Elvie's New Campaign Involves “Floral Breast” Installations in NYC
This week, Elvie launched their #LiveYourBreastLife campaign—and they did it with three amazing “floral breast” installations around New York City.
Elvie, a FemTech company dedicated to empowering women and making their lives easier with innovative products, partnered with florist and new mother Rawan Rihani of Aurora Botanica to create the 4-foot, custom-designed installations. They can be found in popular New York City locations that signify women’s empowerment, such as the new Women’s Rights Pioneers Monument in Central Park.
The goal? To encourage the women of NYC (and around the world) to #LiveTheirBreastLives. “Breastfeeding is one of the amazing things that women’s bodies can do–and it’s time to start celebrating that in public,” Tania Boler, founder and CEO of Elvie tells The Bump. “At Elvie, it’s our mission to uplift women at every stage of their lives, including motherhood, and empower them to feel safe, comfortable and confident throughout life’s messiest moments.”
The campaign not only aims to help women feel proud of their bodies and erase any stigma regarding breastfeeding in public, but also celebrates the October 7 launch of two upcoming products from Elvie, both of which will be designed to improve the lives of breastfeeding moms.