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Target's New Discount Brand for Household Products Is a Dream Come True

The brand boasts a collection of everyday products that are effective, stylish and unbelievably affordable, with most items under $2.
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By Stephanie Grassullo, Contributing Writer
Published October 9, 2018
target launches new brand smartly, all products are under $2
Image: Courtesy Target

Target is constantly giving us more reasons to love it.

Its latest venture, Smartly, introduces a new essentials and personal care brand designed for the budget-conscious and space-constrained shopper. The line features more than 70 everyday items—an all-purpose cleaner, body lotion, paper plates and razor blades—with most items less than $2.

Image: Courtesy Target

The company saw a void in the market for lower-priced options for household products, and made it its mission to create a line with everyday essentials and personal care items. The store claims Smartly products cost approximately 70 percent less than similar products from national brands.

Smartly items also feature unique packaging and designs. The cheeky wording on each product was carefully thought out and created with its shoppers’ personality in mind. Take its dishwasher powder, which reads, “does the dirty work.” And laundry detergent, which “whitens and brightens”.

Image: Courtesy Target

Another perk of Smartly is you can enjoy the affordability of “bulk-shopping” without buying in bulk. Products are sold as single items or small multi-packs, making them inexpensive and requiring little storage.

The brand will start to hit stores on Oct. 14, with new products rolling out through early 2019. Prices range from $0.59 to $12, with most items less than $2.

In case you need another reason to take a trip to Target, Chrissy Teigen also recently launched an amazing new cookware line at the store.

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