Parents Will Search for Positivity and Calm in 2022, Pinterest Says

Parents Will Search for Positivity and Calm in 2022, Pinterest Predicts

After two years of dealing with the challenges of an ongoing pandemic, parents and parents-to-be are looking for the bright spots.
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profile picture of Nehal Aggarwal
December 18, 2021
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Image: Crystal Marie Sing

Pinterest has revealed its predictions for 2022—and like Etsy’s Year in Review and Shutterstock’s Color Trends, it’s finding that in the upcoming year parents and parents-to-be will look for joy wherever they can, especially given the ongoing challenges of the pandemic.

Pinterest’s report laid out predictions across several categories, including beauty, fashion, celebrations, home and more, but the one overarching theme was the search for positivity and calm. In keeping with the theme, the brand found that celestial-inspired celebrations rose significantly over the past year. They found that interest in:

  • Sunshine baby shower themes increased by 110 percent
  • Sun-themed birthday parties tripled
  • Star-themed parties and moon-themed decorations grew by 140 percent

Along with celestial-themed celebrations, Pinterest found that many are also celebrating the sadder moments in their lives that mark milestones or open new chapters. These include adoptions that fell through, break up parties and empty nest photoshoots. The platform found interest had increased in:

  • Adoption party themes by 30 percent
  • Divorce party ideas by 55 percent
  • Empty nest photoshoot by 40 percent
  • Breakup cakes by 200 percent

While people are certainly trying to find joy, they are also looking for serenity. As kids head back to school, Pinterest found many classrooms are decorating in ways that inspire calm and connect to nature. Interest in:

  • Eucalyptus classroom decor doubled
  • Forest-themed classrooms rose by 190 percent
  • Sunshine-themed classrooms rose by 80 percent
  • Calming classroom decor rose by 150 percent
  • Nature themed classroom rose by 185 percent

To view the full report, check out

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