Bed Bath & Beyond Launches Its First Kids’ Brand and It’s Beyond Cute

The collection even features a sleepy sloth rug!

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Published October 25, 2019

Image: Bed Bath & Beyond

Lots of parents and parents-to-be turn to Pinterest or Instagram to get inspiration for a sweet yet practical nursery, but the endless scrolling to find the perfect look can be more than daunting. Now, Bed Bath & Beyond is making it a little easier to get an Instagrammable room for your little one with Marmalade, its first-ever children’s furnishings brand.

The collection, which launched earlier this week and consists of almost 200 items, is designed to grow with your child and “transition seamlessly from toddlerhood to tweendom,” according to the press release. It includes durable pieces, such as furniture, lighting, rugs and wallpaper, that aim to blend whimsical design with functionality.

“We are beyond excited to bring Marmalade to life and into the homes of our customers who desire to outfit their little one’s space with just as much style and care as the rest of their home,” said Debbie Propst, chief brand officer for the retailer, in the release. “This collection encourages curiosity and creativity to be present throughout the home design. With Marmalade, we are providing customers with the pieces necessary to create a space for their children that is functional, fun and uniquely their own.” The collection offers affordable pieces, starting at $15 for decorative accents and $80 for furniture, and will be eligible for coupons and promotions. Looking for some fun and functional pieces for your child’s room? Check out some of the things our editors are loving below.