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How This Screen-Free Kids’ Brand Is Promoting Mindfulness in Young Kids

Because we could all use some more mindfulness after this past year—including young kids.
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profile picture of Nehal Aggarwal
Published
May 19, 2021
Little girl holds her mom's hand as they walk outside.
Image: Kristen Curette & Daemaine Hines

Created by dads Patric Faßbender and Marcus Stahl, tonies is a screen-free audio entertainment system that aims to bring back imagination in its purest form. Their Toniebox, designed for kids aged 3 and older, uses little figures called tonies that are placed on the box and can narrate stories, adventures and much more. Plus, it even comes with a safety app that allows parents to adjust settings like volume and access to content rights. Now, in honor of Mental Health Month, the brand is collaborating with GoNoodle to help teach kids’ mindfulness.

GoNoodle was created by child development experts and aims to help kids channel their energy and practice mindfulness in a healthy way through dynamic content. Together, GoNoodle and tonies have launched the Mindfulness Starter Set. It includes a creative tonie that can store and play up to 90 minutes of custom content including songs or even your own narrated stories. It’s also filled with 35-minutes of GoNoodle’s signature mindfulness and movement songs, including Rainbow Breath, Melting, and a brand new Squatchy Nap Time Story.

“As screen-time has increased over the past year at home and within the classroom, parents and teachers across the country struggle with finding screen-free alternatives to keep kids entertained,” KC Estenson, CEO of GoNoodle, said in a press release. “Our partnership with tonies offers kids a fun, new way to GoNoodle—with different movement and mindfulness activities, classic songs they know and love, and new content.”

“At tonies, we are huge fans of GoNoodle, as we have a common mission to provide healthy entertainment options for children, families and educators everywhere,” said Christoph Frehsee, tonies USA President. “We are delighted to be the screen-free extension of GoNoodle’s trademark ‘good energy.’ Practicing mindfulness is incredibly important, especially for kids today, and there is no better partner to help us bring the best meditation content to households and classrooms nationwide.”

The set is now available for purchase at GoNoodle.com and tonies.com for $99, while supplies last.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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