaper Genie: From Nov. 22-27, score 15% off the Diaper Genie Signature Gift Set.
  • The Brushies: From Nov. 22-30, take 20% off Brushies products on Amazon.com.
  • PAUME: From Nov. 9-27, save up to 30%.
  • California Baby: From Nov. 15-Dec. 2, save 15% on orders $100+ and 20% off orders $200+.
  • quip: From Nov. 11-26, take 40% off.

Maternity Item Black Friday Deals

Don’t forget about you! Why pay full price for clothes you’ll only wear when you’re pregnant? Upgrade your closet without hurting your wallet with Black Friday maternity clothes deals. (Check out more deals here, many of which run through Cyber Monday!). Plus, breast pumps are notoriously expensive—that is, until Black Friday rolls around. Score serious savings ahead with the Black Friday maternity deals below.

Even More Black Friday Deals

The 2023 Black Friday baby deals just kept on coming! Browse everything from gifts to skincare items at a fraction of their usual cost, all thanks to this list of additional Black Friday baby items.

  • Etsy: Now until Nov. 29, enjoy up to 60% off on shops across the site.
  • Atlas Coffee Club: From Nov. 8-27, score up to $55 off gifts by using code FREECOFFEE.
  • Artifact Uprising: On Nov. 24, enjoy 15% off sitewide and 20% off holiday cards.
  • Cratejoy: From Nov. 21-25, take 30% off with code BF2023.
  • Sunday Citizen: Enjoy 25% off bedding and more on Nov. 27.
  • Cozy Earth: Enjoy 30% off sitewide and 35% off bundles from Nov. 15-26.
  • Parachute: From Nov. 20-27, take 20% off bedding and more.
  • Aurate: From Nov. 15-28, enjoy 30% off all jewelry, or 35% off orders of $1,000+.
  • Ooni: From Nov. 20-28, save up to 30% on select ovens and accessories.
  • Big Blanket Co.: From Nov. 13-26, get up to $100 off.
  • Birthdate Candles: Enjoy up to 50% off sitewide from Nov. 20-28.
  • Casper: Take 20% off mattresses and 10% off everything else from Nov. 6-18.
  • Our Place: From Nov. 2-28, score up to 45% off.
  • BloomsyBox: Take 20% off subscriptions from Nov. 20-28.
  • Emma Mattress: On Nov. 24, all mattresses will be 65% off.
  • HoneyLove: From Nov. 21-30, take up to 60% off sitewide.
  • Dermstore: Now until Nov. 27, save up to 30% off.
  • Headspace: From Nov. 14-27, score 50% off monthly and yearly memberships.
  • Yohana: From Nov. 23-26, get the service for $29 per month for 6 months.
  • FUNBOY: From Nov. 14-27, take 25% off sitewide.
  • Diggs: From Nov. 23-26, use code BF25 for 25% off.
  • Blank Slate Kitchen: Take 20% off from Nov. 24-27.
  • Verlas: From Nov. 14-28, take 20% off purchases of $750+.
  • Little Words Project: From Nov. 20-27, enjoy 25% off and free shipping.
  • Act+Acre: From Nov. 14-Dec. 1, take 25% off.
  • Tarte Cosmetics: From Nov. 19-26, take 30% off with code CYBERSZN.
  • Brightland: Take up to 30% off from Nov. 20-27.
  • Compartés: Using code CHOCOLATE20, enjoy 20% off all chocolate bars from Nov. 23-28.
  • ettitude: Take 23% off from Nov. 21-28.
  • Society6: From Nov. 17-30, save up to 50% sitewide.
  • Buffy: From Nov. 5-24, score 25% off sitewide.
  • TRUFF: From Nov. 24-27, take 30% off with code BFCM30.
  • The Six Bells: From Nov. 20-27, enjoy between 10-60% off.
  • Goop: From Nov. 24-27, take 20% off all orders.
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