Elvie's New Campaign Involves “Floral Breast” Installations in NYC

“Breastfeeding is one of the amazing things that women’s bodies can do–and it’s time to start celebrating that in public.”
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September 29, 2020
femtech brand elvie creates floral breast sculptures installed in central park
Image: Elvie
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This week, Elvie launched their #LiveYourBreastLife campaign—and they did it with three amazing “floral breast” installations around New York City.

Elvie, a FemTech company dedicated to empowering women and making their lives easier with innovative products, partnered with florist and new mother Rawan Rihani of Aurora Botanica to create the 4-foot, custom-designed installations. They can be found in popular New York City locations that signify women’s empowerment, such as the new Women’s Rights Pioneers Monument in Central Park.

Image: Elvie

The goal? To encourage the women of NYC (and around the world) to #LiveTheirBreastLives. “Breastfeeding is one of the amazing things that women’s bodies can do–and it’s time to start celebrating that in public,” Tania Boler, founder and CEO of Elvie tells The Bump. “At Elvie, it’s our mission to uplift women at every stage of their lives, including motherhood, and empower them to feel safe, comfortable and confident throughout life’s messiest moments.”

The campaign not only aims to help women feel proud of their bodies and erase any stigma regarding breastfeeding in public, but also celebrates the October 7 launch of two upcoming products from Elvie, both of which will be designed to improve the lives of breastfeeding moms.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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