These Are the Toy Insider’s 10 Hottest Toys of 2021

With more people shopping online and continued pandemic-related delays, it may not be a bad idea to start the holiday shopping early this year!

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By Nehal Aggarwal, Editor

Updated September 23, 2021

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Image: Getty Images

It may seem like summer just ended, but the holiday season will be here before we know it. It may still be early, but many people are already getting into the holiday spirit. After all, with most people shopping online and pandemic-related shipping delays, it may not be a bad idea to start organizing and checking off the holiday shopping early this year. To help, The Toy Insider just released their hottest toys of 2021.

The list, part of the organization’s 16th annual holiday gift guide, focuses on screen-free fun and toys that promote diversity, sustainability and are affordable.

“While we always recommend shopping early to avoid disappointment, this year brings a unique challenge. Due to supply chain disruptions across all categories of consumer products, it is impossible to predict if or when particular toys will be restocked once they sell out. If you’ve got a wishlist full of must-have toys, it’s never too early to begin shopping,” Laurie Schacht, chief toy officer at The Toy Insider, said in a press release. “We reviewed thousands of toys all year long to ensure this year’s guide features the best toys that reflect a diverse set of interests, from engaging interactive pets to toys that inspire kids’ imaginations and fun games and activities that bring the whole family together.”

Below, their most-wished for toys in 2021, broken by age group.