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20 Family-Favorite Brands Offering Big Saving Events This Week

Amazon Prime Day isn’t the only way to save. Check out these amazing sales from retailers like Chicco, Seraphine, Bugaboo and more.
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By Wyndi Kappes, Associate Editor
Updated July 15, 2024
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Image: Maskot | Getty Images

Amazon’s popular Prime Day Event is back with super savings July 16-17. While there’s plenty of well-deserved hullabaloo around the event there’s also plenty of other fan-favorite retailers who have risen to the occasion and are holding big sales of their own.

Score deep discounts on maternity favorites from Kindred Bravely, stock up for back-to-school at Maisonette or browse a variety of on-sale baby gear and fashion at Chicco, Walmart, Target and more. Whatever your shopping needs, from pregnancy to parenting and beyond, we’ve gathered together a list of brands hosting super sales that are worthy of your attention.

Best Amazon Prime Competitor Sales to Shop Now

A Best-In-Class Adaptable Car Seat

ON SALE 20% OFF
Chicco KeyFit 35 Infant Car Seat sale
Image: Chicco
Buying Options
List: $229.99 SAVE $46.00 (20%)
Chicco|$183.99

A 2023 Best of The Bump winner for Best Overall Infant Car Seat, Chicco's KeyFit 35 Infant Car Seat is beloved for its ability to grow with your little one from the first day coming home from the hospital to babies up to 32" tall and 35 pounds. Make sure to snag this easy-to-install car seat with LATCH connectors on sale for 20 percent off—plus free shipping—July 16 and 17.

Buy Now

Hospital-Grade Pumping On-The-Go

ON SALE 30% OFF
elivie breast pump on sale
Image: Elvie
Buying Options
List: $549.99 SAVE $165.00 (30%)
Elvie|$384.99

The Elvie Pump is touted as the smartest, quietest and smartest breast pump on the market. The slim in-bra design allows you to pump hands-free almost anywhere while the brand's new SmartRhythm settings allow you to customize your suction with four different rhythm options. Right now you can snag this 2023 Best of The Bump winner for 30 percent off, putting you one step closer to pumping in peace.

Buy Now

A Luxe Bassinet Stroller

ON SALE 15% OFF
bugaboo stroller
Image: Bugaboo
Buying Options
List: $1299.00 SAVE $194.85 (15%)
Bugaboo|$1,104.15

Features like a one-hand fold, extendable seat and smooth ride across almost an terrain make the Bugaboo Fox 5 Bassinet and Seat Stroller a favorite of celebrities like Meghan Markle and Sofia Richie as well as our Bump community. July 16-17 Bugaboo is offering 15 percent off the Fox 5 and 20 percent off select accessories.

Buy Now
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A Pregnancy Pillow Built to Beat Back Pain

ON SALE 9% OFF
Sleepybelly pregnancy pillow and pajamas
Image: Sleepybelly
Buying Options
List: $98.95 SAVE $9.89 (9%)
Sleepybelly|$89.06

Struggling with back pain? Sleepybelly's Pregnancy Pillow is designed to help soothe away the pain. The adjustable pillow comes with three pieces: a long pillow for back support, a smaller side wedge to support your belly and a second side wedge to go in between your knees. Together, this triumphent trio—on sale for 10 percent off with code THEBUMP1O—will help you get your aching back in just the right position for the healing sleep you need.

Buy Now

A Nausea-Fighting Prenatal

ON SALE 20% OFF
bird & be prenatal vitamins
Image: Bird&Be
Buying Options
List: $36.00 SAVE $7.20 (20%)
Bird & Be|$28.80

If you are deep in the throes of morning sickness but are still looking for a way to keep your prenatal down, The Gentle Prenatal from Bird & Be might be just what you need. Currently 20 percent off for Bump readers with the code THEBUMP20, The Gentle Prenatal is packed with the essentials like Folic Acid, Methylated Folate (5-MTHF), B12, DHA, Iron, Vitamin C and Choline, this prenatal also features a higher dose of B6 to help support fetal development and prevent nausea.

Buy Now

Sales on Baby Gear

Bugaboo

Beloved by celebrities and everyday parents alike, the premium baby gear brand Bugaboo is offering 15 percent off its Fox 5 bassinet and seat stroller, and 20 percent off select accessories, during its Summer Sale event on July 16-17 at Bugaboo.com.

Chicco

The baby gear brand known for its reliable strollers and car seats is offering 20 percent off car seats, plus free shipping during its summer travel sale at Chicco.com.

Nanit

The smart baby monitor brand is offering a special discount to Bump readers through the end of July. Get 20 percent off any full-priced item using code PLAN20 at Nanit.com.

Sales on Kids’ and Baby Apparel

Maisonette

Now through July 23, popular family brand Maisonette will offer up to 70 percent off brands like Little Unicorn, Gigi Knitwear, Pip & Henry and more during its End of Season sale. Plus, add 20 percent off sitewide with the code EXTRA20 at Maisonette.com.

Petite Revery

Petite Revery is a charming children’s clothing brand known for its whimsical designs and eco-friendly materials. Get up to 50 percent off sitewide during the brand’s summer sale through July 31 at PetiteRevery.com.

Janie & Jack

The high-end children’s clothing brand is giving shoppers up to 60 percent off over 1,300 items during the must-see sale. Plus, for a limited time get an additional 20 percent off and free shipping at JanieandJack.com.

Carter’s

The beloved baby and toddler clothing brand is offering 50 percent off tops, shorts and more as well as 70 percent off clearance for a limited time at Carters.com.

Sales on Maternity Apparel, Pumps and More

Seraphine

The 2023 Best of The Bump winner for Best Overall Maternity Brand, Seraphine provides great maternity wear at a fraction of the cost. During the brand’s Bump Sale you can get up to 70 percent off summer favorites at Seraphine.com.

Kindred Bravely

For the softest maternity bras, loungewear and more, head to Kindred Bravely. Get up to 50 percent off beloved basics like the Minimalist Hands-Free Pumping & Nursing Bra or the Henley Maternity One Piece Swimsuit for a limited time at KindredBravely.com.

Ingrid & Isabel

Ingrid & Isabel offers stylish and comfortable maternity clothing. Now through July 17, during the brand’s ultimate summer sale take 30 percent off sitewide at Ingrid+Isabel with the code HOTSTUFF at IngridandIsabel.com.

Willow

Known for their low-profile in-bra pump, Willow is offering 30 percent off all pumps and up to 50 percent off accessories for a limited time at OneWillow.com.

Elvie

This beloved portable pump brand is offering up to 35 percent off sitewide during its Prime Day sale. Get 25 percent off the Elvie Pump with personalized suction and 35 percent off the hospital grade, hands-free Elvie Stride at Elvie.com.

Bird&Be

Bird&Be is a fertility wellness brand offering personalized vitamins and supplements to support individuals on their reproductive health journeys. July 16-17 you can use the code THEBUMP20 to get 20 percent off any one-time or first-month subscription purchases at BirdandBe.com.

Sleepybelly

Sleepybelly is known for its innovative and comfortable sleep solutions designed to support expectant mothers and ensure a restful night’s sleep. Right now get 10 percent off the brand’s award-winning pregnancy pillows with the code THEBUMP10 at Sleepybelly.com.

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Sales for the Whole Family

Nordstrom

Whether you are looking to outfit the whole family in the latest looks, want to snag the latest kitchen must-have or seeking to score much-needed baby gear, Nordstrom has it all during their annual Anniversary Sale. We’ve rounded up the best deals on brands like Nuna, Baby Jogger, Dagne Dover so you don’t have to go digging here.

ASOS

ASOS sells apparel and accessories for kids, men, women and even features maternity wear. The retailer is offering 20 percent off “almost everything” right now with the code SPEEDY at ASOS.com.

Best Buy

The retail tech giant is celebrating Black Friday in July. Now through July 17, save big on laptops, earbuds, smart products and more at BestBuy.com.

Sales for The Home

Rookie Humans

Rookie Humans creates whimsical and beautifully illustrated crib sheets and baby essentials, transforming everyday baby moments into magical experiences. Now through the end of July, enjoy 20 percent off sitewide using the code SUMMERSALE at checkout at RookieHumans.com.

Casper

Parents could always use a good night of sleep! Get up to 30 percent off sitewide during the brand’s prime time sale at Casper.com.

Cozy Earth

July 16-17 score 35 percent off this bedding and adult sleepwear brand with code THEBUMPBABY at CozyEarth.com.

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