Cardi B Claps Back at Feeding Stigma and Stands Up for Parents’ Rights

If you’ve seen Cardi B in the headlines—or even just heard her music—you know she doesn’t sugarcoat anything. Subtlety? Never her style. Now, as she prepares to welcome her fourth child, the rap icon is using her signature fire to stand up for parents and call out the BS once and for all.

The powerhouse rapper just announced her first partnership with a baby brand and her new role as Bobbie’s Chief Confidence Officer. The title may be honorary, but the work the I Like It artist will be doing for the transparent, to-your-door formula brand is anything but. As CCO, Cardi will focus on two key goals: highlighting systemic failures—like the lack of paid leave and the maternal health crisis—that impact parents, and dismantling stigma around feeding choices.

This isn’t an ordinary brand partnership, either. Starting today, fans can call 732-QQ-CARDI to share their personal stories, which will go straight to lawmakers through Bobbie’s advocacy arm, Bobbie for Change. Eight callers will even receive three months of paid leave, mirroring the proposed Family Act’s $580 monthly benefit.

Bobbie for Change will also donate a total of $75,000 to three long-term partner organizations driving change for parents: Paid Leave for All, BirthFUND and 4Kira4Moms.

“Parents don’t need side eyes and judgment, they need real talk, real support, and real answers. No one understands this better than the moms at Bobbie. And I’m f***ing proud to join them in this campaign,” Cardi said. “As parents, we’re raising the future generation, we’re feeding babies, and we don’t necessarily have all the answers. So we need a boost of confidence and a society that’s got our back with support structures like paid leave and safe births for all parents.”

Beyond advocating for systematic change, Cardi and Bobbie are also opening up the conversation around feeding. The campaign’s main message brings together Cardi and four real and iconic Bobbie parents—Madison LeCroy, Sophia Roe, Blake McGrath and Carmen Aub—who get answers to their real parenting questions without an ounce of judgment. The videos will run across streaming TV, digital media, YouTube and even in a Times Square billboard takeover.

“Cardi embodies the unapologetic confidence and realness that parents need right now,” said Laura Modi, CEO and Co-Founder of Bobbie, and mom of four. “We know that feeding with confidence is so much more than the quality of your formula – it’s about fighting for the rights that help parents thrive in this country. Bobbie has always stood for more than powdered milk and we couldn’t be more proud to join forces with Cardi as we continue to rally for paid leave for all, safer births, and upleveled nutritional standards that all American parents and their babies deserve.”

See the campaign and learn more about Cardi’s new role as Chief Confidence Officer at HiBobbie.com. Plus, first-time subscribers can get 15% off with code BOBBIEBUMP15.