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SNOO Sale: Get the Smart Bassinet New Parents Swear By For 20% Off
The SNOO sale returns this Labor Day, and for a limited time, you’ll be able to score some seriously impressive discounts. Happiest Baby, the brand behind the SNOO Smart Sleeper Bassinet, is offering 20 percent off sitewide from September 3rd through September 7th. During this time, you’ll be able to snag the SNOO Smart Sleeper Bassinet for $1,356 (originally $1,695) or a certified pre-loved SNOO for just $956 (originally $1,195).
Rentals will also be offered at an incredible rate as a part of the Labor Day SNOO Sale. The six-month SNOO rental will be knocked down to just $399. That’s just over $2 a day. Given that many babies transition to a crib at six months, that’s certainly an option worth exploring.
Of course, sitewide means sitewide; there are several other popular items getting the 20 percent off treatment for the SNOO Sale. Accessories like bassinet sheets, the SNOO Sleep Sack and white noise machines will also be discounted. Parents curious to try the SNOO swaddle can enjoy some nice savings on the Sleepea 5-Second Baby Swaddle as well.
Shop the Labor Day SNOO Sale now at Happiest Baby.
Exclusive offer from The Bump: As an added bonus, The Bump readers can take an additional $15 off orders of $149 or more through September 30 using the code BUMP15 at checkout.
In this article:
What is the SNOO?
How does the SNOO work?
Frequently asked questions
What Is The SNOO?
- Automatic soothing features
- Keeps babies safely positioned on backs
- Easy-to-use app for sleep tracking and more
- Weaning mode for smoother crib transition
- Several purchase options available (buy/rent, new/used)
- Expensive at full price
- Must be plugged into electrical outlet
So, what is the SNOO? To put it plainly, it’s a smart bassinet, meaning it has intelligent features that can respond to baby’s movements and cries. The first of its kind, it was developed by acclaimed pediatrician Dr. Harvey Karp, alongside a team of MIT-trained engineers, who worked to create a baby bed that was smarter and safer than traditional bassinets. At the time of its launch in 2016, it was the first of a new industry, and it continues to set the standard for many of the smart bassinets on the market today.
Its key features, like swaddling, swaying, and shushing, were designed to create a calming sleep environment that mimics the womb. When baby fusses, the SNOO responds with automatic sound and motion. The secure swaddle also keeps baby positioned on their back–one of the most important aspects of safe sleep for babies. Other standout features include breathable mesh walls for air flow, four levels of comforting sound and motion and a premium motor that offers quiet reliability.
Dimensions (with legs): 35.75” (L) x 19” (W) x 31” (H) | Weight: 38 lbs. | Weight capacity: 25 lbs.
Our community says:
My baby definitely slept more and better with this bassinet, sleeping longer than previously. – Shawna C., mom of a 6-week-old
As a mom it is sometimes hard to know when to let your baby cry a couple of seconds and when to jump up and get them immediately. The tracking features reassured me that he could sleep longer stretches of time. – Caitlin H., mom of a 1-month-old
How Does The SNOO Work?
Like many new moms, I spent countless 3 a.m. wakeups frantically scrolling in the desperate search for ways to calm my baby and get him (and me!) back to sleep. And, like many new moms, I came across the 5 S’s, a strategy created by sleep expert Harvey Karp:
- Swaddle: Wrap baby tightly with their arms straight at their sides.
- Side/stomach position: Hold your baby in your arms on their side or stomach.
- Shush: Make gentle “shh” sounds or use a white noise machine.
- Swing: Small, quick swinging motions can help settle a crying baby.
- Suck: When all else fails, offer baby a pacifier or breast.
Together, the five S’s are a technique that can help soothe crying babies and ease them back to sweet, sweet sleep. Swaddling baby into a tiny burrito of cuteness can recreate that snug, womb-like space that is still so familiar to newborns. Shushing sounds and quick swinging motions can elicit these same comforting feelings, all of which the SNOO does for you.
The SNOO, created by Karp’s company, Happiest Baby, automates several of the S’s. You swaddle baby in their SNOO Sack, lay them into the bassinet and secure the safety clips. Once baby’s in place, the SNOO’s smart cry detection senses when baby is starting to fuss or cry and kicks into action with soothing motion and shushing noises.
That might sound like it takes a lot of work to put baby down for the night, but Happiest Baby promises an extra hour or two of sleep a night. (And you can see how well it worked for our product testers in our full SNOO review.
In those early newborn days, I can’t tell you how often I was told the importance of letting my baby “self-soothe,” and the SNOO is no different. It waits a few seconds, giving baby the chance to settle themselves, but if crying continues, the SNOO starts to gently rock while playing white noise, ever-so-slightly cycling through a handful of speed and volume levels until fussing stops. Parents are alerted via the app after several minutes of continued crying, ensuring baby gets changed, fed or more cuddles as needed.
SNOO Smart Sleeper pros:
With its ability to mimic what parents can do, it’s no surprise that the SNOO is so popular. Below are some of the top reasons that this smart bassinet continues to get so much praise.
- Impressive automatic soothing: The SNOO can soothe, and it does this well. So well that it earned a Best of The Bump Award for its effectiveness.
- Secure swaddle: Keeps babies safely sleeping on their backs so reliably that the SNOO received the FDA De Novo Authorization and is classified as a medical device.
- More sleep: Automated soothing features prevent parents from having to get out of bed for every wake, giving back up to two hours of sleep per night, according to Happiest Baby.
- Intuitive app: The easy-to-use app offers both free and premium subscriptions that allow for tracking, remote control, alerts and more.
- Weaning mode: This premium app feature helps babies transition to a still crib by relying less on the movement side of its soothing features and more on sound.
- Multiple buy options: Parents can buy a new or certified pre-loved SNOO, with rental plans also available, providing more flexibility to suit a range of budgets.
- Sleek, modern aesthetic: The combination of white mesh and wood paneling creates a clean, minimalist feel that works well with any bedroom decor.
We eventually caved and rented the SNOO because I was getting maybe 3 hours of sleep a night and just couldn't function. The SNOO was a lifesaver. We got it out of desperation and I'm glad we did. [My son] went from waking every 1.5 hours to every 3-4. – scaredunprepared, The Bump forum member
SNOO Smart Sleeper cons:
Of course, all of these features come at a cost:
- Higher price point: Like all smart bassinets, the SNOO is a much bigger investment than a standard bassinets.
- Stationary use: The SNOO needs to be plugged in whenever in use; this may limit the bassinet’s positioning in the bedroom, which is especially important during baby’s first few months. And when you take the higher weight into account, this isn’t a bassinet you’re likely to move from room to room.
- Potential reliance on smart features: In our research, we found that some parents worry their baby could grow reliant on the SNOO’s soothing features, preventing them from learning how to self-soothe.
- Mesh sides appear more opaque: While they do offer breathability, the SNOO’s mesh sides aren’t transparent as with other bassinets, making it harder for parents to see baby from their bed.
If I were to change anything it would be to use batteries and not a cord, and that the original price is a little high. A good sale and I would purchase for sure! – Shawna C., The Bump product tester and mom of a 6-week-old
Frequently Asked Questions
How much is a SNOO?
Pricing for the SNOO bassinet varies depending on whether you’re renting or buying. If it’s the latter, it varies again based on whether you’re purchasing new or certified pre-loved. The original, non-sale price of a new SNOO is $1,695, and $1,195 for a certified pre-loved option. To rent, payment plans began at $159 per month, plus a reconditioning fee.
Can I buy a used SNOO?
Absolutely! Certified pre-loved SNOOs can be purchased directly from Happiest Baby. While you may be able to buy a used SNOO elsewhere, purchasing through Happiest Baby is the only way to guarantee a full safety inspection and complete sanitization of your second-hand SNOO.
Can I rent a SNOO?
Happiest Baby also offers parents the opportunity to rent the SNOO directly from the manufacturer. Every SNOO rental undergoes a rigorous reconditioning process, which guarantees its safety and cleanliness. Rentals also offer a flexible, environmentally sound option without a hefty upfront cost. A standard SNOO rental costs $159 per month, or about $5 per day.
What is the SNOO weight limit?
The maximum weight limit for babies using the SNOO Smart Sleeper Bassinet is 25 pounds. Like most bassinets, the SNOO can be used until your little one reaches that weight limit, turns 6 months old or begins to roll over. Once any of these milestones are reached, it’s time to transition baby out of the SNOO and into the crib. A week or two before this transition, parents with premium app access (included with SNOO rentals and purchases made directly from Happiest Baby) can activate weaning mode. This mode relies less on movement and more on sound, allowing your baby to get used to sleeping in a still bed.
About the writer:
Maura O’Malley is the content production senior associate for The Bump, where she connects parents and parents-to-be with the best products for their families. As a mom who was nap-trapped for six straight months, she is always dreaming up new ways to help parents get some precious sleep of their own. Through her extensive research, she aims to find those indispensable items that you’ll actually use, especially as it pertains to shut-eye–because it’s just not as simple as sleeping when the baby sleeps.
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