The Best Baby, Mom and Family Sales to Shop Over MLK Weekend

This year’s first holiday weekend has arrived and with it, the chance to celebrate and educate yourself about the life and legacy of civil rights leader Dr. Martin Luther King Jr. While you are enjoying your long weekend, take advantage of some of these top retailer’s best sales on everything from baby gear to kid’s toys, maternity wear and more.

MLK Day Sales on Baby Gear and Products

Image: Happiest Baby

Happiest Baby

In celebration of the new year Happiest Baby is slashing prices on its cult-favorite product, the SNOO. Right now, parents can rent the Smart Sleeper at a 58% discount for six months—an all-time low—with monthly payments of $66 and a total six-month cost of $399 at HappiestBaby.com.

Baby Brezza

Save time and money with 20% off Baby Brezza products perfect for formula and baby food prep, bottle washing and sterilizing, diapering and more. Get this amazing deal on products sitewide during the brand’s winter sale at BabyBrezza.com.

Chicco

Chicco makes high-quality baby gear from award-winning car seats to beloved strollers. Now through January 26, the brand will be offering 25% off sitewide, plus free shipping, at ChiccoUSA.com

Nanit Pro

Nanit offers smart baby monitors and other products that help baby (and you) sleep peacefully. Now through January 20, take up to $75 off a Nanit baby monitor during and $100 off a camera bundle during sleep week. Shop the HSA and FSA friendly baby monitor at Nanit.com.

Skip Hop

Score baby essentials from bath helpers to diaper bags and toys during SkipHop’s Winter Wipeout. The brand is offering 40% off select items now through January 20 at SkipHop.com.

MLK Day Sales on Kid’s and Baby Apparel

Image: Janie and Jack

Janie and Jack

The high-end children’s clothing brand is celebrating its End of Winter sale with 20% off sitewide and 70% off all sale items at JanieandJack.com.

Hanna Andersson

Get up to 30% off Hanna Andersson’s fan-favorite baby, kids and matching family pajamas now through January 20. Starting January 18, get an extra 25% off sitewide with the code YAY25 at HannaAndersson.com.

Babiators

Delve into a savings mystery with Babiators. Now through January 20, the durable kid’s sunglasses brand is giving shoppers the chance to save up to 65% on stylish new shades. Simply choose your style (boy, girl or gender-neutral), size (0-2 years, 3-5 years or 6+ years) and price ($10/Originals or $20/Polarized) and prepare for a special surprise. Shop now at Babiators.com

Carter’s

Take advantage of Carter’s Winter Clearance week to stock up on layer-friendly tops and bottoms starting at just $2.99. The brand is also offering 50% off Valentine’s Day and up to 70% off shoes at Carters.com.

Gymboree and The Children’s Place

Prep for winter and spring with up to 60% off everything and 75% off sale items. Plus, score savings on special events like 60% off Valentine’s Day clothing and 30% off St. Patrick’s Day attire at Gymboree.com.

Monica + Andy

Known for their adorable kids and baby apparel, get 70% off clearance and 40% off Disney Princess and Pixar Toy Story Collections for a limited time at MonicaandAndy.com.

Stride Rite

Stride Rite specializes in high-quality, supportive footwear for babies, toddlers and children, designed to promote healthy foot development. Now through January 21, parents can score 25% off all clearance at StrideRite.com.

MLK Day Sales for Mom

Image: Willow

Willow

Known for their low-profile in-bra pump, Willow is offering 25% off sitewide and free shipping in honor of its 8 year anniversary at OneWillow.com.

Seraphine

The 2024 Best of The Bump winner for Best Overall Maternity Brand, Seraphine provides great maternity wear at a fraction of the cost. During the brand’s Biggest Ever sale you can get up to 70% off at Seraphine.com.

Kindred Bravely

For the softest maternity bras, loungewear and more, head to Kindred Bravely. Get 25% off bras and deals on underwear bundles during the brand’s semi-annual sale at KindredBravely.com.

Elvie

This beloved portable pump brand is offering up to 35% off smart tech from the Elvie Pump with personalized suction to the hospital grade, hands-free Elvie Stride at Elvie.com.

ThirdLove

The intimates brand is offering up to 30% off sitewide at ThirdLove.com.

MLK Day Sales for The Whole Family

Image: Wayfair

Wayfair

January 17-22 save up to 40% on everything from rugs to furniture, organizers, decor and more at Wayfair.com.

Casper

Parents could always use a good night of sleep! Get 20% off mattresses and up to 25% off everything else during the brand’s cozy season sale at Casper.com.

Crocs

Catered to your comfort, buy two pairs and take 30% off, plus 30% off accessories January 17-21 at Crocs.com.

MixBook

Now through January 20, Mixbook is offering customers up to 50% off almost all of its personalized photo books. Use the code CREATE25 when checking out at MixBook.com.