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The Best Baby Sales Happening Right Now (Other Than Amazon)

Amazon Prime Big Deal Days may be over, but major competing sales are still happening at Walmart, Wayfair, Naturepedic, Bugaboo and more.
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Updated October 2, 2026
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Amazon October Prime Day brought two days of major savings on October 6 and 7. But Amazon isn’t the only place to save this month. Plenty of parent-loved retailers are running sales of their own, with discounts on everything from strollers and baby carriers to feeding essentials, bedding, breastfeeding products and more.

Whether you’re stocking up on everyday baby essentials or getting a head start on holiday shopping, we’ve rounded up the best October Prime Day competing sales worth checking out now.

The Best Prime Day Competing Sales

Walmart

Walmart
Image: Walmart
Buying Options
Walmart|Price varies

Walmart’s fall deals event runs from October 5 through October 11, giving families another major sale to shop beyond Amazon’s October Prime Day event. Browse the retailer’s deals page for limited-time savings throughout the week.

Buy Now

Wayfair

Wayfair
Image: Wayfair
Buying Options
Wayfair|Price varies

Wayfair is rolling out major fall savings in early October, including up to 60 percent off during its five days of deals from October 5 through October 9.

Buy Now

Naturepedic

Naturepedic
Image: Naturepedic

Naturepedic is offering 15 percent off sitewide through October 12 with code FALL15. Plus, shoppers who purchase a twin mattress or larger can receive a free waffle blanket for a limited time.

Buy Now
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Bugaboo

ON SALE 20% OFF
Bugaboo
Image: Bugaboo
Buying Options
List: $1699.00 SAVE $339.80 (20%)
Bugaboo Donkey 6 MOON GREY|$1,359.20
List: $1099.00 SAVE $219.80 (20%)
Bugaboo Kangaroo Seat Complete MOON GREY|$879.20
List: $1349.00 SAVE $189.80 (14%)
Bugaboo Kangaroo Complete DARK CHERRY|$1,159.20

Bugaboo is offering 20 percent off select stroller systems and accessories. Highlights include savings on the Donkey 6, Donkey 6 Sibling Seat, Donkey 6 Twin Bassinet, Kangaroo Seat Complete and Kangaroo Complete, giving families a chance to save on stroller setups designed for growing families.

Buy Now

Kohl’s

Kohl’s
Image: Kohl’s
Buying Options
Kohl’s|Price varies

Kohl’s is offering 25 percent off during it’s 4-Day Sale from October 5 through October 8 with code TAKE25. Shoppers can take advantage of daily deals and free shipping with no minimum purchase.

Buy Now

Coop

Coop
Image: Coop
Buying Options
Coop|From $12

From October 5 through October 9, Coop Sleep Goods is offering 20 percent off their entire catalog of pillows, sheets and bedding. Shop items from their Original Adjustable Pillow to their Cotton Percale sheet sets. The brand stands behind their quality and comfort with a 100-day return policy on all goods.

Buy Now

Bamboobies

Bamboobies
Image: Bamboobies
Buying Options
Bamboobies|From $7.20

Bamboobies is offering 20 percent off with code THEBUMP20 through October 11. Parents can use our discount to save on the brand’s breastfeeding and postpartum essentials.

Buy Now

Primary

Primary
Image: Primary
Buying Options
Primary |From $6.25

Known for their bright and basic rainbow of colors for kids, Primary is offering 30 percent off sitewide from now through October 30. Save on everything from Halloween pajamas to everyday basics.

Buy Now

Ergobaby

Ergobaby
Image: Ergobaby
Buying Options
Ergobaby|From $134.25

Ergobaby is offering 25 percent off select favorites from October 4 through October 14. During the brand’s 48-hour flash sale on October 6 and 7, shoppers can save 30 percent on the Omni Classic and Omni Deluxe baby carriers.

Buy Now

Bodily

Bodily
Image: Bodily
Buying Options
Bodily|From $7

In honor of National Pregnancy and Infant Loss Awareness Month, Bodily is offering its Olive Branch Remembrance Bracelet for free from October 5 through October 8, with no minimum purchase required. The bracelet is designed as a meaningful way to honor a pregnancy or infant loss, whether recent or years ago, and the brand also offers a Pregnancy Loss Support Hub with medically validated resources for people navigating loss and those who want to support them.

Buy Now

Grownsy

Grownsy
Image: Grownsy
Buying Options
Grownsy|From $14.24

Grownsy is offering 25 percent off sitewide with code PDFALL25 through October 10, with select products up to 40 percent off. From bottle warmers to sterilizers, it’s a smart time to save on feeding essentials designed to make your routine with baby run a little smoother.

Buy Now

Casper

Casper
Image: Casper
Buying Options
Casper|From $499

Casper is stacking extra savings on top of its Family & Friends Sale right now. Save up to 25% on mattresses and 30 percent on bundles. If there’s one thing parents are always chasing, it’s better sleep!

Buy Now

Michelle Cabrera

ON SALE 13% OFF
Michelle Cabrera
Image: Michelle Cabrera
Buying Options
List: $259.00 SAVE $34.44 (13%)
Michelle Cabrera|$224.56

Michelle Cabrera is offering 20 percent off The Trio now through November 30 with code FALL20. The offer is limited to one use per customer.

Buy Now

Kindred Bravely

Kindred Bravely
Image: Kindred Bravely

Kindred Bravely’s Friends & Family event is here, with 30 percent off sitewide now through October 11 using code FRIENDS30. The brand’s biggest sale of the year includes best-selling maternity and nursing bras, though clearance items are excluded.

Buy Now
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