2025's Hottest Toys for Babies and Toddlers, According to Toy Insider

Is there anything more essential than baby’s first stuffy? Popular plush maker GUND’s Peeki the Puppy is a super-soft buddy that plays peek-a-boo, sings, and sparks giggles while encouraging sensory play and interaction. With volume control and auto-off features, it’s the perfect cuddly gift for babies 6 months and up.

The Build-A-Buddy Activity Board lets little ones drill, build and play while strengthening problem-solving, fine motor skills and hand-eye coordination. With chunky pieces, moving gears and a portable case, it’s fun at home or on the go for ages 18 months and up.

Narrated by Ms. Rachel herself, the Spin Along Learning Wheel is thoughtfully designed to support early milestones like color and animal recognition. With three interactive modes, learning prompts and a wheel that encourages fine motor skills, it’s a fun, skill-building toy for ages 1 to 2.

This 15-piece set lets kids stretch, pop, and mix dinos into endless combinations while building fine motor skills, imagination and sensory play. Featuring five prehistoric pals and a compact, travel-ready design, it keeps kids 2+ busy and creative on the go.

The Connetix Glitter Tiles Set adds sparkle to play with rainbow and pastel tiles featuring ultra-fine, iridescent glitter that shines from every angle. With a mix of squares and triangles, plus an inspiration book full of creative ideas, kids can build shimmering castles, bridges and more while exploring STEM skills, storytelling and open-ended play.

The Imaginext Ultimate Action Chomp T. rex roars to life with lights, sounds, chomping jaws, and launchers for nonstop Jurassic World–inspired fun. Standing 18 inches tall, this action-packed dino includes human and dino figures, projectiles, and interactive modes that spark imagination and fine motor skills for kids ages 3 and up.

The ABC & Spelling Pop Keyboard makes early learning fun with LED lights, sensory popping keys and three grow-with-me modes that teach letters, spelling and over 100 words. With durable word cards, built-in storage and an optical reader that lights up the right keys, kids can build confidence in ABCs, colors and spelling.

Little Bluey fans are invited to step into the kitchen with 15 realistic accessories, detailed utensils and reusable Make-It! Mix for creating pretend pavlova and more. Complete with a recipe card for easy-to-follow play, this tactile set sparks creativity and teaches basic cooking steps.

In Don’t Flush the Fish, players take turns scooping colorful fish from the bowl and balancing them on toilet paper without making it tear. With silly toilet-themed play, bright fish pieces and easy rules, this laugh-out-loud game is perfect for 2 or more players ages 4 and up.