New #MamaPromise Campaign Actively Works to Support Breastfeeding Moms

In the postpartum period (and after), support from the mother’s community is essential.
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profile picture of Nehal Aggarwal
July 30, 2020
mom breastfeeds baby with support of friend
Image: Getty Images

In honor of Breastfeeding Awareness Month in August, Lansinoh, a company that provides breastfeeding products and resources, is launching its new #MamaPromise campaign.

The campaign, which will launch in 21 countries, will start on August 1 and run throughout the month. It aims to build awareness around the critical need to support breastfeeding moms. Their research shows that breastfeeding moms are much more likely to meet their goals when supported by their family, healthcare providers, workplace and community.

Image: Lansinoh

Lansinoh will be providing educational content and support throughout the month on its social platforms, while also encouraging people to pledge their support to the expecting or new moms in their lives by making a #MamaPromise. These promises can range anywhere from, “I will make you a home cooked meal and bring them to you,” to “I will like every picture you post of your baby—even if there are several!”

Image: Lansinoh

“The three months after birth are often called the Fourth Trimester, and during this period, one in five new moms will experience a mental health issue,” Kevin Vyse-Peacock, CEO of Lansinoh, said in a press release. “Moms are navigating hormonal changes, sleep deprivation, and their own physical recovery while breastfeeding their baby around the clock. This is why support from the mother’s community is essential. The challenge is that people want to help, but often don’t know how; Mama Promise aims to help show the way.”

To learn more about how the campaign works and how you can get involved, visit

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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