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The Search for the 2024 Gerber Baby Has Officially Begun

The 2024 Gerber Baby will win $25,000, a year's supply of Gerber products and prizes from UPPABaby, Little Tikes and more. Learn how to enter your little one here.
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By Wyndi Kappes, Associate Editor
Published May 3, 2024
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Image: sirtravelalot | Shutterstock

Gerber has officially launched this year’s Gerber Baby Photo Search. In celebration of the program’s 14-year anniversary, the beloved baby food brand will be recognizing not just one winner as the 2024 Gerber Baby but also 10 additional babies for how their photos represent the many moments, big and small, that make a baby’s first years so special.

“The love that parents have for our little ones is indescribable. We can’t help but marvel at each tiny achievement, and we are so proud to offer nutritious food specially crafted for babies to help fuel their development every day,” Angela Madlangbayan, the Vice President of Marketing at Gerber, said in a press release announcing the initiative. “This year’s Photo Search gives parents a platform to applaud every one of baby’s moments, from big milestones to everyday joys. We are excited to find and celebrate not only our next Gerber Baby, but also more little ones and their families to further our goal of supporting parents and caregivers who are nurturing the next generation.”

Also new this year, the photo selection committee will be made up of just Gerber employees and the parents of previous Gerber Babies. They are looking for photos that capture inchstones, which are the sweet, small moments that make a baby’s first years extra special. The inchstone moments include Sleepy Moment, #GRWM Moment, On-the-Go Moment, New Food Moment, Playful Moment, Treat Yourself Moment, Cozy Moment, Little Bestie Moment, Steppin’ Out Moment and #GrowWithLove Moment.

Ten inchstone winners will win a $500 Gerber.com gift card and apparel from Gerber Childrenswear, plus exciting prizes from partners like CeraVe, Motherhood Maternity and UrbanStems. The overall winner will receive the title of 2024’s Gerber Baby, a $25,000 cash prize, a new wardrobe from Gerber Childrenswear, a year’s supply of Gerber products and prizes from UPPABaby, Little Tikes and more.

Gerber has also renewed its partnership with March of Dimes this year, an organization dedicated to maternal and infant health programs, to make a difference in the lives of families. Gerber will make a matching monetary donation of the winning baby’s cash prize to support March of Dimes’ incredible initiatives.

So, how can you get in on the action? Now through May 24, you can visit Gerber’s website and submit a photo of your little one’s best inchstone moment. Babies 0-48 months are eligible for entry and there’s no cost. For more information on entry criteria and requirements, visit photosearch.gerber.com.

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