The Black Friday Baby Deals You Don’t Want to Miss

Here’s how we’re shopping this year. Follow suit—you deserve to save big.
ByNehal Aggarwal
Associate Editor
September 30, 2021
collage of black friday product deals
Image: Courtesy Manufacturer
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Listen up, parents: If there was ever a time to capitalize on Black Friday sales, it’s this year. You don’t need us to tell you kids are expensive, but that’s not the only reason to shop for savings this season. Editor-approved brands and parent-favorite retailers (looking at you, Amazon and buybuyBABY deliver big on Black Friday baby deals. Let us help you find the best, most-worth-it discounts for your family. We have everything you need to know about the best baby deals this Cyber Week, and we’ll be updating as we find more. Keep scrolling for tips and hints, or skip right to the best Black Friday baby deals this year using the links below.

First things first: When is Black Friday this year? The 2021 shopping holiday falls on November 26, but based on 2020, expect plenty of Black Friday baby deals to appear in stores and online (our preferred way to shop, #busyparents) even before Thanksgiving dinner is over. Deals also extend well beyond that Friday too, flowing right into Cyber Monday. Overall, plan for tons of price drops, impressive percentage discounts, free shipping, promo codes and lots of other perks across the web and in stores. Pro tip: Now’s the time to sign up for your favorite retailers’ loyalty programs (hello, Amazon Prime) to score special offers.

How else should you prepare? Just keep reading this guide to Black Friday deals on baby stuff. We’re sharing last year’s Black Friday baby sales to give you a sneak peak at all the great items you can snag. As for a list of this year’s deals? Bookmark this page and check back in closer to the end of November. By then, we’ll have the complete rundown of the best Black Friday baby deals of 2021. In the meantime, we’ll be sharing early Black Friday baby deals as they roll in so you can capitalize on savings all season long.

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Some of the pricest baby gear goes on sale for Black Friday, which is a major win for new and expectant parents looking to save big. What are the best baby items to buy on Black Friday? This highlight reel has them all, conveniently broken out by category. If you’re wondering what kinds of baby items our team of parents buy on Black Friday, this list is it. We even found a number of Best of Baby 2021 winners on sale.

Baby monitor Black Friday deals

Really, really want to score a discounted baby monitor on Black Friday? You’re in luck—we’ve found tons of on-sale devices. Because there may be nothing sweeter than watching your little one sleep, but an amazing discount on baby gear courtesy of Black Friday comes close. Below, some of our favorite Black Friday baby monitor deals you won’t want to miss.

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Baby stroller Black Friday deals

Want to cut costs on your child’s cruiser? These baby stroller Black Friday deals prove you can save big. And on trendy brands to boot!

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Baby Clothes Black Friday deals

Hoping to dress your kid in style for less? Check out these awesome baby clothes Black Friday deals. You may just score a whole new wardrobe for your munchkin—just in time for all your upcoming holiday plans.

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Baby Crib and Bassinet Black Friday Deals

Affordable, quality furniture is hard to find. But baby crib Black Friday sales like these ones can help. Now you and baby can rest more peacefully—they’ll have a comfy new bed; you’ll breathe a sigh of relief that you didn’t spend a fortune.

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Baby Toy Black Friday Deals

Have a little fun with your shopping just in time for the holidays. From STEM toys on sale to discounted developmental toys, here’s all the proof you need that giftable toys go on sale for Black Friday. Below are some of the best Black Friday deals for baby toys—sure to please family, friends and your wallet.

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Baby Car Seat Black Friday Deals

When it comes to buying baby gear on Black Friday, many parents search high and low for baby car seat Black Friday deals. We know why: It’s tough to find a safe, easy-to-use model at a reasonable price. But these deals prove they definitely exist and definitely don’t disappoint.

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Baby Carrier Black Friday deals

We covered on-sale strollers and car seats, now let’s round out the transportation trifecta with a rundown of the best baby carrier Black Friday deals of 2021.

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Baby feeding Black Friday deals

Get all baby’s meal time essentials on sale, from Best of Baby award-winning bottles to this year’s “it” high chair.

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Maternity clothes Black Friday deals

Don’t forget about you! Why pay full price for clothes you’ll only wear when you’re pregnant? Upgrade your closet without hurting your wallet with these black friday maternity clothes deals.

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Breast pump Black Friday deals

Breast pumps are notoriously expensive—that is, until Black Friday rolls around. Score serious savings right ahead with the black friday breast pump deals below.

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Even more Black Friday deals

The 2021 Black Friday baby deals just keep on coming! Shop everything from swaddles to pregnancy skincare items at a fraction of their usual cost, all thanks to this list of additional Black Friday baby items.

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Best Black Friday Baby Deals 2020

If you’re in the midst of strategizing for Black Friday 2021, looking at last year’s deals is a great place to start. There were plenty of big ticket baby items on sale last year, including incredible deals on strollers, monitors, and cribs. Check out our favorite Black Friday baby deals from 2020, and mark your calendar for this year’s sales.

Miku : The smart technology baby monitor will be $50 off with code BLACKFRIDAY50 from Nov 25 at midnight EST to Dec 2 at 9 am EST at

UPPAbaby : Save 20% off all CRUZ V2 strollers now to Nov 30 at 11:59 PST at,, and

Peg Perego : Save up to 30% off the Pliko Mini Twin Stroller, as well as score discounts on accessories, including the Pliko Mini Travel Bag and the Adaptor for Duette Piroet Double Stroller at Plus, score $100 off Agio Z4 and Primo Viaggio 4-35 Nido travel system by Peg-Perego at

Silver Cross : The brand is currently on sale for up to 33% off at Plus, take $350 off Coast strollers, $300 off Wave 2019 strollers, $100 off Jet 2020 (excludes Jet 2020 Eclipse) and 40% off all accessories now to Dec 1 on Plus, save up to 35% off on Coast strollers and accessories now to Dec 2 at

Happiest Baby : From Nov 26 to Nov 29, take 25% off the SNOO. Plus, from Nov 23 to Dec 6 buy one Sleepea and get two Sleepeas free or buy one SNOO Sack and get two SNOO sacks free.

Cybex : From Nov 9 to Nov 30, take 25% off the Sirona M convertible car seat and the Aton M infant car seat at and

LÍLLÉbaby : Score 40% off the Pursuit Pro Six-Position Customizable Baby Carrier and others at

Diono : Take 20% off Monterey Booster Car Seats and select Radian convertible car seats at now to Nov 30. Plus, take 20% off sitewide and save up to $550 with their Black Friday doorbuster event on Nov 27 at

Clek : Take 20% off all Pitch Black C-Zero models (Liing, Foonf, Fllo, Oobr), 20% off Olli Shadow-X, 20% off Liing Chrome and 20% off accessories (except Infant-Thingy) now to Nov 30 at

Janie and Jack : Take 35% off your purchase on and score free shipping from Nov 29 at 3pm to Nov 30 at 11:59pm PST.

Philips Avent : Save up to 40% on products such as the Anti-colic Baby Bottle, Natural Glass bottles, pacifiers, gift sets and more at

Comotomo : Now to Nov 30, take 20% of bundles on and

HATCH Collection : Take 25 % some of the comfiest, chicest maternity wear, including Fourth Trimester Favorites, with the code RETAILTHERAPY2020 from Nov 25 to Nov 30 at

Girlfriend Collective : This brand has been the go-to for loungewear and they recently launched a maternity line. Take 30% off sitewide from Nov 24 at 12 pm PST through Dec 1 at Plus, on Nov 26 starting 5 pm EST, all leggings will be discounted up to 50% at

Willow : Take 20% off the Willow Wearable Breast Pump Gen 3, containers and chargers. The deal starts now and goes through Nov 30. Plus, now through Nov 30, save 20% off sitewide with the code PREMIER at check out.

Medela : The Sonata Smart Breast Pump is also available for $229 (was $400), plus score deals on other Medela breast pumps on

The Honest Company : Get 40% of your first month of a diapers and wipes bundle with the code THANKS40 at checkout and take 30% off (exclusions apply) with the code BRIGHT30 at checkout on now to Dec 2.

Pipette Baby : Take 40% off sitewide through Nov 29 on and

Fridababy : Save 12% on the Basics Kit at

State Bags : Take 35% off sitewide from Nov 24 through Dec 1 and score a promo on initials embroidery on Nov 27.

Nested Bean : Take up to 50% off sitewide (some exclusions apply) until Dec 1 on

Coterie : These fragrance-free and sustainable diapers will be 25% off for all orders of $50 and over (including one-off and auto-renew) with the code THANKSBABY from Nov 26 to Nov 29 at

Tubby Todd Bath Co. : Take 15% off sitewide or 20% off orders $100 or more from Nov 26 to Nov 30 at

Updated September 2021

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