Peanut, the app known as “Tinder for Moms,” has long been about building your mom-tribe. It also recently garnered attention for its open apology to Megan Markle. Now, it’s expanding its scope to reach women who are trying to conceive.
Late last week, the app launched Peanut TTC. While the user experience will follow the existing Peanut model (swipe to connect, chats, groups, etc.), the onboarding journey will be different in an attempt to respect the privacy and sensitivity around a woman’s fertility journey. Peanut TTC users can engage with separate network of women, allowing them a safe space to discuss individual experiences and ask questions.
According to the CDC, approximately 12 percent of women aged 15 to 44 deal with fertility issues. Plus, research shows that women experiencing fertility issues more frequently report decreased quality of life due to factors such as anxiety, loneliness and depression. With Peanut TTC, Kennedy hopes to provide an outlet for women to share their experiences.
“We want to shine a light on an often silent struggle,” Michelle Kenndey, Peanut’s founder and CEO said in a release. “Providing a safe, inclusive space for women to discuss fertility is a natural progression for our brand as we continue to support women throughout each life stage. No woman should ever feel lonely, isolated or muted on such an important issue.”